February 2011

Master of Business Administration-MBA Semester 4

MB0036 Strategic Management and Business Policy - 3 Credits Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 Explain how strategies are formulated and implemented. (10 marks)

Q.2

Mr. Nandankumar wants to start a business of his own. He is seeking advice from a consultancy firm on how to go about it. If you were an employee of this consultancy firm, how would you guide him in preparing a business plan that would suit Nandankumars business? (10 marks)

Q.3. a. What is the purpose of business continuity plan? (5 marks) b. Give a short note on mitigation strategies. (5 marks)

Q.4.

Distinguish between financial investor and strategic investor. (10 marks)

Q. 5

Give a note on enforcement of intellectual property rights. (10 marks)

Q. 6.

Give a note on complex systems behaviour and creativity. (10 marks)

February 2011

Master of Business Administration-MBA Semester 4

MB0036 Strategic Management and Business Policy - 3 Credits Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions. Q.1 Explain the importance of licensing and assigning IP rights. (10 marks)

Q.2

Assess the need for Corporate Social Responsibility with supporting instances. (10 marks)

Q.3

What are the obstacles faced by small business units? Explain with examples. (10 marks)

Q.4.

Are decision support systems beneficial in strategic management and business policies? Justify your answer. (10 marks)

Q. 5

Mr. Kevin is a CFO of a multinational company. What would be his role and responsibilities in the company? (10 marks)

Q. 6 Give a note on strategies that improve sales. (10 marks)