HOW AIRLINES ALLOCATE RESOURCES TO SOCIAL MEDIA

June, 2011

METHODOLOGY
SimpliFlying collected data from about 25 major airlines across the world. We asked airlines three simple questions: How many people are managing social media eorts presently? Which and how many departments are involved? Do the airlines have any plans of hiring more people for social media eorts? Data was also collected from Klout and EezerDataLabs

FACEBOOK & TWITTER

Twitter followers Facebook fans JetBlue Southwest AirAsia KLM Delta Virgin America Air New Zealand airBaltic WestJet Qantas LAN SAS Scandinavian 0
www.SimpliFlying.com

300,000

600,000

900,000 1,200,000 1,500,000 1,800,000

RESOURCES IN SOCIAL MEDIA

Current size Hiring plans JetBlue KLM Delta airBaltic Southwest Qantas Turkish Airlines Air New Zealand Emirates Virgin America AirAsia LAN WestJet SAS Scandinavian 0
www.SimpliFlying.com

10

15

20

25

30

35

www.SimpliFlying.com

www.SimpliFlying.com

www.SimpliFlying.com

FANS PER STAFF MEMBER

Dedicated model Integrated model Southwest AirAsia Virgin America WestJet JetBlue Delta KLM airBaltic 0 175,000 350,000 525,000 700,000

www.SimpliFlying.com

DEPARTMENTS INVOLVED
Corporate Communications Marketing Customer Service 11% E-Commerce Interactive 12% 9% 38%

31%

www.SimpliFlying.com

NUMBER OF COLLABORATING DEPARTMENTS (WITHIN EACH AIRLINE)

0 JetBlue Southwest Qantas KLM Delta Virgin America SAS Scandinavian Air New Zealand WestJet Air Baltic LAN
www.SimpliFlying.com

Hiring

FUTURE PLANS
Not hiring

Not committed

25%

57% 18%

www.SimpliFlying.com

NUMBER OF FANS FOR EVERY PASSENGER

JetBlue Virgin America AirAsia airBaltic Southwest Air New Zealand KLM Delta WestJet LAN Qantas 0
www.SimpliFlying.com

0.014

0.029

0.043

0.057

0.071

0.086

0.100

NUMBER OF COLLABORATING DEPARTMENTS

4

0
www.SimpliFlying.com

JetBlue

Qantas

Delta SAS Scandinavian WestJet

LAN

www.SimpliFlying.com

We just changed the game. Again.

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