RES 341 Research and Evaluation I

University of Phoenix Material

Research Terminology Matching Assignment
Match the letter of the term on the right to the definition of that term on the left.

Definitions .1 A research study which includes repeated observations over

a period of time. __F__

Terms A. Interval

.2 A type of research that uses focus groups or small studies to

get a feel for the problem. __E__

B. Cross-sectional

.3 It means in name only, data that consist of observations that

can only be classified and counted by category and have no inherent order. For example: The colors chosen by car buyers at a dealership. __J__

C. Ordinal

.4 Using basic research methods, the outcome of the research

is applied to a business problem. __I__

D. Basic research

.5 A measurement scale that has no meaningful absolute zero

point. For example: The scheduled arrival times (2:00pm, 2:30pm, and 3:00pm) of delivery trucks at a loading dock. __A__

E. Exploratory

.6 Often used in marketing and sales, this type of research

always asks who, what, when, where, and how in research questions. _K___

F. Longitudinal

.7 A measurement that uses absolute values. Height, weight,

distance, and money are all examples. __H__

G. Operational definition

.8 Numbers assigned to objects representative of the rank

order when the distance between each of the measures cannot be determined scientifically. For example, a measure that indicates how a person feels on an issue. _C___

H. Ratio

.9 Research conducted where one unit is held steady, while

the experiment is conducted on the other unit. This is to test whether the experiment itself is the reason for change in the experimental unit. __L__

I.

Applied research

.10 The clinical or scientific method of research. This type of

research is often done in laboratories or in controlled circumstances. __D__

J.

Nominal

.11 A research question stated in terms of specific testing or

measurement criteria. These terms must have empirical referents (this means that we must be able to count or measure them in some way). The object to be defined can be a physical one (a machine tool), or it can be an abstract one (achievement motivation). __G__

K. Descriptive

L. Causal

.12 A research study which uses data collected at a single point

in time. This gives a snapshot of what is occurring somewhere at a given time. __B__

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