BN BO CO V GOOGLE- cu chuyn thn k l cu chuyn v s thnh cng tht s k l ca hai chng trai tr Larry Page v Sergey Brin - nhng

g ngi sng lp Google. Ch vi khi c ca mnh, trong vn vn su nm h tr thnh t ph. Thnh cng ca Google l thnh cng k diu ca nhng tng v s sng to. Hy quan tm ti iu khng th, hy th lm nhng g m hu ht mi ngi cha ngh ti - phng chm ca nhng ngi sng lp Google a ra nhng nh hng tng lai ca Google: gp phn bin i th gii. Google :Quan tm ti iu khng th TT - Larry Page v Sergey Brin bc vo hi trng trong ting h reo hng khi ca nhng thanh nin mi ln thng lm khi cho n nhng ngi sao nhc rock. n mc gin d, h ngi xung v ci rt ti. Cc bn c bit cu chuyn ca Google khng? Cc bn c mun ti k cho cc bn nghe khng? Page hi. C - m ng h ln. M hi v nc mt chim 99% Larry Page v Sergey Brin: Bn nn th lm nhng g m l vo thng 9-2003, hng trm sinh vin v cn b hu ht mi ngi cha ngh ging dy mt trng cp III Israel tham d c ti - nh t liu nghe nhng b c ton hc siu vit, nhng nh pht minh tr tui ni chuyn. Rt nhiu ngi trong s h ging Brin, v h cng xa ri gia nh mnh Nga tm ti nc M. V h thy Page lng nhit tnh t khi Page tham gia b i to nn cng c thng tin mnh m v d s dng nht trong thi i ca h - mt cng c thay i nh chp lan truyn trn khp th gii. Ging nh bn tr chi bng r v m c tr thnh mt Michael Jordan, nhng sinh vin ny mun ging nh Sergey Brin v Larry Page mt ngy no . Page m u: Google c thnh lp khi Brin v ti ang lm tin s v tin hc ti Trng i hc Stanford. Chng ti cng khng r chnh xc mnh mun lm g. Ti c mi mt tng in r l ti tt c nhng g c trn mng xung my tnh ca mnh. Ti ni vi thy hng dn ca mnh rng vic ny ch mt mt tun. Ti ti xung c mt phn nhng g c trn mng mt khong mt nm g . Tt c sinh vin u ci ln. Page tip tc: C mt thnh ng ti hc c hi i hc, l hy quan tm ti iu khng th. l mt thnh ng hay. Bn nn th lm nhng g m hu ht mi ngi cha ngh ti.

Trong lch s pht minh v t bn dy cp ca nc M, cha c ai thnh cng nhanh chng nh h. Thomas Edison phi mt na th k pht minh ra bng n; Alexander Graham Bell phi tn rt nhiu nm pht minh v ci tin chic in thoi; phi sau hng chc thp k lm vic mit mi chm ch, Henry Ford mi to ra c dy chuyn lp rp hin i v bin n thnh nn cng nghip i sn xut v tiu dng t; cn Thomas Watson con phi lm vic rt vt v nhiu nm cho ti khi IBM cho xut xng chic my tnh hin i. Nhng Brin v Page, ch trong su nm, nhn d n nghin cu tt nghip v bin n tr thnh mt doanh nghip ton cu tr gi hng t USD.

Mt my tnh ca Google thi u. Mt phn c lm m phng theo kiu khi chi Lego

Page tip tc k li nhng ngy thng vinh quang ca hai ngi: Khi chng ti mi gp nhau, ai cng ngh ngi kia tht kh chu. Nhng sau ny chng ti vt qua iu v tr thnh i bn tt. l khong thi gian cch y tm nm. Ri chng ti tht s bt tay vo lm vic. Anh nhn mnh im quan trng ny: d c tng nhng m hi v nc mt chim 99%. Page ni: y l bi hc qu gi i vi chng ti. Chng ti lm vic khng k n ngy ngh, qun c sng ti. Chng ti phi lm vic vt v v n lc rt nhiu. Page cn mun truyn t nhng iu hn th: cm hng. Page cho bit: Ti ln ln m khng c Internet, hay hnh thc hin ti ca n v mng ton cu. Ngy nay, th gii thay i nhiu bi cc bn u c iu kin thu thp thng tin d bt k ch no trn th gii. V iu ny cc k khc bit so vi thi ti cn i hc. Brin gp thm: Cc bn c rt nhiu th mnh m th h chng ti khng c. Nhng iu ny s gip cc bn thnh cng sm hn trong cuc sng so vi chng ti. S nghip ch mi bt u Brin v Page kt thc cu chuyn ca h v ra hiu cho m ng sinh vin gi l lc t cu hi. Cc anh c ngh Google nh du s nghip ca cc anh khng? - cu hi u tin c t ra cho Brin v Page. Brin tr li: Ti ngh l thnh tu nh nht trn chng ng chng ti hi vng t c trong 20 nm ti. Nhng ti cng ngh rng nu Google l th duy nht chng ti to ra c th ti cng khng ly lm tht vng lm. Page li ngh khc: Ti th li rt tht vng bi s nghip ca chng ti va ch mi bt u. Brin gii thch: Chng ti iu hnh Google hi ging iu hnh mt trng i hc. Chng ti c rt nhiu d n, khong hn 100 ci. Chng ti lm rt nhiu lnh vc khc nhau. Cch duy nht dn bn ti thnh cng l u tin hy hng chu tht bi. m ng sinh vin v tay hng ng nhit lit. tng cui cng s thnh cng sau khi nm mi tht bi v tinh thn khng s tht bi, ngay lp tc c sinh vin ng h.

Mt sinh vin khc li hi v nhng d n mi ca Google. Brin ni theo kiu a: Chng ti thy ngng khi ni v nhng d n mi ca chng ti. C mt ngi Israel. Yossi (Vardi, ngi pht minh tin nhn nhanh) c mt ngi bn sn xut qun lt, qun lt ca Hng Calvin Klein. Do chng ti ang th xem liu chng ti c th hp tc lm ra chic qun lt hiu Google khng. Anh hi: Nu Google sn xut qun lt, ai s mua n?. Cc cnh tay gi ln. Brin tip thm: l mt trong nhng d n t lin quan ti vn k thut nht m chng ti ang thc hin. T y ny sinh ngay mt cu hi khc: Vy Google kim tin t u? Page tr li: Mi kt qu tm kim, d t hay nhiu, u phi tr tin cho Google, ch yu l thng qua qung co. Ngi ta tr tin cho qung co. Chng ti rt may mn l chn lm kiu lin quan ti qung co thay v cho chy banner qung co. iu ny gip chng ti c c cng c tm kim tt nht. Chng ti kim li nhun do cc cng ty khc tr tin, v d nh AOL, do s dng cng c tm kim ca chng ti. Mt sinh vin khc hi v s cnh tranh ca Google. Page tr li: Bt u, Google phi cnh tranh vi Excite, Alta Vista v cc trang web khc. Nhng trang web ny khng ch tp trung mi vo cng c tm kim, do chng ti khng b ny sinh nhiu vn nh h. Ngy nay, chng ti phi ng u vi nhiu cnh tranh v th thch hn. Chng ti c hn 1.000 nhn vin lm vic ti Google. Chng ti ang chun b m vn phng trn ton th gii. l mt phn l do ti sao chng ti i vng quanh th gii. y qu l mt th thch tht s i vi chng ti. Vic kh khn nht l chng ti c th t c iu ny trong di hn, tr thnh mt cng ty c tui i 10-20 nm, hoc chng ti s b thn tnh. Page ni tip: Pht minh ra th g v c mt tng ln l mt khi lng cng vic ln. Nhng cha . Bn phi c th gii bit n n. Ti Google, chng ti kt hp cc kh nng khoa hc, ton hc, tin hc v c k nng lm cho nhn vin hng say lm vic. Nm , Page v Brin ch mi 30 tui! Cng ty Google

Larry Page v Sergey Brin

TT - Larry Page gp Sergey Brin vo ma xun nm thu mt khong trng trong 1995. D tr hn Page vi thng tui nhng Brin gara t Menlo Park lm vn hc Trng i hc Stanford c hai nm. Brin tt phng u tin - nh t liu nghip i hc tui 19, xut sc vt qua mi bi thi bt buc theo hc bc tin s ti Trng i hc Stanford ngay ln thi u tin, v d dng tham gia nhm nghin cu cng cc gio s. Page gp Brin C Larry Page ln Sergey Brin u sinh trng trong mt gia nh c truyn thng hiu hc v tr thc, c bit l cc lnh vc v tin hc, ton hc v tng lai hc. Page sinh ngy 26-3-1973 ti M, m ca Page l ngi Do Thi, cn b anh sng bi cng ngh. Brin sinh ngy 21-8-1973, cng cha m ri Lin X khi cu mi 6 tui. Cha m ca Brin cng l nhng ngi giu kin thc v khoa hc v cng ngh. M anh l mt nh khoa hc y thnh tu ti Trung tm v tr Goddard thuc NASA. Page v Brin tp trung vo vic theo ui tm bng tin s ch khng phi lm giu. Trong gia nh h, khng g danh gi hn l hc vn cao. Ngoi vic t ho v con ng tr thc m cha m h theo ui, c hai u mong mun tr thnh tin s ca Trng Stanford mt ngy no . C hai khng my may suy ngh rng ri y con ng hc vn m h chn s b th thch. Thng 1-1996, Page v Brin cng cc sinh vin v cn b ging dy khoa tin hc Trng Stanford chuyn n mt ni mi: mt ta nh p bn tng p mu be c khc dng ch Khoa tin hc William Gates. Ch tch Hng Microsoft - Bill Gates - ng gp 6 triu USD xy dng ta nh, vi s tin Bill Gates c quyn t tn cho ta nh. Page phng Gates 360 cng vi bn sinh vin khc. Brin c phn sang mt vn phng khc, nhng anh vn dnh nhiu thi gian lm vic vi Page phng Gates 360. Phng Gates 360 trng ging nh mt khu rng nh, vi cc cy thn leo vt vo trn trn nh. Trong mt gc phng, di gm bn ca Page, h xp m hnh mt chic my tnh t cc mnh ghp Lego. C hai u khng bao gi ngh rng n mt ngy h s cnh tranh vi ngi khng l Bill Gates. Mt trong nhng ch Page thch bn lun lc l pht minh cc h thng khai thc d liu u vit hn. H thnh lp mt i nghin cu mi mang tn MIDAS, vit tt ca cm t Mining Data at Stanford (khai thc d liu Trng Stanford). Trong truyn thuyt Hi Lp, Midas l v vua c kh nng k diu: chm vo ci g, ci bin thnh vng. Trong khi khai thc d liu, h lm th nghim sp xp sao cho tin li thng tin trn mng Internet ang pht trin mnh m nhng t chc ln xn. Vo gia nhng nm 1990, hng triu ngi truy cp v bt u giao tip qua th in t, nhng cc nh nghin cu nghim tc bt u bc mnh gia mt rng trang web. Trong khi , cc sinh vin bc tin s Trng Stanford, Jerry Yang v David Filo, tm kim theo phng php khc. Khng ch da vo mi cng ngh, h thu mt i ng bin tp vin

ngi la chn cc trang web theo th t bng ch ci. H t tn cho cng ty ca mnh l Yahoo!. Mc d phng php ca h n gin ha ch tm kim nhng thng tin gi tr, nhng n vn cha ton din v khng theo kp c s pht trin nh v bo ca cc trang web. Brin cng tng th cc cng c v danh b tm kim khc nhng chng c trang web no ti u c. Brin ngy cng tin rng phi c mt cch khc tt hn tm kim thng tin trn mng. Cng lc , Page - mt ngi y tham vng - mun ti ton b cc trang web ton cu xung my tnh ca mnh. Tm sc 100.000 USD Trong khi Larry Page v Sergey Brin xem cng c tm kim ny l mt phn c bit v quan trng nht i vi nhng ngi truy cp mng Internet tm kim thng tin, nhng ngi khc li ch coi l phn ph, n gin ch l mt trong s nhng cng c thm vo lm phong ph phn dch v trn trang u nm 1997, Page to ra cng c tm kim web hn. c bn, anh t tn cng c ny l BackRub bi n lin quan cc ng dn ti cc trang web, Nhng b i ny khng u hng. Mt gip ngi s dng sp xp kt qu tm kim ging vin Trng Stanford nhn xt: c theo mt trt t logic. Ln u tin c mt Quan im ca h v nhng ngi c cch tm kim trn Internet t kt qu hu ch quyn lc hi bi quan. Nu thy th nhanh chng. gii ang i theo mt hng th h tin rng phi c con ng khc v tin Ma thu nm 1997, Brin v Page quyt nh rng C th gii ang lm ng lc BackRub cn thay mt ci tn khc. Page thy li hn l Chng ta nn xem xt li t mt ci tn bt mt m cha ai tng t tht mnh. H rt t tin vo cch thc ca kh khn. Do , anh hi cu bn cng phng mnh v cho rng mi ngi u sai nghin cu Sean Anderson gip mnh. lm. Anderson nh li: Ti vit nhng tng ca mnh ln bng nhng anh y u khng thch. Mt my ngy lin nh vy, anh y bt u chn nn v chng ti li cng nhau suy ngh tip. Ti ngi cnh chic bng v mt trong s nhng tng cui cng l: sao khng l Googleplex nh? Ti gi : Cc cu nh lp mt cng ty chuyn tm kim v tra cu, gip con ngi t chc c ni d liu. Googleplex c ngha l mt con s khng l. Anh y thch ci tn ny. Anh y ni: Vy sao ta khng th l Google? Anh y mun ngn gn hn. Ti g GNghe qua tng ca Page c v ng ngn hn l to bo. Thm ch anh cn tuyn b vic ti ton b trang web xung kh d dng v nhanh chng. Tuy nhin, Page rt nghim tc v bt tay vo nhim v thc hin tng ca mnh. Brin v Page tin rng tm thy ti cho lun n tin s ca h.

Trong phng tm nng vn phng Menlo, Larry v Sergey c th va lm vic va gii tr - nh t liu

o-o-g-l-e, nh vn sai t ny v cha ai ng k ci tn ny. Page thy hay, sau anh ng k ci tn ny ngay ti hm v vit ln bng Google.com. Sng hm sau ti ti vn phng, Tamara vit thm ln : Cu nh vn sai ri. N phi l Googol. Tt nhin, mi chuyn an bi. Nm 1997, cng c tm kim ny ch c ph bin rng ri khp Stanford, mi ngi u truyn ming nhau v Google. Do c s d liu v lng ngi s dng tng ln, Brin v Page cn thm nhiu my tnh. Thiu tin, h tit kim bng cch mua cc linh kin v t lp rp ly, ri h cn ra cng d hng, mn tm nhng chic my tnh v ch. Cc thy hng dn, nhng ngi bit h ang rt thiu thn, tng h s tin 10.000 USD t D n th vin in t Stanford. Sau khi thu thp nhiu my tnh ti ni cht kn vn phng Gates 360, h bin phng ng ca Page thnh trung tm d liu. Vo mt ngy nng cui thng 8-1998 California, Page v Brin ngi di mi hin mt ngi nh Palo Alto ho hc i thin thn ca Thung lng Silicon l Andy Bechtolsheim, mt nh u t ni ting. Sau khi Page v Brin trnh by bn th nghim v ni chuyn, Bechtolsheim nh gi cao v hiu c bc t ph m nh Google c th em li kt qu tm kim tuyt vi. Ngay lp tc, ng ngh a cho h mt tm sc mua my tnh v ng c th tip tc bn bc thm vi h trong ln gp g sau. Khng m phn g thm, Bechtolsheim vit mt tm sc 100.000 USD cho cng ty Google. Bechtolsheim phng chic Porsche i sng hm m khng h bit c tm quan trng ln lao ng va lm. ng tm s sau : Trong suy ngh ca ti, h s c c hng triu ngi s dng Google v h s hi ra tin. Khi Brin v Page ri Trng i hc Stanford ma thu nm 1998, theo ui vic xy dng cng c tm kim tt nht th gii, h di my tnh, thit b my mc v chi ca mnh sang gara t v mt s phng trong mt ngi nh c bn tm nng gn cng vin Menlo. Brin v Page c th thu din tch vi gi 1.500 USD/thng nhng h chn vic tr 1.700 USD/thng khng cn phi tr thm cc khon ph ln thu no na v mi vic xui cho mt mi ngay t u. Ngy 7-9-1998, h chnh thc thnh lp Cng ty Google. Sau , h m ti khon ngn hng u tin v gi tm sc tr gi 100.000 USD ca Bechtolsheim vo . H thu Craig Silverstein, bn ng mn theo hc tin s ti Trng Stanford, lm nhn vin u tin ca h.

Google : Chinh phc th trng TT - C nhng thi im tng chng Google khng th theo kp vi nhu cu, l khi Sergey Brin v Larry Page tiu ht khon tin 1 triu USD u t ban u. Ch sau nm thng, gara t khng ch cho my mc ca Brin v Page. Do , u nm 1999, h di vn phng ca mnh ti University Avenue Palo Alto, ch cch Trng Stanford khong mt dm. Chic o qu cht Ngay sau khi chuyn ti vn phng mi ti Palo Alto, Google c tm nhn vin lun vt v theo kp s gia tng yu cu tm kim mi ngy. Nm thng tri qua, s lng tm kim mi ngy ln ti hn 500.000 lt, c tp ch PC Magazine xp hng top 100 trang web v cng c tm kim hng u trong nm 1998. Chic o qu cht, r rng l Brin v Page cn c thm tin mua my tnh thm vo h thng, song c hai anh chng ny u khng mun mt quyn kim sot cng ty ca mnh. Trong mi trng pht trin mnh m ca thung lng Silicon u nm 1999, thu ht vn thng qua vic nim yt gi trn th trng chng khon l mt cch d dng i vi Google mc d cng ty ny khng to ra li nhun. Song nu nim yt trn th trng, Brin v Page khng mun tit l nhng b mt kinh doanh v phng php ring ca mnh, thu ht thm nhng nh u t ho tm th khng cn kh thi na bi s tin h cn by gi rt ln. H bt u cp php cho cc cng ty mun s dng cng ngh tm kim vo mng li ni b hay ngoi mng ca h. H cm thy kh khn khi thuyt phc mi ngi tr tin cho dch v tm kim khi mi ngi u cho rng vic tm kim khng quan trng. Ci h cn l ngun tin t bn ngoi. Bt c tnh hung no cng c gii php - h ni. Page v Brin phi hc hi tm cch gii quyt bi ton ti chnh. H quyt nh thu ht tin u t thng qua mt cng ty ti chnh m khng lm mt quyn kim sot cng ty. Nh c nhng li khuyn ca nh u t ban u am hiu v cng ngh nh Jeff Bezos, gim c Amazon.com, Brin v Page quyt nh hp tc vi hai trong s nhng cng ty u t ti chnh tn tui v uy tn bc nht ti thung lng Silicon: Kleiner Perkins v Sequoia Capital. Trong k nguyn cc cng ty trn mng bng n, c John Doerr - gim c Kleiner Perkins v Michael Moritz - gim c Sequoia Capital u mt mi mi ln ngi nghe cc bi thuyt trnh di dng bng PowerPoint v nhng tng kinh doanh mi. i vi hai cng ty u t khng l trong lnh vc ti chnh thung lng Silicon ny, Brin v Page nh mt lung khng kh mi. Moritz v Cng ty ti chnh Sequoia Capital ca ng u t vo Yahoo 2 triu USD v gt li 32 triu USD t vic tung ra IPO ca Yahoo nm 1996.

Nm 1999, Google bt u thiu tin u t, mt trong s cc nh u t tt bng, mt gim c ti chnh ti thung lng Silicon tn l Ron Conway lin h vi Moritz v nh ng ny sp xp cuc hn gp vi Brin v Page. Moritz ni: Ron Conway nhc li ti mi nh ra h. Ti cng tng bit ti h qua nhng ngi Yahoo. Hi l ma xun nm 1999, do mi th c chun b rt nhanh chng. Vo thi im , mi th tht gp gp. Khng th b n ti nut sng Ngy thng tri qua, hai chng trai ny nhn ra ti sao cc nh u t mo him c t bit danh cc nh u t n ti nut sng, v h cho rng tt hn c l khng dnh lu g ti c hai nh u t ny. Brin v Page hi Conway liu c th sp xp mt nhm cc nh u t ho tm thay th hai nh u t ny. Thu ht c mt nhm cc nh u t th ng ng ngha vi Brin v Page s vn nm c quyn kim sot cng ty. H k cho Conway bit l k hoch h nh lm, thm vo thi gian cng l mt nhn t quan trng bi h ang dn ht tin u t. Tuy nhin, thay v lin h vi cc nh u t ho tm, Conway quyt nh ni vi Moritz v Doerr rng nu h khng tm ra cch no bt tay hp tc, cc chng trai Google s t lm ly v h rt nghim tc trong vic ny.

Sergey Brin v Larry Page: Bt c tnh hung no cng c gii php - nh t liu

Mc d ti thi im , c hai cng ty Kleiner Perkins v Sequoia u dng u t mt lot doanh nghip u t vo cc cng ty hot ng trn mng mi thnh lp, hi chung vang ln trong u h: c ci g cc k tim nng n b i ny. Ch vi ngy, Conway v Shriram thuyt phc c h. Kleiner Perkins v Sequoia Capital, mi bn s u t 12,5 triu USD vo Google, tng cng s tin u t l 25 triu v mi bn gp mt na, v u tn thnh vi yu cu ca Brin v Page rng h vn c quyn kim sot chnh. Tuy nhin, bi h u t mt khon rt ln vo Google nh vy, Doerr v Moritz thm mt iu kin c s dng s tin u t : h phi cam kt s thu mt nh qun l c kinh nghim gip h bin cng c tm kim ny thnh mt b my kim tin thc th. y l mt i hi rt hp l bi thc t Cng ty Google lc cha c mt k hoch kinh doanh g c th. Do , Brin v Page sn lng ng , vi iu kin h c c s tin 25 triu USD u t v c quyn kim sot cng ty, h s nht tr v to iu kin thu mt ai lm gim c iu hnh cng vic kinh doanh tri chy. Nhng c iu l: h khng c nh thu ai ri h li phi bo co cng vic vi ngi . Ngy 7-6-1999, cha y mt nm sau khi h ri khi Stanford, Brin v Page a ra thng co bo ch, thng bo hai cng ty ti chnh Kleiner Perkins v Sequoia Capital ng u t 25 triu USD vo Google, Doerr v Moritz cng tham gia hi ng qun tr ca Google. Hai chng trai ny, nhng ngi lun t tin hn nhng sinh vin cng lp, c c mt s tin khng l m dng nh khng mt g i li. iu chng

t hai chng trai Google c mt v lm n l tng: h c c tin xy dng cng c tm kim h am m, va gi c quyn kim sot cng ty. Ma thu nm 1999, Google bt u sm sa thm thit b, Google m rng t 300 chic my tnh ln thnh 2.000 chic ch sau mt thng, v vo ma h nm sau con s tng ln gp i. Google c hai trung tm d liu pha bc California v mt trung tm th ba khu Washington DC, sau m thm rt nhiu trung tm na trn ton nc M v ra c th gii. Nm 2000, Google chuyn tr s chnh n Mountain View. Bn trong Google, khng kh lm vic i lp hn vi ci khng kh hn n bn ngoi. N tht c bit, ng theo nhng g phng cp chng ch cng ngh Trng i hc Stanford, ni cp giy php tm kim cho Google, miu t: l cm hng lm vic say m ca cc lp trnh vin. 85 nhn cng ang lm vic cho gim c iu hnh Larry Page v ch tch hi ng qun tr Sergey Brin ca Google thng lm vic hn 8 gi/ngy, h i x nh nhng ngi Nhng nh sng lp trong mt gia nh. Google rt quan tm vi vic to bu khng Cc nhn vin Google c th c lm mt s vic khc thun tin ngay ti cng ty nh git , ct tc, chm sc sc kh vui v cng ty. H rt thch n ung, khe v nha khoa, sau na l cc hot ng chm sc hng ngy nh th dc th hnh vi hun luyn vin ring, i ng ci tin sn phm, th mtxa chuyn nghip - nhng dch v dng nh khng th thao v tic tng - nh t liu tng tng li c vn phng lm vic... Tt c nhng th thc y s sng to trong cng vic, to nn mt mi trng lm vic thoi mi v vui v cho nhn vin Google, d h lm vic vi thi lng rt cao. Google: Bt tay "ng ln"

Tt c li nhun m Google c c l t vic ngi ta bm chut vo cc qung co - nh

TT - Th trng chng khon ca cc nh cung cp t liu Internet st gim nghim trng vo nm 2000. Lm n thua l, ph sn xy ra khp ni ti Thung lng Silicon nhng khng xy ra vi Google. y l thi c khng th tt hn i vi s pht trin ln mnh, vng chc ca Google. Cc k s phn mm v cc nh ton hc tn tui, nhng ngi cht nhn ra mnh b tht nghip hoc ang nm gi mt ng c phiu nh mt m giy ln, c hi c mt khng hai ca h l cng hin v gn b vi Google.

"ng l qu d" Khi ang trn pht trin, i th cnh tranh chnh ca Google lc l Mircrosoft gp phi nhng tr ngi ln. Thng 6-2000, Microsoft m mn mt v kin ln gy nhiu tranh ci. Trong sut v kin, Bill Gates - ng ch Microsoft, ng thi cng l bn khi kin - b nhiu ngi m t nh k i bt nt hay mt tn c quyn. n cui v kin, khi thm phn Ta n ti cao lin bang Thomas Penfield Jackson tuyn b nhng rng buc ca trnh duyt Internet Explorer trong h iu hnh Windows vi phm lut chng c quyn, Microsoft cay ng chu mt mt khon tin hng triu USD. Mt ln na, Google li hng li t s kin v thi im. Nhiu k s tng lm vic vi Microsoft dn nhn ra rng n nh mt lnh cha trong lnh vc phn mm, ngc li Google cho thy mnh l mt doanh nghip ti mi cng vi vng ho quang chiu ri xung quanh, ging cao khu hiu ng l qu d v t ho vi hai sng lp vin tr tui ni danh l hai g p trai. S yu mn ngy cng tng ca ngi s dng i vi Google to ng lc Google tin xa hn. Cng ty ny c nh gi l cng ty hng u trong lnh vc tm kim trn Internet vi 99% ngi s dng xc nhn tnh u vit hn hn so vi i th. Google cng rt ch n th trng cc trng i hc, cung cp cho h logo sc s quen thuc v hp tm kim trn trang web ca h, nui dng nhn ti mi t nhng sinh vin c kt qu hc tp tt. Tp ch The New Yorker s ra thng 5-2000 miu t Google nh mt cng c tm kim dnh cho s ng. Cng trong thng ny, t Time Digital tn dng Google khi ni rng Google sc bn nh tia laser, cn cc i th cnh tranh ch nh mt li gm cn. Khi cc cng ty cng ngh khc ti Thung lng Silicon ang chun b ng ca, Sergey Brin v Larry Page ging khu hiu xung ng: ng vi nn ch. Google s sm n vi ngi Php, ngi c, ngi , ngi Thy in, ngi Phn Lan, ngi Ty Ban Nha, ngi B o Nha, ngi H Lan, ngi Na Uy v ngi an Mch.

Google dch trang ch ra mt s th ting khc nhm y mnh qu trnh quc t ha ca mnh bng nhng tnh nng thun tin hn. Google cng bt u gii thiu tnh nng tm kim khng dy, nh ngi s dng c th dng dch v ca Google bng in thoi di ng. Sau , thay v ngi i ngi s dng t tm n vi Google.com, cng ty ch ng bt tay vo y mnh hot ng kinh doanh v qung b thng hiu ca mnh. Trong chng trnh mi ca Google, cc trang web tin tc, mua bn v cc trang web khc c th ng k t mt hp tm kim ca Google trn trang ch ca mnh, vic ny va cung cp cho khch hng kh nng s dng Google va kim tin t nhng dch v trung gian. Tha thun Yahoo!, bt tay AOL Thng 6-2000, Google thc hin mt bc tin to ln hng ti vic c cng nhn trn ton cu bng vic k kt tha thun vi Yahoo! cung cp Internet mnh song song vi cung cp nhng kt qu tm kim pht sinh t Google. Thng v ny m rng s xut hin v hnh nh ca Tr s chnh ca Google ti Google trn web, a n n vi hng triu ngi s Mountain View (California, dng khc hng ngy. Brin nh gi vic tha thun c M) - nh t liu vi Yahoo! l mt du mc lch s ca Google v mt minh chng mnh m cho chin lc kinh doanh ca Google. Vo u nm 2001, Google lm mt iu gy kinh ngc khc, l thc hin 100 triu php tm kim/ngy v 10.000 php tm kim/giy. Google cng c a vo t in ca M nh mt ng t. Khi v khng b vo nc M xy ra ngy 11-9-2001, lu lng tm kim ca Google b qu ti. Hng lot nhng trang tin tc quan trng b qu ti do dung lng lu chuyn qu ln v khng th truyn ti c nhng thng tin nng hi - Brin v Page ghi nhn li - Google lm ht sc p ng c nhu cu bng cch a ra phin bn lu tr nhng cu chuyn tin tc trn trang ch ca Google v tip tc truyn ti y nhng thng tin quan trng trn ton th gii. Trong nhng ngy thng hay trong cc s kin c bit nh vy, Google - vi 66 ngn ng khc nhau - dn c thu dt thnh mt kt cu ca nn vn ha M, ng thi l kt cu ca cng ng th gii. Nhng s liu cui nm cho thy chin lc kinh doanh ca Page v Brin ang gt hi thnh cng. Mt cng ty vi tui i ch c ba nm c mt v tr tt hn rt nhiu so vi cc cng ty khc trong lnh vc Internet. Vic khng ngng tp trung vo sng to v pht trin vn ha doanh nghip ph hp to nn ng lc cho vic a ra nhng sn phm mi v nhng lnh vc cho s pht

trin kinh doanh mi nhn. Lng truy cp vn tng ln khng ngng. V nhng qung co bt u em li doanh thu, mc d mi vic mi ch bt u, Google nhn c khon li nhun hng nm u tin ca mnh t qung co khong 7 triu USD. Nm 2002, Google t c nhng nh cao ti chnh mi. Ngy 1-5, Cng ty America Online (AOL) c ti sn web kt ni vi 34 triu thu bao Internet nhn Google lm cng c tm kim t chn trn cc trang web ca mnh. Bt u t thi im ny, trn tt c trang web ca nhng ngi s dng dch v ca AOL u c mt hp tm kim nh vi ni dung Tm kim bng Google. Qui m ca AOL m rng phm vi ca Google nhiu hn bt c i tc no m Google c th hp tc cng trong sut thi gian . Kt qu ny cng chnh l mt vic lm mang tnh cnh tranh v Google nh bi cng ty i th qung co tm kim l Overtune trc y tng cung cp qung co cho AOL hp tc vi AOL. Vic Google lin kt vi AOL mt ln na lm AOL li i u vi Microsoft. Trong nhiu nm, Microsoft thng e da xa b dch v ca AOL bng cch u t nhiu tin qung b dch v Internet c kh nng cnh tranh ca h l MSN v bng vic cung cp th in t min ph qua dch v ph l Hotmail. Sau khi mua xong Cng ty Netscape, AOL ch c th b xa s khi Microsoft cung cp dch v trnh duyt Internet Explorer min ph cho ngi s dng Internet. AOL lc ny li n kin Microsoft v c nhng hnh ng khng cng bng v khng mang tnh cnh tranh gy thit hi cho AOL. V phn mnh, Microsoft chn Cng ty Overtune cung cp cc qung co cho dch v tm kim ca mnh. Trong cuc chin khi cng khai lc kn o gia Google v Microsoft, c hai bn u mun n lc ht mnh ginh c tay trn, ginh c li th cnh tranh. Doanh thu bn hng ca Google t 440 triu USD v c li nhun 100 triu USD nm 2002. R rng tt c li nhun Google c c l t vic ngi ta bm chut vo cc qung co bng vn bn xut hin pha bn phi trong cc trang tm kim a ch Google.com v trong cc trang ca cc i tc, cc chi nhnh. H rt kn o v nhng con s ti chnh giu khng cho ngi khc, c bit l Microsoft v Yahoo!, bit vic tm kim trc tuyn v dch v qung co em li cho h li nhun nh th no. Michael Moritz, nh ng h ti chnh v l thnh vin trong hi ng qun tr ca Google, c th an tm vui sng vi khon tin 12 triu USD u t vo Google. Li nhun thng bt u ging nhng git nc - Moritz ni N nh trn ma ro. Bn lun dnh mt s ht ma trc khi cn ma ro xung nh trt nc.

Nn kinh t Google

TT - Hn mt nm sau k t khi John Doerr v Michael Moritz u t 25 triu USD vo Google, h u cho rng Sergey Brin v Larry Page khng gi li ha tuyn dng mt gim c iu hnh. Hai cng ty ti chnh c th i tr li h tin u t, iu ny c th lm hng danh ting ln ti chnh ca Google. Hnh thnh b ba Larry Page, Eric Schmidt v Sergey Brin (t tri sang): king thm vng - nh: t liu Nhiu nh gio dc vn cha thng nht vi nhau v vn gi tr ca Google. Mt s cho rng Google lm hc sinh li bing hn v Google l ngun cho hc sinh, sinh vin sao chp ti liu ca ngi khc. Google gy cn tr vic hc hnh ca sinh vin v ch cn mt ci bm chut cc sinh vin c c tt c nhng iu h cn. Chnh v vy nn h khng mun tm ti suy ngh. Tuy nhin, nhiu ngi khc li nh gi cao li ch ca Google. Nu khng c Google, nhiu ngi ni rng ging nh h b mt chn mt tay, mt thi gian nhiu, mt cng sc khng ng c. H cho rng Google cho php ngi s dng c th tm kim c cc ti liu gc v cc bi phn tch bt c thi gian no. H cn lp lun rng Google lm gim s khc bit v thn th ca sinh vin, hc sinh d l trng

B i thnh b ba

Thng 12-2000, Doerr tin c Eric Schmidt vo chc gim c iu hnh (CEO). Trong khi Brin v Page cam kt s tuyn mt ngi h thng qua lm gim c iu hnh, Doerr bt u cm thy ng khng th tm ra ai iu kin tha mn yu cu hai chng trai ny. H loi ht ng vin ny ti ng vin khc.

L do l Brin v Page cho rng h vn l ngi nm quyn kim sot Google, ch khng phi mt gim c iu hnh mi do Doerr ch nh, c tuyn dng t bn ngoi v to sc p cho h. H c lm cho cc ng vin do Doerr gii thiu cm thy nht ch khng mun lm vic vi hai bn h na. Nhng vi Schmidt th khc. ng c bng tin s tin hc ti Trng i hc California Berkeley, bng thc s in ti Trng i hc Princeton, thuyt phc c hai chng trai tr. Khi Google ngy cng pht trin, vai tr ca Doerr trong vic khuyn khch Page v Brin tuyn dng Schmidt ngy cng t r. Hai chng trai Google lnh hi nhng ch dn cn thit iu hnh mt cng ty t nhn pht trin theo phong cch chuyn nghip, trong khi vn gi c tnh sng to v vn ha cng ty h theo ui. Cui cng, Schmidt cng i n tha thun vi Brin v Page vo thng 1-2001 v hp ng c k kt sau hai thng. H chp nhn mt trt t d thng: c ba ngi u ng u. Mt b ba hnh thnh c v l king ba chn. V cng k t , Google ghi tip nhng k lc mi. Sau khi m thm chc nng tm nh, ngy 1-4-2004 b ba Google tung ra mt tin n bom tn lm mi ngi tng l chuyn c thng t nhng ha ra li l s tht: h thng th in t Gmail. Dung lng lu tr ca Gmail ln hn gp 500 ln dung lng d tr min ph ca Microsoft v gp 250 ln dung lng min ph ca Yahoo. Dung lng 1 gigabyte l cc ln nn Google thng bo cho ngi s dng dch v Gmail bit rng h s khng bao gi phi xa b cc th in t c. Bom tn vi dch v th in t Gmail c dung lng cc ln khin cc ng ln v email nh Yahoo v Microsoft sau phi chy theo cung cp email dung lng ln min ph cho ngi dng. Sau , Google tip tc a ra mn Tin tc Google v Google Alerts - dch v thng bo tin tc t ng cho ngi tm kim cc ch quan tm c th thng qua th in t. C hng triu ngi ng k s dng dch v thng bo v dch v ny em li li ch cho nhng ngi quan tm ti mt cng ty, t chc, c nhn hay ch tin tc no . Khi a dch v qung co v tm kim ca mnh ln cc trang web ca t New York Times, trang Amazon.com v cc trang ng ngi truy cp khc th nn kinh t Google to c pht trin mnh m vi vic m rng cc trang web ng qung co, tng thm nhng cng ty mun u thu nhng khu vc qung co v lm tng s tin m h sn sng b ra c qung co. Nn kinh t Google cng c tc dng t thc y pht trin: cng c nhiu ngi s dng my tnh bm chut vo cc qung co ca Google th cc ch ca cc trang web cng kim c thm nhiu tin. H cng kim c nhiu tin th cc website khc li cng mun a dch v tm kim Google v cng

ca h to hay nh, d h giu hay ngho, d h c c tip cn vi th vin ln hay khng. H ng h mc ch tip cn thng tin bnh ng cho tt c mi ngi.

Edited by Foxit Reader Copyright(C) by Foxit Software Company,2005-2007 For Evaluation Only.

ngh qung co vo cc trang qung co ca h. Mng li cng pht trin mnh th Google cng kh b cc i th khc nh bi. Google ton cu n nm 2003, c hng chc triu ngi hng ngy thng tm kim thng tin trn Google bng ngn ng bn x ca h. H c th la chn trong danh sch c ti gn 100 ngn ng. H tm kim trn Google mi th t cc thnh phn cn thit c bn cho mt mn n n vic mua bn nh ca, gio dc, gii tr v tt nhin l c tnh dc. Trn khp th gii, t nhng nh kinh doanh cho ti cc Ngi s dng Google mong nh u t v cc lut s ca h u s ngh rng h tht mun "ngi khng l" ny kh kho nu nh lm n vi mt i tc no m ng lp li hnh nh ca cc khng tm hiu v i tc thng qua Google. Cc tc gi " ch" khc: "Google - ng vit sch u tm thng tin v cc ngun ti liu nhanh l qu d"- nh t liu chng bng cch s dng Google. Cc quan chc cp cao trong chnh ph s dng Google t mnh tm cc ti liu m khng cn n ngi ph gip. Khi nh khoa hc gp phi mt vn kh khn no trong vic xc nh loi gen th h nh n s tr gip ca Google tm hiu m gen v khm ph nhng mi lin h m h khng bit. Thanh thiu nin c th tm cc li bi ht a thch n gin nht thng qua Google... Theo tp ch Wired, trong s nhng ngi giu v ngi ni ting xut hin mt lp ngi c bit thng xuyn s dng Google. H c gi l cc chuyn gia s dng Google. H c th tm thng tin v chnh bn thn h hoc l cp nht tin tc v h cng c nhng cch thc tm kim rt th v gip h lm vic v th gin. Khng mt thng hiu no c ton th gii bit n nhanh hn Google. Tn ca Google tr thnh t vng thng dng khng ch bng ting Anh m cn xut hin trong c cc th ting khc, v d: ting c c googelte, Phn Lan c googlata v Nht Bn l guguru. Thi k hong kim ca my bay phn lc xut hin t nhng nm 1960, cng vi s pht trin mnh ca in thoi quc t gi r trong my nm gn y gi phi nhng ch cho Google cng cc cng c tm kim khc. S xut hin ca Google cng cc cng c tm kim s xa b c khong cch a l vn l ro cn i vi vn giao tip v giao thng. T gia nh hay vn phng, ngi ta c th giao tip vi nhng ngi hon ton xa l bn kia bn cu v truy cp thng tin qua Google bit v i t, hnh dng ca h qua cng c tm kim hnh nh ca Google, tm kim s in thoi v trang web ca h, xem nh ca gia nh h qua cc hnh nh v tinh. Cui nm 2003, khi nim nn kinh t Google tr nn ph bin. Google c qu nhiu nh hng n cuc sng con ngi, ch kinh t Google ra i c vai tr ti chnh mnh ch trong mt thi gian ngn. Tuy nhin, nu ch c Google lm giu thnh cng v

lan ta sc nh hng m gi l nn kinh t Google th cha , vn quan trng l c rt, rt nhiu ngi cng ang da vo nn kinh t Google tm kim li nhun. Lm nhng iu khng ai dm lm iu bt li nht khi Google thc hin c phn ha l cc i th Microsoft v Yahoo! c th bit tt c v li nhun cng nh tnh hnh hot ng ca Google. Mt khi cc thng tin c cng b rng ri th s cnh tranh s cng mnh m hn. Tuy nhin, lut lin bang yu cu cc cng ty c ti sn ln v c nhiu c ng, cc tiu ch ny Google c qu , phi cng khai cc kt qu ti chnh. D khng mun nhng Brin v Page u bit r h ang i nhng bc u tin trong qu trnh c phn ha khng th trnh khi khi h nhn 25 triu USD ca Kleiner Perkins v Sequoia Capital. Mc d Google hon ton c th huy ng thm tin mt thng qua vic c phn ha tng trng cng ty v d phng vic chy ua khng trnh khi vi Microsoft, nhng cng ty cng c s tin cn thit. i vi hu ht cc nh kinh doanh thung lng Silicon, pht hnh c phiu ln u (IPO) l mt c m ln, v l dp h ph by v o gi tr theo kiu M: tnh bng USD. Nhng Brin v Page th hon ton khng ging nh vy. C Brin ln Page u khng cn hng t USD m h c th b vo ti ca mnh khi thc hin c phn ha Google v c hai ngi u sng tng i n gin. H cng khng quan tm nhiu ti vic tch ly ca ci v khng coi l mt phng tin o thnh cng. L do duy nht nhng nh lnh o Google mun pht hnh c phiu l v h mun c nhiu ngun lc hn thc y Google tng trng, v quan trng hn l h thc c nhim v ca h vi Google. Cc cng ty ln Ph Wall nm quyn kim sot ton b tin trnh pht hnh c phiu ln u. H n nh mc gi c phiu ban u, quyt nh nh u t no s c mua c phiu v i li h s nhn c mt mc ph rt cao. Brin v Page khng mun dnh dng ti h thng ti t ny.

Bng in t bn ngoi S Giao dch chng khon NASDAQ New York cho n Google vo ngy 19-8-

Trong n ng k pht hnh c phiu vi y ban Giao 2004 - nh t liu dch chng khon, Google a ra mt phng php pht hnh c phiu hon ton khc, v phng php ny c thc hin da trn nguyn tc qun bnh. iu ny c ngha l bt c ai cng c th tham gia mua c phiu ca n. Phng php mi ca Google s khng b Ph Wall p gi. Trong lch s ca Ph Wall, cha c mt cng ty no thc hin pht hnh c phiu ln u vi s tin ln ti hng t USD c th thnh cng nu lm theo cch ca Brin v Page. Tuy nhin, iu ny khng lm h e ngi, v c hai quen vi vic mun v lm nhng iu khng ai dm lm, h quyt tm to mt li i mi cho pht hnh c phiu ln u bng cch ring ca h. H s t bn bc vi nhau a ra nhng quyt nh m h cho l ng n. Nu c ai Ph Wall khng thch cch lm ca h th h cng khng bn tm. Google s nh gi v bn c phiu ca n da trn kt qu b thu trc tuyn ca cc nh u t tim nng. Tt c nhng ngi a ra mc gi bng hoc hn mc gi qui nh cng khai s mua c c phiu. Nhng ai tr thp hn mc gi th khng c mua. Cc nh u t ln cng nh nhng nh u t nh u c php mua c phiu thng qua mt hnh thc ging nhau. Nh vy s khng xy ra tnh trng thin v, khng c chuyn u i cho bn b hay gia nh thn quen. K c nhng ngi mi bc vo ngh - nhng ngi c t tin hoc nhng ngi thng b Ph Wall khng ti - u c th tham gia phin u gi, min h c tin mua t nht nm c phiu. Nh vy, hng triu ngi s dng Google M cha tng tham gia mua c phiu cng cng bao gi th nay ln u tin c th tham gia mua mt s c phiu. Brin v Page trc y cn lng l v vic c phn ha cng ty nhng gi h quyt nh s c phn ha v lm theo phng php qun bnh ti mc c th. T ph tui 31 Brin v Page khng hi lng khi chng kin s c quyn Ph Wall v vn thu ph. Tt c cc cng ty u phi tr mt mc ph cao ging nh nhau nh Ph Wall lm mi gii trong qui trnh thc hin pht hnh c phiu ln u bt k v mua bn din ra d dng, kh khn hay k c nhng v mua bn din ra thng xuyn. Cc cng ty nh n nh mi gii Ph Wall u phi tr mc ph 7%, nh vy trong mt t pht hnh c phiu tr gi 2 t USD th Ph Wall s thu c 140 triu USD tin ph. Brin v Page thy iu ny tht phi l, c bit n khng ph hp vi nhng loi c phiu ng gi ca Google. Trong khi hu ht cng ty khc ch cng b v tnh hnh ti chnh v cc th tc php l theo tiu chun trong h s gi S Giao dch chng khon th cc nh lnh o ca Google li mun thu ht s ch ca th gii bng mt bc th ni v vn ha cng ty v c v cch nhn ca n vi th gii bn ngoi. Brin v Page nhc i nhc li trong bc

th rng sau khi Google tr thnh cng ty c phn, h vn lun c nh p dng nhng ci h lm thnh cng khi Google cn l cng ty t nhn. V d, h s khng ph thuc Ph Wall tm kim li nhun theo tng qu m s lm bt c iu g h ngh s tt cho Google v lu di. H ni nh qun l m b phn tn bi nhng mc tiu ngn hn th l nh qun l bt ti. H chng khc g nhng ngi n king c na gi li ng ln bn cn mt ln. H dn li t ph Warren Buffett: Chng ta khng m mt vi kt qu hng qu hay hng nm: Nu cng ty khng c c li nhun n nh th bn cng khng th c c li nhun n nh. Trong bc th, nhng ngi sng lp thng bo k hoch ca Google s pht hnh hai loi c phiu: c phiu hng A cho cc nh u t ph thng, mi c phiu s c mt phiu bu v c phiu hng B dnh cho nhng ngi lnh o ca Google, mi c phiu c 10 phiu bu v cho h ton quyn kim sot. Cu trc c phiu kp ny khng cho cc nh u t bn ngoi gy nh hng ti cng vic qun l ca cng ty v nu ngi lnh o khng ng th chng ai c th ginh c quyn tip qun cng ty. y l cch l tng cc nh lnh o Google vn gi c quyn kim sot khi Google huy ng hng t USD bng vic c phn ha. Cui cng, t pht hnh c phiu ln u ca Google bn ra c phiu vi gi 85 USD ti S Giao dch chng khon cc cng ty cng ngh cao NASDAQ vo ngy 19-8-2004. Vo lc 9g30 sng khi th trng m ca, 19,6 triu c phiu khng th bn c v cu vt qu cung. t bn ny cng ty huy ng c 1,67 t USD v ban u cng ty c c gi th trng l 23,1 t USD. Cc cng ty Ph Wall cng tham gia iu khin v mua bn l Credit Suisse First Boston v Morgan Stanley ch nhn c t hn mt na mc ph so vi bnh thng. Qu trnh mua bn c phiu kiu mi ny t c hai mc ch: th nht l Google ch khng phi Ph Wall nm quyn phn b c phiu cng bng da trn gi b thu ca cc nh u t; th hai l phng php phn b bnh qun ny trnh c nhng v b bi m Ph Wall to ra trong nhng nm gn y, l vic ch dnh li th cho mt s t ngi. Vo hm Google pht hnh c phiu ln u, t Newsweek vit: t pht hnh c phiu c ch n nht trong th k din ra. Hm , Brin vn n lm vic tr s Google. y l du hiu cho thy lc no cng ty cng vn lun tp trung ti cng vic hng ngy. Mc d trn giy t th chnh ngay bui sng hm Page tr thnh mt t ph nhng anh dng nh khng quan tm lm ti iu . Tp ch GQ tit l khi Page ch tr bui khai trng phin giao dch chng khon khi Google c phn ha, anh trng khng thoi mi vi chic o khoc v chic c vt ca mnh, anh ngi vo c mt ch dnh y kem v lm bn c mng qun. Google -: C my kim tin

TT - Khi nhn vo bn bo co ti chnh ca Google, nhiu ngi u nhn thy y l mt c my kim tin khng l. Tuy l mt cng ty tr, Google rt thnh cng, c li th cnh tranh v tim nng pht trin mnh m lu di. Cng ty kim c hng trm triu USD mi nm, doanh thu tng vt ngoi sc tng tng, khng c bt c mt khon n no. Hp dn hn, l nhng li nhun thu c t vic qung co trn Internet. Mi c nhp chut tr gi 50 xu

Khi ngy cng c nhiu ngi kt ni trc tuyn, cc hng kinh doanh c gng a mnh ln mng Internet. Lnh vc qung co c mt s chuyn i vt bc, v hng t USD c chuyn i t mt phng tin truyn thng sang mt th gii trc tuyn. V Google hn bt k mt cng ty no trong lnh vc ny tm ra cch sinh li trong mt ngnh mi m v bin n thnh mt hot ng kinh doanh pht trin mnh m.

Mt qun c ph Internet trong khu xm lao ng ngho Cairo (Ai Cp) ly tn Google. Thng hiu ny cng ph bin, Google cng c thm nhiu c nhp chut bin ra tin - nh t liu

My nm gn y, nhiu ngi gn c phiu Google vi nhng cng ty lm tham vng, ph sn v y tai ting ti Thung lng Silicon. Cc cng ty Internet ny cng c thu nhp t vic qung co, nhng phn ln cc mc qung co c mua t cc cng ty Internet khc. Ngc li, nhng ng USD m Google thu c t qung co ch yu l t hng nghn doanh nghip va v nh, rt nhiu trong s h cha tng bit n vic qung co trn trang web trc . y chnh l s pha trn gia cc cng ty kinh doanh trc tuyn vi cc cng ty theo kiu truyn thng. C hai a ch Amazon.com v eBay u ng qung co ln trn Google, mua nhng mc qung co quan trng m s c gi ti hng ngn ngi s dng my tnh nhng v tr web tt nht. Google cng trnh cc loi qung co m ngi s dng khng thch: l thu li t nhng mc qung co c kch vo t cc cng c tm kim. Bng s khn ngoan, cng ty ny nm vng c mt tri ca vic qung co hng lot. Tm kim v lt qua nhng mc qung co c trnh by ca Google cng ging nh khi li xe trn ng cao tc, v n lc nhn thy nhng bng thng bo th ngay lp tc n lin h n nhng iu bn ang ngh hoc ang tranh lun lc by gi. Hng triu ngi s dng phng tin tm kim vn cha th hiu ni Google kim tin bng cch no trong khi h ang s dng min ph nhng phng tin y. Nhiu ngi khng th phn bit c s khc nhau gia nhng kt qu tm kim min ph v cc mc qung co xut hin ngay cnh nhng kt qu ny. Ngay c i vi nhng ngi hiu c iu ny - nhng ngi rt t khi nhp chut vo cc mc qung co, h cng khng th hiu Google c c thu nhp hng t USD bng cch no, nht l v gi tr ca mi ci nhp chut y ch c tnh bng tin xu ch khng phi ng USD.

Tht ng l c tnh ca Google, thu nhp ca n tr thnh mt bi ton hc ba. Trong phm vi hot ng ca mnh l cung cp kt qu cho hng trm triu tm kim mi ngy, tt c nhng g Google kim c ch l t nhng ci nhp chut vo mc qung co. Mi ln bn nhp chut, Google nhn c trung bnh 50 xu t nh qung co. Bn pho hoa n mng

Lc u tt c ngun li nhun Google kim c u nh vo cc qung co trn trang Google.com. Hin nay, hu ht s tng trng v mt na doanh s bn hng u ch yu nh vo mng li cc trang web ngy cng m rng v c ng cc qung co do Google cung cp. Mng li t thc y ny ng mt vai tr quan trng Thay v nh cao tng, nhm cho s thnh cng ca Google trong tng lai. N to cho lnh o Google cho xy tr Google c c mt li th cnh tranh n nh v Google s Googleplex theo kin trc hot ng ging nh mt mng li truyn hnh, cung m th v - nh t liu cp qung co v cc chng trnh ti chi nhnh ca n. C phn ha y Google ln mt nc thang kim tin thnh cng mi. Sut su thng u sau ln pht hnh c phiu u tin thng 4-2004, hng triu c phiu b sung ca Google c nhng ngi trong ni b cng ty lit k vo nhng loi c phiu c gi tr bn, t c 135 USD vo thng mi so vi lc a ra th trng vi gi 85 USD. Vo ngy 3-1-2005, Google c mt mc quan trng khc, l gi c phiu ln u tin t trn 200 USD. Ngy 1-2, gi c phiu t c l 216 USD - mt ngy sau khi cng ty bo co khon doanh thu hng qu nhiu mt cch phi thng hn 1 t USD v li nhun c c l hn 200 triu USD. Hin nay, gi tr th trng c phiu ca Google vt qu con s 50 t USD, lm cho n c gi tr hn rt nhiu cng ty kinh doanh ln v ni ting nht M. S tin tng vo vic cng ty ny tip tc c nhng thnh tch kinh doanh tt y c phiu ln cao, khin cho doanh thu cng nh li nhun ca cng ty ny t c kt qu vt xa so vi d kin ban u. Ti thi im cng ty t chc hi ngh thng nin u tin dnh cho c ng vo ngy 12-5-2005 Googleplex (tr s ca Google), gi c phiu ca n trn 225 USD. Kt qu thu c ba thng u nm 2005 l ngoi sc tng tng. Li nhun mc rt cao: 600% ti 369,2 triu USD v doanh thu t c l 1,3 t USD. n thng su, c phiu Google t gn 300 USD/c phiu, lm cho gi tr ca cng ty vt qu 80 t USD v s kin ny lm lu m c s kin Sergey Brin v Larry Page c b nhim

chc danh vin s m thut v khoa hc M. T Financial Times vit trong mt bi x lun rng: Khng c mt cng ty no ni ting bng Google. Trong tun l c ngy Quc khnh M (4-7), Google bn pho hoa n mng khi c phiu ca cng ty ny vt qua ranh gii 300 USD. Ging nh cng c tm kim mang li cho Google danh ting hm nay, c phiu Google phi gnh vc s tn ti v pht trin ca cng ty. Larry Page ni: Chng ti l c my kim tin nhng khng kim tin bng mi gi, v chng ti cng khng nht thit kim tin bng nhng g chng ti khng c. Tuy nhin, Google vn c iu ng lo ngi l ngun doanh thu ch yu ca mnh ph thuc mt s t i tc nh American Online v cng c tm kim Ask Jeeves. Nu mt lc no cc i tc ny chm dt lm n vi Google v hp tc vi Microsoft hoc Yahoo! th doanh thu ca Google s b thit hi rt ln v kh c th b p c. Cng ty tha nhn: Nu mt trong s cc mi quan h chnh ny b ct t hay khng tip tc duy tr v khng c mt mi quan h khc tng xng thay th, cng vic ca chng ti s b nh hng nghim trng. Cc qung co nh bng vn bn khng gy kh chu cho ngi s dng em li hiu qu rt ln cho Google. Tuy nhin, cng ging nh mng li truyn hnh cp v truyn hnh thng thng b tn tht ln khi ngi s dng chuyn sang nhng phng tin qung co thun tin hn, Google cng s i mt vi ri ro l nu trn th trng li xut hin mt cng ngh qung co hiu qu hn th nh qung co s quay lng li vi h. Chnh v vy, b ba lnh o Google phi tnh n nhng k hoch mi, th trng mi. Danh ting Google cng thu ht s ch ca gii chnh tr. Trong h s lu tr ca Google, rt nhiu ngi t cu tng thng Jimmy Carter v Bill Clinton n cu ngoi trng Madeleine Albright v Colin Powell n tr s ca Google tn mt quan st. Cu ph tng thng Al Gore l ngi t vn cho cng ty v cc vn quc t v thnh lp chng trnh truyn hnh cp vi s gip ca Google.

Google: u vi Microsoft

TT - Da trn nhng yu t r v tim lc tng ng trong lnh vc cng ngh v kinh doanh khc nhau, cuc u tranh gia Google v Microsoft khng ch nhm vo th phn trn th trng, s lng trnh duyt, h thng iu hnh my tnh m mu cht cn ch ch c mt trong hai cng ty l k sng st sau cng.

Tn cng t hai pha Mt chiu thng 5-2005, Eric Schmidt n thm Trng i hc Washington Seattle. Vi thng trc , Google cho m mt chi nhnh Kirkland (bang Washington), khng xa tr s chnh ca Microsoft, ni m Google rt thnh cng trong vic thu dng c mt i ng k s phn mm ti nng. Gi y Schmidt ngay Trung tm K s v khoa hc v my tnh - mt ta nh c Paul Allen, ngi ng sng lp Tp on Microsoft, t tn v ti tr. Schmidt ang thc thi mt nhim v: thuyt phc cc sinh vin ca mt trng hc c nh gi rt cao rng ngy nay Google l mt ni lm vic tt hn v th v hn so vi Microsoft. Sut t nm 1998-2005, c phiu ca Microsoft lun gi mc u u khng tng, trong khi Google tin rt nhanh t v tr mt cng ty mi thnh lp tr thnh mt cng ty ln c uy th trn th trng. iu khin Bill Gates lo lng l mc d Microsoft c ca ngi l mt tp on to ra c nhng bc tin di trong lnh vc tm kim qua Internet trong nhiu nm lin, song phin bn u Tm kim MSN ra mt khng gy c n tng vi ngi s dng. Chuyn i ca Schmidt n Seattle nhm phn ng li nhng g c m t ca mt bi bo xut hin vo u thng trn tp ch Fortune c tiu : V sao Google khin Bill Gates cm thy b e da. Gates bn khon rng phi chng Microsoft ang i mt vi mt cuc chin khng ch trong lnh vc tm kim - bi bo vit Mt bc th in t m ng gi i vit: Chng ta phi theo di st Google. Ni m nh mang tn Google S vt ln ca Google v vic st gim vai tr ca nh t liu nhng sn phm cng nh cc phn mm khc ca Microsoft khng cn l mt ci g xa vi trong tng lai m ang bt u tr thnh mt thc t. S t tin c th thy r trn khun mt Schmidt khi ng ng trc sinh vin Seattle, bi v ng bit c phiu ca Google lc ny vt qu 300 USD. Schmidt ni vi sinh vin rng h khng phi mun tiu dit cc i th ging nh nhng k trc li c miu t trong cc v kin tng rm beng chng li Gates v Tp on Microsoft. Schmidt thch ni iu t ho rng: Google khng c k th no c!

Nm 2005 tri qua, Bill Gates v Tp on Microsoft chun b pht ng mt t tn cng quan trng mi chng li s pht trin qu d dng, tng trng v c s thnh cng ca Google. Lnh o cng ty c bit thn trng trong vic chn mc tiu ca h. H ngh n rt nhiu khu vc, v c l khng c mt tn chin trng no quan trng hn Trung Quc - t nc c hn 100 triu ngi s dng Internet. Hi chng Trung Quc Microsoft lp cn c Trung Quc vi gn 1.000 cng nhn, cn Google mun thit lp pht trin sn phm ca ring h v mt trung tm nghin cu ti Trung Quc. Nhng nm gn y, Microsoft c gng ngn chn tng trng phm vi ton cu ca Google bng cch a ra nhng sn phm mi ca mnh, chnh hnh ng ny lm h b vp ng. Google dng nh ang c mi ngi nhc n trong lnh vc ng dng khoa hc k thut, du hiu khin Microsoft b y li li pha sau trong mt trn chin c phiu - tr tu. Ph Wall, Microsoft cng chng khm kh g hn, h khng th lm cho gi c phiu ca mnh chuyn dch cng nh gy ting vang, tt c nhng iu dn ng cho s pht trin ca Google. Tht ra Microsoft vn c hng nhng li th v cng to ln: gi tr th trng c phiu l 275 t USD - gi tr gp ba ln so vi Google. Cng ty ny vn c nh hng v thu nhp nh k t doanh thu ca hng triu my tnh c nhn ti v my ca h h thng qun l Windows, v mt lot cc chng trnh vn phng, trong c c Microsoft Word.

Robin Li (gia) - gim c iu hnh Baidu - cng nhn vin vui mng kt thc ngy u tin nim yt trn th trng chng khon NASDAQ 5-8-2005, lm tng thm gi tr cho Google - nh t liu Hin nay gi tr th trng c phiu ca ring Google hn 80 t USD, ln hn c Amazon v eBay cng li. Nm 2005, nm u tin sau khi pht hnh c phiu, Google c gi tr cao hn c cng ty truyn thng ln nht th gii Time Warner, cho d c ng ca cng ty ny tri rng t cng ty in nh Hollywood n cc knh truyn hnh, cc tp ch v c American Online. Gi tr ca n cn cao hn c Hng Disney, Hng xe hi Ford v General Motors, nhng cng ty thit lp danh ting cho cc cng ty M trn phm vi ton cu.

Mc ch chnh ca Microsoft l ngn chn ngun nhn ti ti Google v lm gim uy tn ca n trn th trng, bt u t th trng mi ca Google l Trung Quc. Bill Gates triu tp mt y ban trong ni b Microsoft, tp trung bn cch thc cnh tranh vi Google. y ban ny trnh ln ban qun tr cng ty mt h s tm lc Thch thc mang tn Google. Gn y, mi ngy trong s hng nghn h s xin vic gi vo Google c rt nhiu h s ca cc k s t Microsoft. Ti t hn, Google thu cc tin s ca mt s trng i hc hng u ca M v ngay c cc gio s Trng i hc Washington do Microsoft ti tr. Vo ma xun v ma h nm 2005, Google y mnh tin tuyn dng ngi ca h, kt np thm hn 700 nhn vin ch trong vng ba thng. Vi s n lc tuyn dng ca Larry Page, tng s nhn vin ca Google tng

ln n 4.183 ngi, gn gp i so vi trc mt nm. Cng ty m rng thm cc chi nhnh vn phng trn khp th gii, t chu u n Nam M, chu , Google ang c nhng bc tin di. Tip theo l Trung Quc. Thng 8-2005, gia cuc cnh tranh vi Microsoft ti Trung Quc, Google li mt ln na khin Ph Wall phi kinh ngc khi h t chc l k nim mt nm ngy cng ty ny a c phiu ca mnh ln sn chng khon: h cng b s cho pht hnh 4 t USD siu c phiu. Hng t USD trong s tin s dnh cho vic u tranh chng li s cnh tranh t pha Microsoft v Yahoo! ti M v cc nc ln cn. Sergey Brin v Larry Page, nhng nh ton hc tr thnh nhng nh ti phit, vo thi im Google pht hnh c phiu ln u nm 2004 tr thnh nhng t ph tr tui giu c nht nc M v hng trm thnh vin khc ca Google tr thnh triu ph. Nhng chng trai ny c a vo danh sch 400 t ph giu nht nc M ca tp ch Forbes v tr th 43, vi ti sn ca mi ngi l 4 t USD. Ma h nm 2005, khi m gi c phiu ca h tng vt ln n hn 300 USD th mi mt sng lp vin s hu hn 10 t USD. S tin ny c h u t vo Trung Quc ngy mt nhiu hn. Cui h 2005, th trng Internet ti Trung Quc tr nn si ng. Yahoo! cng b l s b ra 1 t USD u t vo Alibaba - mt cng ty Internet Trung Quc hng u. Nhng Google rt lanh l, c nhiu cch thc a dng xm nhp th trng Internet Trung Quc. Mt trong nhng cch thc l Baidu.com. Nm 2004, Google tr gi 2,6% tin t cc vo cng ty chuyn v tm kim trn mng ang thnh cng ti Trung Quc ny. Vo thng 8-2005, Baidu.com pht hnh c phiu mt cch cng khai Ph Wall, t qung co l Google ca Trung Quc. Trong ngy u tin giao dch, c phiu Baidu tng t 27 USD ln 122 USD. C phiu qu nng Baidu lm tng thm hng triu USD gi tr th trng cho Google trn phm vi ton cu. Google nhn nh rng vic Microsoft ngn chn h Trung Quc ph sn. Sergey Brin v Larry Page ni rng khi cn l sinh vin Trng i hc Stanford, trong khu hc x mang tn Bill Gates, c hai u khng ngh c ngy h s u vi Microsoft nh by gi. Vi h lc y, cuc u ch c trong truyn c tch.

nh hng tng lai

Cuc chy ua khng gian Vi cc tnh nng v sn phm mi m Google khng ngng cung cp cho ngi s dng trn khp th gii, dng nh Google y cc i th cnh tranh vo mt cuc chy ua khng gian xem ai c th tch tr c nhiu sn phm gy c s ch nht. Google khng ch dn u trong cuc chy ua khng gian khin Microsoft v mt s cng ty phi chy theo trong mt s lnh vc, m cn m rng vai tr tin phong ca mnh trong lnh vc tm kim chnh v qung co M, chu u v chu .

Google n lc tin ln v tr s mt khi a ra dch v bn v tinh v cc cng c nh v; cng c tm kim trong vng; cc cch cho ngi s dng my tnh lu tr cc tm kim c nhn v s dng chng; dch v tm kim video da trn vic sao chp cn cnh cc chng trnh truyn hnh; tm kim di ng bng in thoi di ng BlackBerry v cc cng c khc. chng t trnh cng ngh cao, cng ty tung ra dch v Google Earth. Dch v ny cho php ngi s dng c th ngi thoi mi ngay ti chic my tnh lt ti bt c ni no trn hnh tinh c Google thit k qua hnh nh khng gian ba chiu. Trong thi i ca cc hiu ng c bit v nh ng v truyn hnh, cng c ny t li cc ranh gii v tm kim, n bin ngi s dng my vi tnh tr thnh nhng nh khm ph. Google - cu chuyn thn k ca David Vise v Mark Malseed (M), bn quyn ting Vit ca Cng ty AlphaBooks, NXB Tri Thc xut bn, Fahasa pht hnh trn ton quc thng 12-2006. Brin v Page rt hi lng. Nhn vin ca Google v c gia nh h cng vy, c bit khi Brin v Page thu hn mt rp chiu bng bn cnh trong 24 gi v mua v cho tt c mi ngi xem b phim Chin tranh gia cc v sao ng hm b phim ra mt khn gi. Vi nhng sn phm v ng dng nh vy Google chc chn s d dng chin thng trong cuc chy ua khng gian ny.

m bo Google lun pht trin, trnh s tr tr v khng b l c hi t mc tiu, Brin, Page v Eric Schmidt phn chia cng vic vi t cch l nhng ngi lnh o da trn chc v cng vic, hay ni cch khc, h khng p dng m hnh ban lnh o ba ngi. H thng xuyn trao i vi nhau nhng cng qui nh v gii hn cng nh vch ra nhng trch nhim r rng m mi ngi phi thc hin. Brin v Page gi chc ng ch tch v Schmidt gi chc gim c iu hnh, nhng thc t mi ngi kim sot cc khu vc vi chc nng khc nhau v cng nhau chia s trch nhim. Ci thin li b no Brin v Page t lu nung nu tham vng pht trin Google sang cc lnh vc sinh hc, di truyn hc v cc lnh vc khoa hc nh y khoa, cng ngh. Mc ch ca h l thng qua Google, qu t thin ca cng ty, v mt php nhn khc c tn l Google.org, cung cp thng tin nhm em li mt cuc sng khe mnh v lnh mnh hn cho hng triu c nhn v hng triu nh khoa hc thng qua vic ngn chn v cha khi nhiu cn bnh. C qu t ngi trong ngnh my tnh nhn thc c nhng thch thc v thng tin trong ngnh sinh hc v ng dng ca ngnh ny trn th gii. Chng ti c th lu tr mt khi lng d liu khng l vi chi ph rt thp - Brin ni.

Mt trong nhng d n gy nhiu hng th nht ca Google lin quan n sinh hc v nghin cu di truyn hc m c th to nn nhng bc t ph quan trng trong ngnh y khoa v khoa hc. Qua s n lc ny, Google c th gip thc y n thi i y khoa c nhn ha, thi i m nu nm bt chnh xc cu trc gen ca mt c th th c th gip ch rt nhiu cho cc bc s v c vn sc khe trong iu tr v chm sc sc khe, hu ch hn vic da vo nhng thng s v cc kt qu chn on cung cp thuc v gii thiu cc bin php cha tr. Nhng s hiu bit mi, nhng dc phm mi, mt s loi thc phm no l c ch v loi no cn trnh c da trn nhng nghin cu gen c trng ca tng ngi l mt trong nhng kh nng c th trong tng lai.

Mc tiu Google 2020 l chinh phc tt c cc lnh vc: cng ngh sinh hc, ngi my, khng gian... - nh t liu

Bc s Alan E. Guttmacher, ph gim c Vin Nghin cu quc gia M v gen ngi, ni rng s quan tm ca Google i vi di truyn hc c bit c ngha v kho thng tin ca n gip chng ta tm hiu v xc nh c nhng gen c th v nhng bt thng trong di truyn hc c th l nguyn nhn gy bnh. ng ni: Ngy nay cc nh nghin cu lm vic theo m hnh mi, l lm vic trn my vi tnh c kt ni vi nhng c s d liu thng qua mng Internet v lm vic theo m hnh khng gian hc thay th m hnh lm vic trc kia khi cc nh khoa hc phi lm vic trong nhng phng th nghim. Vi nm trc, Google cng hp tc vi Trng i hc Stanford cung cp my tnh cho mt d n khoa hc tp trung nghin cu v s khng cun protein (cht m). Qu trnh cun protein l mt trong nhng chic cha kha m cnh ca ngnh sinh vt hc. Mt s ngi tin rng protein cun khng ng s dn n nhiu cn bnh nguy him, t bnh Alzheimer (bnh mt tr nh) cho n chng bnh Parkinson (bnh mn tnh v h thn kinh lm cho cc c b run v yu) v nhiu loi bnh ung th. D n Trng Stanford tn dng thi gian khng s dng ca nhng my tnh c nhn ca cc c nhn tnh nguyn cng nh cc t chc tnh nguyn nh Google - cng ty ng cung cp in ton cng sut ln nhm tng cng sc mnh my tnh ng gp to ln vo vic thc y qu trnh cun protein trn mi trng ba chiu. Mt trong nhng ci tin m Brin v Page mun chng kin Google v cc cng ty khc t c trong tng lai l cc sn phm c gi r, tiu th nng lng sch khng gy nhim mi trng. Ngun nng lng ny ging nh nng lng mt tri vy. i vi Page th y l mt lnh vc nghin cu quan trng, trong nhiu nm qua anh tp trung tm hiu lng in lc khng l c cung cp cho mng li hng trm ngn chic my tnh ca Google. Page cng nhn trc thy vic tham gia ca Google v bn thn anh vo s nghip gim i ngho thng qua kinh doanh v hot ng t thin. Page c bit quan tm n nhng chng trnh cung cp khon vn cho nhng quc gia ang pht trin. l mt cng vic kinh doanh y trch nhim - Page ni - Ti tin rng vn xa i gim ngho l

vic chng ta cn lm. V vic ny th Bono tht s gii hn ti nhiu. Anh y tng ni rng chu Phi khng phi l mt s nghip m mt s khn thit. Tham vng ca Brin v Page i khi l nhng tng in r vt qu gii hn ca Google. By gi, mi ngi trn khp th gii nhn nhn Google v Internet l mt, nhng Brin v Page on trc c kh nng tim tng ca con ngi c th lm cho cng c tm kim pht trin n mc cao hn. Ti sao chng ta khng ci thin li b no ca chng ta nh?, Brin i hi. Bn mun c nhiu nng lc tnh ton. Trong tng lai, chng ti c th a ra mt phin bn ca Google bn c th ni vi no ca bn. Chng ti s phi pht trin nhng phin bn c sc, nhng ri ngay lp tc bn s bit c tt c nhng kin thc c trn th gii, iu y chc hn rt l th v. DAVID VISE v MARK MALSEED