Net Profit Margin

Net Pretax Profit Revenue

The bottom line -- the amount you have left after every other expense is taken out. (Sageworks adjusts the number so any extra funds the owners have taken out have been added back in.) 2.7% Gross Profit Margin Gross Profit Revenue

Gross profit is your revenue minus what it costs to make your product. 32% EBITDA Margin EBITDA Revenue Many companies use this as a shorthand measure of cash flow. EBITDA is earnings before interest, taxes, depreciation, and amortization. 4.5% Return on Equity Net Income Total Equity 13.4%

The return your shareholders are getting on their investment. Return on Assets Net Income Total Assets

Net income generated for each dollar of assets. It's especially relevant for capital-intensive industries, like manufacturing. 6.2% * Interest Coverage Ratio EBITDA Interest Expense 5.4

This ratio shows roughly how easily you can repay your debts. * Debt to Equity Ratio Total Liabilities Total Equity What you owe compared with what you own. Sales per Employee Profit per Employee Payroll as % of Sales Advertising as % of Sales $277,970 $9,041 13% 1.5% 2.7

Inventory Days (Inventory Cost of Goods Sold) x 365 The amount of time it takes to convert inventory into sales. 57

Accounts Payable Days (Accounts Payable Cost of Goods Sold) x 365 The number of days, on average, you take to pay your bills. Accounts Receivable Days 25

(Accounts Receivable Sales) x 365 14

The number of days, on average, your customers take to pay you.

** Current Ratio

Total Current AssetsTotal Current Liabilities 2.4

The amount of cash (or assets that can be turned into cash) on hand. ** Quick Ratio (Cash + Accounts Receivable) Total Current Liabilities

Similar to the current ratio, this is a good measure of a company's short-term cash position.

0.9

ROI 12.3

ROI Ratio ROI

12.3 Wal-Mart 19.3 Market 12.3 Comment