Introduction The Holy Cross of Davao College (HCDC) is a private Catholic college institution founded by the Religious of the

Virgin Mary Sisters in 1951 and maintained by the Foreign Mission Society of Quebec (PME Fathers)in 1956. A turnover of administration took place in 1978 which cut off the school's umbilical cord from its founders and passed it on the apostolate of education to the Archdiocese of Davao. It is located in Southern Mindanao, Philippines. It is divided into six units including the College of Arts and Sciences, the College of Education, the College of Engineering and Technology, the College of Marine Education, the College of Criminology and the College of Business and Accountancy. It also runs grade school and high school units. It has four campuses, the Main Campus at Sta. Ana Avenue (which houses the Undergraduate, Graduate and Technical and Vocational Courses), the Annex Building near the HCDC Gymnasium and the JP. Laurel Avenue Campus (elementary and high school) - all located in the center of Silicon Gulf, Davao City, the de facto business, trade, commerce and education capital of Mindanao. The other one is located at Camudmud, Babak Island, Island Garden City of Samal, which caters undergraduate programs only. Customer satisfaction, a term frequently used in marketing, is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals. It is seen as a key performance indicator within business and is often part of a Balanced Scorecard. In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. These metrics quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective.