Scribd Logo
Upload

Welcome to Scribd!

  • Notes For SD 1

    Uploaded by

    Vincent Low
    33 views1 page
    External drivers (cannot be influenced) Economic crisis Competition +e.g. McCafe Demographics +uexperience generationP CustomersP changing needs. Rapid expansion into subprime locations Recruiting, training, retaining suitable talent Loss of focus on creating the uimpecable experienceP:?

    Original Description:

    Original Title

    Notes for SD 1

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    External drivers (cannot be influenced) Economic crisis Competition +e.g. McCafe Demographics +uexperience generationP CustomersP changing needs. Rapid expansion into subprime locations Recruiting, training, retaining suitable talent Loss of focus on creating the uimpecable experienceP:?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    33 views1 page

    Notes For SD 1

    Uploaded by

    Vincent Low
    External drivers (cannot be influenced) Economic crisis Competition +e.g. McCafe Demographics +uexperience generationP CustomersP changing needs. Rapid expansion into subprime locations Recruiting, training, retaining suitable talent Loss of focus on creating the uimpecable experienceP:?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Strategic Direction Introduction

    Issues: External drivers


    (cannot be influenced)
    Economic crisis Competition e.g. McCafe Demographics experience generation Customers changing needs

    Issues: Internal factors


    (can be influenced)
    Rapid expansion into subprime locations Recruiting, training, retaining suitable talent Loss of focus on creating the impeccable experience:

    ?
    1. Whats changed - and why? 2. What are the implications for Starbucks? 3. What now for Starbucks?

    We were never in the coffee business serving people; we were always in the people business serving coffee

    You might also like