Launching of an Innovative Product PGDM-FIRST YEAR

Guidelines- for Assistance Date- 12/04/10

Please go through the guidelines given below, it would help you all in the making of the project. The report should be made strictly according to the following format. 1. Title of the Report 2. Declaration 3. Acknowledgement 4. Table of Contents 5. Introduction(Main Body) 6. Conclusion 7. Bibliography-the bibliography should be relevant and not copied from the internet as the contents of the project would be rechecked with the bibliography mentioned. The bibliography should always follow the APA Style. Please visit the following website to know more about the APA style of writing the bibliography. http://www.wikihow.com/Write-an-APA-Style-Bibliography 8. Annexures- Annexure contains the tables, pie-charts and the questionnaire. 9. Questionnaire is mandatory. Since a new product is being launched certain things can be included in the project1. Name of the product 2. Segmentation-psychographic, demographic etc 3. Pricing of the product 4. logo 5. Tag line 6. Role Play 7. Competitive Forces. The project would be submitted in a hard copy latest by 26th April, 2010 (5.00 pm) to Ms. Sonia Sofat The page limit of the project report should not exceed 50.The project carries 30 marks (10+10+10) which would be further added in the internal marks of MIS,HR and Finance subjects. A 15 min presentation will be held on a scheduled date. The role play would be held before the presentation. The best three presentations would be dully rewarded.