I saw families riding around on scooters with kids standing up and the mother carrying a baby and sitting

pillion and decided to do something about it. It started as a quest for an affordable transportation solution . RATAN TATA source:- Business standard

CSR Corporate Social Responsibility

CSR is a Core Policy across all TATA Enterprises . MORE EMPHASIZE in TATA NANO with clear policy statement Our aim in TATA Nano shall be more towards SHARING WEALTH and social well being than , profit making

In a free enterprise, the community is not just another stakeholder in the business but in fact the very purpose of its existence. The words of our founder, Jamsetji Tata, are as relevant today as they were when he founded Tata 140 years ago.

Source mckinsey interview. File saved in docs

CORPORATE SOCIAL RESPONSIBLITY - DEFINITION

Figure 1 - Corporate social responsibility as a multi -relational concept

Definition, as shown in Figure 1, translates to the following statement: A company (subject/carrier) is held morally (normative standard) responsible for something (object) by somebody (authority). (Schreck, 2009)