Risk Management

Risk perception and communication unplugged: Twenty years of Process

IBMRIM08R3 - IBMS 34 18/05/2009

Content
    

Introduction (the essay) Problem analysis Research objective 7-stages Conclusion

Introduction
   

Risk perception Risk communication Risk management Environment

Problem analysis
Newcomers which don t have knowledge in the field of communication may endure pitfalls which can tempt them to make the same mistakes in terms of communicating risk to people

Research Objective


Existence of the development stages in risk management What is risk communication?

7- Stages (1/2)
Development stages in risk management 1. All we have to do is get the numbers right e.g There are no communication 2. All we have to do is tell them the numbers e.g Explain the numbers 3. All we have to do is explain what we mean by the numbers e.g unprepared audience

7- Stages (2/2)
4. All we have to do is show them that they ve accepted similar risks in the past e.g Risks comparisons 5. All we have to do is show them that it s a good deal for them e.g internal vs. external 6. All we have to do is treat them nice e.g communication skills 7. All we have to do is make them partners e.g. creating partnerships

Conclusion
        

Development psychologists distinguish between capacity and performance Insurance policy Communication is justified Descriptive literature on risk communication Effective risk communication Avoiding all conflict is not a realistic, or even a legitimate goal for risk communication The best-case scenario bestRisk communication has to be taken seriously Risk management should be guide by facts

Questions?