The document discusses paid search advertising on Google's AdWords platform. It explains that businesses purchase keywords where their ads show up in Google searches. However, there is a problem with agencies focusing on getting the top ad position by bidding just slightly more than competitors, potentially wasting money. The document advises caution for new Google advertisers, as competitors may bid much higher than initial bids.
The document discusses paid search advertising on Google's AdWords platform. It explains that businesses purchase keywords where their ads show up in Google searches. However, there is a problem with agencies focusing on getting the top ad position by bidding just slightly more than competitors, potentially wasting money. The document advises caution for new Google advertisers, as competitors may bid much higher than initial bids.
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Attribution Non-Commercial (BY-NC)
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The document discusses paid search advertising on Google's AdWords platform. It explains that businesses purchase keywords where their ads show up in Google searches. However, there is a problem with agencies focusing on getting the top ad position by bidding just slightly more than competitors, potentially wasting money. The document advises caution for new Google advertisers, as competitors may bid much higher than initial bids.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd