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UAE Social Media Brands / 2011

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We look to brands for poetry and for spirituality, because we're not getting those things from our communities or from each other. Naomi Klein
International Bestselling Author

Introduction
Having worked with multinational corporations, governments, SMEs and clients throughout the region, Grafdom has unparalleled experience in digital media. Our commitment to this field, which extends far beyond websites, social networks and mobile phones, has enabled us the privilege to compile this report and play a key role in the research & advancement of digital technology in the Middle East. Our research identified over 2,798 corporate brands that currently maintain a loyal following in a variety of business industries. In order for corporate brands to qualify for the rankings, they need to maintain a brand presence on more than one social media network and be in the top five of their category. The current year's results focus on followers on Facebook (FB), Twitter (T) and Youtube (Y); their scores can be found in their respective columns on the following pages. Companies have long wondered who the UAE's top 100 are; they inquired about the best social media brands they could benchmark against. Now they can >

Rankings
Most Influential Brands & Personalities

Banking & Finance

FB Standard Chartered UAE Mashreq RAK Bank Abu Dhabi Commercial Bank Emirates NBD 17,167 1,732 13 184 85 T 143 433 1,707 2 33 Y

17,310 2,165 1,720 186 118

Tweet by @StanChartUAE

Exclusive announcement to our fans! Start sending money to over 300 banks in India for free!
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Comm & Tech

FB Sony ME Etisalat du Samsung Arabia Motorola ME 64,358 44,111 13,963 13,764 10,324 T 552 6,937 4,786 1,380 214 Y

64,910 51,048 18,749 15,144 10,538

Tweet by @SonyMEA

Visit our Dubai stores for unbelievable prices of Sony products only during #DSF, plus Free gift vouchers!
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Destinations
FB Dubai Mall JBR The Walk Burj Khalifa Wild Wadi Mall of the Emirates 47,513 16,501 13,059 9,994 7,591 T 9,016 1 333 403 340 Y

56,529 16,502 13,392 10,397 7,931

Tweet by @thedubaimall

It's never too late to pick up a gift for your mom! Head over to The Dubai Mall to get something special for your lovely moms
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Hospitality
FB Atlantis Aloft Abu Dhabi Intercontinental DFC Jumeirah Yas Hotel 21,481 12,889 3,302 6,564 2,202 T 2,116 1,224 6,796 1,482 1,509 Y 41 1 16 91

23,638 14,114 10,114 8,137 3,711

Tweet by @Atlantis

Weather looks great for #Sandance this Friday at @NasimiBeach :) Bring your sun-tan lotion and make sure you get there early!
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F&B
FB Burger King UAE Just Falafel Zaatar w Zeit Wild Peeta Kitsch Cupcakes 37,036 9,887 8,878 720 5,012 T 6 386 36 5,234 180 9 Y

37,042 10,282 8,914 5,954 5,192

Tweet by @burgerkinguae

Looking for yummy ideas this weekend? Go for the TWINS value offer or the PIZZA BURGER, and add new Potato Crisscuts!
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Health & Fitness

FB Contender Duplays Ahdaaf Original Fitness Fitness First 2,305 1,381 1,030 635 472 T 558 477 399 387 265 10 Y 13

2,876 1,858 1,439 1,022 737

Tweet by @contendermma

We're holding a graduation for our young Brazilian Jiu Jitsu students. We'll post photos and videos later.
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Publications
FB TimeOut Dubai Khaleej Times GulfNews The National Ahlan Magazine 10,303 18,813 1,642 824 5,517 T 11,429 2,897 7,710 6,606 1,040 Y

21,732 21,710 9,352 7,430 6,557

Tweet by @timeoutdubai

We've had 8 emails and 4 phone calls in the last hour asking us if @justinbieber will be coming to Dubai this week. It is NOT happening.
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Radio
FB Virgin Radio Dubai Channel 4 Dubai Dubai 92 My Radio 1 Filipino Rhythm Dubai Eye 18,213 3,383 3,837 4,242 2,125 T 5,255 15,757 1,708 334 29 Y 102

23,570 19,140 5,545 4,576 2,154

Tweet by @VirginRadioDXB

Usher after party at Nasimi Beach! Text USHER to 4008 (21+ only....) @brentblack will hook you up this hour!
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TV
FB NatGeo AD City of Life Dubai One 20Something Emirates 24/7 66,118 10,463 10,956 4,640 1,142 T 1,932 1,001 469 680 1384 Y 2,123 207

70,173 11,671 11,425 5,320 2,526

Tweet by @natgeoabudhabi

? "? ? 8 "
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PR
FB Spot on PR Asdaa Cicero Bernay H&K UAE TRACCS 2,975 151 405 143 43 T 5,148 638 154 89 125 Y 11

8,134 789 559 232 168

Tweet by @spotonpr

Journalism and the new mob - how do media treat user generated content and the moral issues it can raise? #DubaiToday
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Online
FB Sukar GoNabit Dubizzle Nahel Souq 16,043 14,797 9,804 3,491 3,019 T 1,371 1,362 3,027 1,633 1,023 3 4 14 Y

17,414 16,163 12,845 5,124 4,045

Tweet by @sukarcom

Have you guys checked out our campaigns today? What do you think
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Education
FB American University of Sharjah Edarabia Abu Dhabi University Zayed University NYU Abu Dhabi 4,003 2,089 2,378 1,620 1,169 T 1,003 1,159 336 881 227 Y 122 24 39 29

5,128 3,272 2,753 2,530 1,396

Tweet by @ausharjah

One million dirham scholarship fund created at AUS Career Fair to help AUS alums pursue graduate studies at AUS
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Environmental
FB Goumbook Emirates Wildlife Society Masdar Emirates Environmental Group Bee'ah 4,308 3,494 450 801 254 T 235 492 551 78 440 Y 1

4,544 3,986 1,001 879 694

Tweet by @goumbook

Do you really think that going green is not easy? Try these 10 easy tips, print them out and pass them on!
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Humanitarian
FB Goodgate Dubai Cares Volunteer in Dubai Dubai Autism Center Emirates Foundation (Takatof) 9,112 886 4,230 981 1,027 T 137 4,619 475 846 77 Y 9 22

9,258 5,527 4,705 1,827 1,104

Tweet by @goodgate

Global hunger is a huge problem, but meanwhile, up to 25% of all food produced globally is wasted.
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Transportation
FB Emirates Etihad Dubai Metro Navcar RTA 55,230 17,556 3,019 404 31 T 13,552 199 947 2,816 2,439 Y 1,168 476

69,950 18,231 3,966 3,220 2,470

Tweet by @FlyingEmirates

Want to know how many Miles you'll earn on Emirates, or how many Miles you need for a reward?
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Real Estate
FB Damac Properties Coldwell Banker ME Betterhomes Landmark Asteco 110 112 629 77 196 T 1,262 1,062 117 254 25 Y

1,372 1,174 746 331 221

Tweet by @damacproperties

Rise in temperature expected in UAE this week

Join the conversation #UAESMB via @grafdom

Grafdom.com

Personalities
T Sultan Al Qassemi DJ Bliss Emiratweet Narcysyt Aida Al Busaidi 46,525 7,024 5,092 3,594 1,506

46,525 7,024 4,619 3,594 1,506

Tweet by @sultanalqassemi

I am overwhelmed by the support from tweeps over Time twitter honor. HUGE thanks to those who voted.
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Media Personalities
T Tom Gara Abbas Al Lawati Jessica Swann Magnus Nystedt David George-Cosh 4,178 3,094 2,736 2,684 1,991

4,178 3,094 2,736 2,684 1,991

Tweet by @tomgara

Say what you will about Australia's cricketing decline we still DOMINATE in the commentary box.
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Events
FB Dubai International Film Festival Art Dubai Gitex Abu Dhabi Film Festival Abu Dhabi Art Fair F1 Abu Dhabi Dubai Jazz Fest Abu Dhabi Fighting Championship World Future Energy Summit Abu Dhabi International Book Fair
Grafdom.com

T 3,305 5,527 621 1,333 2,886 1,362 1,334 106 725 507

Y 274 19

7,060 4,762 7,926 6,322 253 1,332 1,333 1,662 496 447

10,639 10,308 8,547

70

7,725 3,139 2,694 2,667

78

1,846 1,221 954

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UAESMB 100

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25.

NatGeo AD Emirates Airlines Sony ME The Dubai Mall Etisalat Sultan Al Qassemi Burger King UAE Atlantis Dubai Virgin Radio Dubai TimeOut Dubai Khaleej Times Channel 4 Dubai du Etihad Airways Sukar Standard Chartered UAE JBR The Walk GoNabit Samsung Arabia Aloft Abu Dhabi Burj Khalifa Dubizzle City of Life Dubai One DIFF

70,173 69,950 64,910 56,529 51,048 46,525 37,042 23,638 23,570 21,732 21,710 19,140 18,749 18,231 17,414 17,310 16,502 16,163 15,144 14,114 13,392 12,845 11,671 11,425 10,639

26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50.

Motorola ME Wild Wadi Art Dubai Just Falafel Intercontinental DFC GulfNews Goodgate Zaatar w Zeit GITEX Jumeirah Spot On PR Mall of the Emirates Abu Dhabi Film Festival The National DJ Bliss Groupon UAE Ahlan Magazine Wild Peeta Dubai 92 Dubai Cares 20Something Kitsch Cupcakes American University of Sharjah Nahel Emiratweet

10,538 10,397 10,308 10,282 10,114 9,352 9,258 8,914 8,547 8,137 8,134 7,931 7,725 7,430 7,024 6,580 6,557 5,954 5,545 5,527 5,320 5,192 5,128 5,124 5,092

Grafdom.com

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51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74. 75.

Volunteer in Dubai My Radio 1 Goumbook Tom Gara Emirates Wildlife Society Dubai Metro Yas Hotel Narcysyt Edarabia.com Navcar.com Abu Dhabi Art Fair Abbas Al Lawati Contender Abu Dhabi University Jessica Swann F1 Abu Dhabi Magnus Nystedt Dubai Jazz Fest Zayed University Emirates 24/7 RTA Mashreq Filipino Rhythm Dubai David George-Cosh Duplays

4,705 4,576 4,544 4,178 3,986 3,966 3,711 3,594 3,272 3,220 3,139 3,094 2,876 2,753 2,736 2,694 2,684 2,667 2,530 2,526 2,470 2,165 2,154 1,991 1,858

76. 77. 78. 79. 80. 81. 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. 96. 97. 98. 99. 100.

ADFC Dubai Autism Center RAK Bank Aida Al Busaidi Ahdaaf NYU Abu Dhabi Damac Properties World Future Energy Summit Coldwell Banker ME Emirates Foundation (Takatof) Original Fitness Masdar ADIBF Emirates Environmental Group Asdaa Betterhomes Fitness First Bee'ah Cicero Bernay Landmark H&K UAE Asteco Abu Dhabi Commercial Bank TRACCS Emirates NBD

1,846 1,827 1,720 1,506 1,439 1,396 1,372 1,221 1,174 1,104 1,022 1,001 954 879 789 746 737 694 559 331 232 221 186 168 118

Grafdom.com

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Social Media is the most democratic form of expression, where all voices are equally loud It has become a worthy news source for both the conventional media & general public Social Media is no longer considered a fad. It has become a viable marketing tool with highly attractive returns

990,905
Total followers of Top 100 UAE Social Media Brands
(... just short of 1 million)

Statistics

Category Scores
Comm & Tech - 160,389 Destinations - 104,751 TV - 101,115 Transportation - 97,837 Publications - 66,781 Personalities - 63,741 Hospitality - 59,714 Online - 58,126 Radio - 54,883 Events - 49,740 F&B - 33,242 Humanitarian - 22,421 Banking - 21,499 Education - 15,079 Journos - 14,683 Environmental - 11,104 PR agencies - 9,882 Health & Fitness - 7,932 Real Estate - 3,844
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Report Stats
Most Active Category Least Active Category Most Followers Least Followers Total Followers
Comm & Tech Real Estate NATGEO AD (70,173) Emirates NBD (118) 990,905

YouTube - 1%
4,871

Facebook - 72%
736,603

Twitter - 27%
249,731

Grafdom.com

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Growth Potential
Produce Content Engage Audience

2,054,520
Facebook users in the UAE

36,841
Twitter users in the UAE

Measure Progress

$1,048
Promote Presence
Avg. online spending by UAE consumers (annually)

AED 50,000
Avg. social media spending by UAE firms (annually)

Through insight and tracking, the best brands continuously align their social media strategies with their corporate vision.

Grafdom.com

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Social Media Successes

SMS

How often should we post updates on Facebook? Should we train our team in social media etiquette? A customer is tweeting negatively about us, how can we deal with it? Is it better to tweet during the day or night? Our competitor has less followers than us but gets more comments on their posts, how? Why doesnt anyone retweet our updates? Which drives more site traffic; Facebook, Twitter or Youtube? How can we control what our staff post or tweet on their personal accounts? Can our Facebook page get banned/deleted for starting a competition?

Here are some of the most frequently asked questions we encounter from clients.

Do you know the answers?

For social media brands to succeed; they need not only focus on the number of followers but on the level of engagement and dialogue with them. Unlike conventional forms of media, social media is most effective when exercised in a two-way dialogue format. As digital and social tools become the go-to resources for everything from news and jobs to networking and friendships, proactive brands will continue to evolve how they interact and engage with their audience to maintain their competitive lead within their industry. The forthcoming social media study will include the presence of UAE brands on other networks, including Foursquare, Gowalla, Digg, Vimeo, Linkedin and Flickr. As tempting as it may be to maintain a brand presence on multiple networks; equally important is to understand the varied formats and their differentiating value propositions. Having worked closely with a fair share of the top 100 brands in this report, we welcome your questions or feedback >

Trending Twitter tags in UAE (April) Source: Trendsmap.com

Were a social bunch, get in touch with us.

Grafdom PO Box 211156 Dubai, UAE +9714 3453033 Farid Gasim gfarid@grafdom.com Paul Holder paul@grafdom.com www.grafdom.com twitter.com/grafdom youtube.com/grafdom

Disclaimer: All material presented herein is intended for informational purposes and has been compiled from sources deemed reliable including Facebook, Twitter, Youtube, Google and Other Sources. Material presented is subject to errors, omissions, changes or withdrawal without notice.