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    Tumula Vivekanand
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    Despite many problems from politicians still the professional management culture of TataPs makes it biggest success in automobile sector. The challenge of reaching dispersed, lowincome consumers in significant innovation emerging markets which Tata Nano often has spurs done successfully. From the engine, steering, wheels, and tires to the windshield washing system, gear shifter, and central console, every component was given special emphasis in an effort to cut down cost.

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    Despite many problems from politicians still the professional management culture of TataPs makes it biggest success in automobile sector. The challenge of reaching dispersed, lowincome consumers in significant innovation emerging markets which Tata Nano often has spurs done successfully. From the engine, steering, wheels, and tires to the windshield washing system, gear shifter, and central console, every component was given special emphasis in an effort to cut down cost.

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    26 views1 page

    Assignment 1

    Uploaded by

    Tumula Vivekanand
    Despite many problems from politicians still the professional management culture of TataPs makes it biggest success in automobile sector. The challenge of reaching dispersed, lowincome consumers in significant innovation emerging markets which Tata Nano often has spurs done successfully. From the engine, steering, wheels, and tires to the windshield washing system, gear shifter, and central console, every component was given special emphasis in an effort to cut down cost.

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    Attribution Non-Commercial (BY-NC)
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    Assignment 1(Tata Nano Case )

    Tata Nano is a proud icon of engineering capabilities of india. Tata Nano has attained a business excellence with its key attributes like people focussed, stakeholder collaboration and top management commitment. Despite many problems from politicians still the professional management culture of Tatas makes it biggest success in automobile sector.Unless you innovate you wont survive ,Tata Nano is best example of low cost innovation.The challenge of reaching dispersed, lowincome consumers in significant innovation emerging markets which Tata Nano often has spurs done

    successfully.From the engine, steering, wheels, and tires to the windshield washing system, gear shifter, and central console, every component was given special emphasis in an effort to cut down cost. Tata Nano has created a new segment in the passenger car market.Westernautomobile markets should

    learn from Tata Nano success story is modular designing, paying attention to institutional innovation & creative distribution through internet and other means .

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