New Product

Presented by

Tejas Vaidya Deepak Shah Melvin Miranda Sandesh Kotian

Mission & Vision

Mission :Working with our network of Vendors Nationally, keeping our consumer satisfied and growing in respect of human values Vision :To create brand awareness in new potential market by doing advertisement,PR and gain 20% of total market share. Making us among top players in this industry in 10 years time

Product Research

Health in Every Sip

Product Concept

Product Design
Green tea is undrinkable in its pure form to be converted to habit by a majority. y Integrating Green tea benefits in your everyday Tea is the product idea.
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Tchae Naturale is a unique blend of the choicest Assam Tea leaves combined with green tea extract Teavigo. y All the health benefits of a cup of green tea in your regular cup. y Goodness of tea y Health from green tea extract
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Tchae Naturale
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Includes EGCG, a natural green tea extract which is scientifically proved to be good for
x x x x x x Controlling cholesterol levels Maintaining heart health Maintaining weight Building body immunity Keeping skin healthy and glowing Protecting against digestive and respiratory infections

SWOT Analysis
Strength Quality of the Product Priced in Economic range Attractive Packaging First Product in this sector Weakness Retailers Margin Limited Inputs Pricing with established brands Opportunity Awareness of health benefits of Green Tea. Availability in outlets by improved distribution network Threat Acceptance of brand Dust market Competition Survival in cut throat competition

Cost Comparison
Brands Tchae Naturale Red Labels Tata Tea Wagh Bakri Ganesh Parivar Chai Qty 200 Gm 245 Gm 250 Gm 250 Gm 250 Gm 245 Gm Rate 80/73/81/75/74/74/-

Promotional Programs
Wet Sampling y Dry Sampling
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