AS

Amber Schadewald
Creative Writer
Creative, versatile writer with seven years of professional experience producing web content, branded copy, magazine and newspaper features, and social media campaigns. Has earned prominent weekly features for the Village Voice and SF Bay Guardian and Copywriter roles for Sephora, the largest beauty retailer in the world, and The Nike Womens Marathon. Executed promotional strategies and increased brand awareness for new line of Kashi products. Produced short film for Yours Truly with 25k+ plays.

T: 763.242.2737 E: ASchadewald@gmail AmberSchadewald.com AmberSaysWhat.com

Copywriting + Social Media.

Sephora: 10/2011- present Writes product copy for 50+ luxury beauty brands Edits Facebook, Twitter, and writes weekly Beauty Talk feature The Bicycle Muse: 5/2011- 10/2011 Created product copy for the urban chic catalog Managed all social media and blog content Nike Womens Marathon: 8/2010- 2/2011 Project Lead for the Green Certification process Extensive roles in Copywriting, Social Media, and PR Jimmyjane: 5/2011- 10/2011 Produced sophisticated, creative web content Reintroduced the brands blog to an intl audience

Journalism.
Yours Truly: 10/2009- present Handwritten letters/features with intimate, honest voice Produces short films to catapult inspirational artists San Francisco Bay Guardian: 5/2010 - 10/2011 Investigative features for print and web Explorative weekly blog posts and photographs NYLON Magazine: 4/2011 - 10/2011 Bold, fresh music pieces from a San Francisco insider City Pages (Village Voice Media): 8/2007- 9/2009 Front pages features; weekly blogs/slideshows

Marketing Management.
Genentech: 1/2011- 3/2011 Full Spectrum IT Conference Production Coordinator Curated Makers exhibit featuring 65+ works of art Kashi; Bear Naked Granola: 5/2010- 10/2010 SF Tour Manager: Led team of 20 brand ambassadors

Education.
University of Minnesota- Twin Cities: 9/2003- 5/2007 BA in Journalism; studies in print and broadcast