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  • Assignment On Consumer Behaviour

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    suktail
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    Marketers are interested in identifying self-image congruence of their target market.'self-esteem congruence' is a measure of a person's self-image.

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    Assignment on Consumer Behaviour

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    Marketers are interested in identifying self-image congruence of their target market.'self-esteem congruence' is a measure of a person's self-image.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Assignment On Consumer Behaviour

    Uploaded by

    suktail
    Marketers are interested in identifying self-image congruence of their target market.'self-esteem congruence' is a measure of a person's self-image.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Assignment on consumer behaviour.

    Title: Critically discuss what is meant by self-image congruence , and explain why marketers are interested in identifying self-image congruence of their target customers.

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