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y Distribution refers to bringing the product

to the market and giving it to the final consumer According to Mossmam & Norton distribution is the operation which creates time,place & form utility through the movement of goods and persons from one place to another .
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y Right product in

Right quantity in Right condition at the Right time and Right place for the Right customer at Right cost

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1.Physical distribution 2.channels of distribution

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y In the words of AMA physical

distribution is moving of finished products from one end of a production line to consumers.

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ORDER PROCESSING WAREHOUSING INVENTORY TRANSPORTATION

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y CHANNEL OF DISTRIBUTION REFERS TO THE

PROCESS OR INTERMEDIARIES THROUGH WHICH GOODS MOVE FROM THE PRODUCER TO THE ULTIMATE CONSUMER. CHANNEL IS SET OF INDEPENDENT ORGANISATIONS INVOLVED IN THE PROCESS OF MAKING A PRODUCT OR SERVICE AVAILABLE FOR USE OF CONSUMPTION PHILIP KOTLER

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ZERO LEVEL CHANNEL(DIRECT MARKETING) ONE LEVEL CHANNEL TWO LEVEL CHANNEL THREE LEVEL CHANNEL

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ANALYSING CONSUMER SERVICES NEEDS SEETING THE CHANNEL OBJCTIVES AND CONSTRANTS IDENTIFYING THE MAJOR CHANNEL ALTERNATIVES EVALUATING THE MAJOR ALTERNATIVES.

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y CHANNEL MANAGEMENT CALLS FOR SELECTING

AND MOTIVATING INDIVIDUAL CHANNEL MEMBERS AND EVALUATING THEIR PEROFMANCE OVER TIME.
SELECTING CHANNEL MEMBERS

1.REPUTATION OF CHANNEL MEMBERS 2.REMUNERATION TO BE GIVEN 3.EXPERIENCE OF CHANNEL MEMBERS 4.CAPACITY OF CHANNEL MEMBERS FOR MAKING SALES
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THE SPECIALISED PERSONS WORKING WORKING BETWEEN THE PRODUCERS AND CONSUMERS AND HELPED IN DISTRIBUTION OF PRODUCTS ARE CALLED MIDDLE MEN.

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1.HELP[ IN EFFICIENT DISTRIBUTION IF GOODS 2.HELP IN THE CREATION OF PLACE,TIME & POSESSION UTILITIES. 3.DIRECT THE FLOW OF GOODS FROM PRODUCERS TO CONSUMERS 4.PROVIDE MARKET INFORMATION 5.UNDERTAKE ADVERTISING & PUBLICITY 6.UNDERTAKE TRASPORT,WAREHOUSING & STORING OF GOODS 7.COLLECT BIG ORDERS WHICH LEADS TO ATHIRA NAYAR LARGE SCALE PRODUCTION

y MERCHANT MIIDDLE MAN ARE THOSE WHO

OBTAIN TITLE TO GOODS WITH A VIEW TO SELLING THEM AT A PROFIT 1.WHOLE SALERS 2.RETAILERS

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y FIRST INTERMEDIARY IN THE CHANNEL OF

DISTRIBUTION. A TRADER WHO DEALS IN LARGE QUANTITY. HE STANDS IN BETWEEN THE MANUFACTURER AND THE RETAILER.

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1. ASSEMBLING OF VARIETIES OF GOODS FROM DIFFERENT MANUFACTURERS. 2.STORING OF GOODS IN PROPER WAREHOUSES. 3.DISTRIBUTION OF GOODS TO RETAILERS 4.TRANSPORTING OF GOODS 5.FINANCING THE RETAIL TRADE 6.GRADING OF GOODS 7.STABILISING THE PRICES
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1.SERVICES TO MANUFACTURES 2.SERVICES TO RETAILERS 3.SERVICES TO SOCIETY

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y THE SALE OF GOODS IN SMALL QUANTITIES TO

ULTIMATE CONSUMERS. THE RETAILER BUYS SMALL QUANTITIES AND SELLS THEM TO ULTIMATE CONSULERS. THE RETAILER WORKS BETWEEN WHOLESALER AND CONSUMER WAL MART IN USA IS THE LARGEST REATAIL SHOP IN THE WORLD.
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1.COLLECTION AND ASSEMBLING OF VARIETY OF GOODS. 2.UNDEETAKING TRANSPORT FOR CARRYING GOODS. 3.SELLING OF PRODUCTS IN SMALL QUANTITIES 4.SORTING AND GRADING OF GOODS. 5.GIVING CREDIT FACILITIES 6.KEEPING READY STOCKS OF LARGE NUMBER OF ITEMS
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1.SERVICES TO CUSTOMERS

2.SERVICES TO MANUFACTURTES & WHOLE SALERS

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1.GENERAL MERCHANDISE RETAIL STORES 2.SPECIALITY STORES 3.SHOPPING MALLS 4.DESTINATION STORES 5.RETAIL CHAIN

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CARRY WIDE VARIETY OF PRODUCTS. a. SUPER MARKETS b. DISCOUNT STORES C.DEPARTMENT STORES

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y THESE CARRY A LIMITED VARIETY OF PRODUCTS.

SPECIALISED IN CERTAIN PRODUCTS. A. SPCIALITY RETAIL STORES B.OFF-PRICE RETAILERS C.CATEGORY KILLERS

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y THEY ARE DEAL WITH SEVERAL BASES &

PRODUCT CATEGORIES. PROVIDE A LARGE VARIETY OF GOODS AND SERVICES.

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y A RETAIL OUTLET WITH A TRADING AREA MUCH

LARGER THAN THAT OF A COMPITITOR WITH A LESS UNIQUE APPEAL TO CUSTOMERS. IT CREATES STRONGER IMAGE. PROMOTE PRODUCTS MORE EXTENSIVELY.

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y IT OPERATES MULTIPLE RETAIL OUTLETS UNDER

COMMON OWNERSHIP IN DIFFERENT CITIES AND TOWNS. EXAMPLES FOR RETAIL CHAIN INDIA ARE SPENCER,MC DONALD S etc.

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