QUESTIONNAIRE

I, the Student of Disha School of Management am doing research on The Image of Amul in APO owner s aspect . I will be thankful for your kind support.

Name of Shop Address Contact Person Contact No.

Please tick ( ) whichever is applicable to you.

PARAMETERS How long you have been running this APO? 6 MONTHS 18 MONTHS If other, then please specify To whom you place order? To Dealer Do you get all variety products of Amul? Yes Do you keep all variety products of Amul? Yes No No To Depot 12 MONTHS 24 MONTHS

You always keep a certain minimum stock to sell? Yes How do you place order? On Call You yourself go to dealer dealer agent comes for order No

Dealer comes with ready stock If other, then please specify How often you place order? 3 times a week once a week If other, then please specify It takes how much time to supply the order? within 5 hrs next day If other, then please specify Do you get damaged products also with the stock? Yes

2 times a week In 15 days

same day 2-3 days

No

What percentage you get damaged products? 5% 15% 10% 20%

25%

Do you get reimbursement of the claim? Yes No

How much percentage of claimed amount you get as reimbursement? 100% 80% 50% How much time it takes to get the reimbursement claim? 15 Days 45 Days If other, then please specify Do you get additional margin over other retail outlets? Yes No 30 Days 60 Days 90% 70%

Do you get special schemes over other retail outlets? Yes No

You think competitor's(Cream Bell, Top N Town etc.) scheme for their exclusive outlets is better than Amul? Yes You think promotional activities of Amul is? Very Bad Good Bad Very Good No

Undecided

Overall you are happy running this APO? Strongly Disagree Undecided Strongly Agree Disagree Agree