Introduction PepsiCo is one of the most famous brands in the world for its huge food and beverage

industry. This corporation manufactures a number of varied product lines such as: Pepsi, Diet Pepsi, Pepsi Light, Pepsi MAX,Tropicana, Aquafina, Lipton, 7up,According to the Fortune 500 ranking in 2008, Pepsico figures at 58th. Eventhough the company has a strong capacities, it also faces some issues in future promotion. In order to enter for more specific, the use of SWOT analysis is necessary.

SWOT Analysis identifies the companys main Strengths and Weaknesses and the main Opportunities an Threats facing the product. The SWOT analysis section draws from the market audit. It is a brief list of the critical success factors in the market, and rates strengths and weaknesses against the competition. [Kotler & Amstrong et al (2009)] SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used technique through which managers create a quick overview of a companys strategic situation. The technique is based on the assumption that an effective strategy derives from a sound fit between a firms internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firms strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy. http://www.yousigma.com/comparativeanalysis/pepsico.html