Hi Tho o To Thi Trang & Qun L Trung tm Thi trang Cao Cp

do Michael Victor F. COSON

Ni Dung Kha Hc
I. Tng quan v Thi trang Cao Cp a. Thi trang Cao cp l g? b. Ti sao ngi tiu dng mua Thi trang Cao cp? c. Th trng Thi trang Cao cp Vit nam II. Gii thiu v H thng Bn l Cao Cp (Retail) a. H thng Thi trang Bn l Cao cp (Retail) l gi?? b. H thng Thi trang Bn l Cao cp (retail) ti Vit nam c. C hi xy dng H thng Thi trang Bn l Cao cp (retailing) ti Vit nam III. c Chng C Bn ca Thi Trang Bn L Cao Cp a. M hnh kinh doanh bn l cao cp b. Cng thc kinh doanh c bn nht trong k ngh Thi trang cao cp c. Cu trc ca doanh nghip kinh doanh Thi trang Cao cp d. Li & L (Profit & Loss) IV. Nn Tng ca Thi Trang & Qun L Trung Tm Bn L Thi Trang Cao Cp a. Thng hiu i. Khi nim v Thng hiu ii. V tr ca Thng hu iii. Th trng mc tiu iv. Nguyn l xy dng Thng hiu v. Thit k/Trang tr trung tm Thi trang Cao cp b. Hng Ha (Products) i. Mt hng no bn c? Th hiu ca Th trng p ng th hiu ca th trng ii. Nn kinh doanh mt hng no? iv. Khi nim v Hng ha v. Xy dng mt hng vi. Chin lc Hng ha (Merchandising Strategies)

iii. Ai s i tng khch hng? Th trng tim nng

c. a im i. Chn ng a im ii. Nn tham kho nhng g khi chn a im? iii. Tnh hnh a im kinh doanh ti Vit nam d. Gi i. Tham kho Phn tch Gi ii. Tham kho Gi (Pricing study) iii. nh Gi nh th no c li? iv. CNG THC nh Gi e. Khuyn Mi i. K hach Tip th ii. Vai tr ca Thng hiu iii. T chc S kin Thi trang iv. Chin lc Qung co v. Nhng Phng thc Tip th & Qung co c hiu qu V. Hat ng & Qun l Trung Tm Thi Trang Bn l Cao Cp a. Qun l i. Trng by sn phm gy n ting (Visual merchandising) ii. Kim k hng ha (Inventory) iii. Qun l kho hng (Stock Room Management) iv. Chm sc Khch hng b. Qun L Nhn S i. Tuyn chn nhn vin ii. Hun luyn o to iii. Mc tiu ti u BN C HNG!!! iv. ng vin nhn vin VI. Tho Lun v Phn tch v Nhng v D Thc T Trn Th Trng (Case Studies & Analysis)

Fashion is FUN Fashion is my Passion!

Co-organized by Michael Coson & VEGA Co., Ltd