Max Johnson

What are semiotics?

y Semiotics is the language of signs. y It s how the brain knows what a sign means. y For Example
DANGER

= =

Male and Female toilets

Media Language
y MEANINGS within MEDIA TEXTS

SIGN
SIGNIFIER
Nuke sign

SIGNIFIED
Beware of nuclear explosion

POLYSEMIC
y Some signs represent an object or concept solely

by the agreement of the people who use it. This means that some signs can have a range of meanings depending on who is doing the reading.

y For example the British Flag y Has royalty y 3 Countries England, Wales and Scotland y Has one government

Reading the Signs

y The first sign shows the male

and female sign this is used for places like toilets and changing rooms. y The skull stands for danger the tick represents Nike and the male/female sign represents toilets or changing rooms.