STRATEGIC MANAGEMENT

LEVELS OF STRATEGY
Corporate  Functional  Business


CORPORATE STRATEGIES


Grand Strategy
Stability Growth Retrenchment

Portfolio Matrix

BCG MATRIX
Market Share
HIGH HIGH LOW

STARS

QUESTION MARKS

??
Growth
CASH COWS DOGS

LOW

BUSINESSBUSINESS-LEVEL STRATEGY
5 forces  SWOT  Generic Strategies


Entry Barriers Economies of Scale Brand Identity Capital Requirements Determinants of Supplier Power

Switching Costs Supplier Volume Impact Forward Integration

New Entrants Industry Competitors

Rivalry Determinants Industry Growth Fixed Costs Product Differences Brand Identity Exit Barriers

Suppliers Intensity of Rivalry

Determinants of Substitution Threat

Buyers
Determinants of Buyer Power

Relative Price Performance Switching Costs

Buyer Concentration Buyer Volume Backward Integration

Substitutes

S.W.O.T. ANALYSIS


S W O T represents the first letter in

S trengths W eaknesses O pportunities T hreats

StrategyStrategy-making must be well-matched to both wellA firms resource strengths and weaknesses A firms best market opportunities and external threats to its wellwell-being

4 GENERIC STRATEGIES
Lower Cost Broad Target i erentiation

Cost Leadership

i erentiation

Scope
Cost ocus
Narrow Target

i erentiation ocus