CONSUMER BEHAVIOUR

ORGANISED AND UNORGANISED RETAILING

WHAT IS CONSUMER BEHAVIOUR?

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society is called consumer behavior.

ORGANISED RETAILING
Organised retailing refers to trading activities undertaken by licensed retailers, that is, those who are registered for sales tax, income tax, etc. These include the corporatebacked hypermarkets and retail chains, and also the privately owned large retail businesses.

UNORGANISED RETAILING
Unorganised retailing, on the other hand, refers to the traditional formats of low-cost retailing, for example, the local kirana shops, owner manned general stores, paan/beedi shops, convenience stores, hand cart, etc

WEDNESDAY MARKET
SURVEY PARAMETERS
Complexity In Street Selling Range of product line and depth Price difference Source of procurement Types of customers

Unorganized Shops covered

T-shirt vendor Ear ring & hair clip vendor Apparel Saree shop Bag shop Bangle shop

Contd..
Grocery Shop Door Mat Tools Shop Shoe Shop Jewellery

ORGANIZED SHOPS COVERED

(ON SATURDAY)
Saharganj Mall
Questionnaire based survey

And other shops near by

Factors Affecting Consumer Behaviour

1. Cultural factor 2. Social factor 3. Personal factor 4. Psychological factor

SWOT Analysis