Paco Underhill's shopping surveillance findings include: 1.

65 per cent of men who try on jeans buy them - 25 per cent of women do 2. 86 per cent of women check price tags while shopping - 72 per cent of men do 3. two-thirds of supermarket purchases are unplanned 4. men are more likely to cave in to kids' pleas for impulse items 5. Women with a female friend is a shopping machine 6. Transition Zone 7. 70% of shoppers are women. 8. Chair in a women section 9. Kids play a important role in shopping. 10.Samples of food item increase the probability of purchases 11.Eye level is Buy Level.

What shoppers love

1.

Touch: most unplanned purchases follow touching, tasting, smelling or hearing something in the store Discovery: too many signs take the adventure out of shopping

1.

What shoppers hate 1. Lineups

2. 3. 4. 5.

Out of stock merchandise Too many mirrors Hard to find price tags Intimidating service