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G ro u p m e m b e rs:D ip ti B h a rti( 4 6 ) N im ish p a n t( 1 0 ) R avi S h ekh ar ra i( 1 8 )

Contents
Introduction. market strategies. SWOT Analysis . over view of financial year.

Introduction

Spice Jet is a low-cost airline headquartered at Gurgaon.

It is promoted by Ajay Singh and the Kansagra family.

Market strategies

Low-cost pricing.

Moving steps towards Global operations.

Ordered 30 new Boeing & 30 Bombardiers.

Trying for international collaborations. Spice Jet plans to expand its flights in 60 new cities like .Shimla,Kulu,Vijaywada & Belgaum.

Overview in Financial year


Net sale/ income's 2,199.70 crore. Total cost:Rs 2154.93 cr. EBIDTA(Earnings Before Interest,Depriciation,Taxes & Amortisation:2%) Flights operated:44,609 Average revenue per seat Rs 3316 Load factor: 77.6% Revenue per Available Seat Kms: Rs 2.51

Conclusion
However Airline is working for the sustainable growth . Need to refine strategies .

ITM-Warangal

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