About the bookJapan's Global Reach analyzes the future of key Japanese multinationals amid a changing Japan and

a rapidly changing world economy. Japans economy is peaking: but the Japanese corporation is not, nor is the spread of the countrys influence. As Japan has become less competitive as a manufacturing and export site, so Japanese firms have suddenly begun to transform themselves into truly global organizations. Conventional wisdom assert that they are ill suited to worldwide wisdom expansion, because of their centralized decision making, distrust of foreign management and lack of experience with any but a Japanese work force. Japans global reach demonstrate with a wealth of vivid detail how just they are flouting such wisdom and while keeping their traditional organizational spirit are implementing new organizational form and getting close to customer needs with tremendous effect.

About the author

Bill Emmott is the business affairs editor of The Economist. He has worked for the newspaper since 1980, including spells as its Brussels Correspondent and Financial Editor. His first book on Japan The Sun Also Sets was a world best seller and sold 300000 copies in three month in Japan. Bill Emmott writes a regular column in Japanese and English in the Yomiuri newspaper, Japans biggest selling daily