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  • Tata Nano

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    Vikrant Singh
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    Tata Nano is a four passanger city car built by Tata Motors aimed primarily at indian market. Production plant opened in gujrat has the capacity of producing 250,000 cars per year at beginning. For making Tata Nano freely available to people they had open showrooms, by putting cars available in showrooms customers can purchase the car.

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    Tata Nano is a four passanger city car built by Tata Motors aimed primarily at indian market. Production plant opened in gujrat has the capacity of producing 250,000 cars per year at beginning. For making Tata Nano freely available to people they had open showrooms, by putting cars available in showrooms customers can purchase the car.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    11 views5 pages

    Tata Nano

    Uploaded by

    Vikrant Singh
    Tata Nano is a four passanger city car built by Tata Motors aimed primarily at indian market. Production plant opened in gujrat has the capacity of producing 250,000 cars per year at beginning. For making Tata Nano freely available to people they had open showrooms, by putting cars available in showrooms customers can purchase the car.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Tata Nano

    PRN:10030141105 10030141058

    Objectives
    National Growth The Tata Nano is a four passanger city car built by Tata Motors aimed primarily at indian market. Consumer Focus The car conforms with envoironmental protection & will have the lowest emission in india.

    Goals
    Making Tata Nano freely available to hundareds of thousands of families. Production plant opened in gujrat has the capacity of producing 250,000 cars per year at beginning and to maximum of 350,000 cars per year.

    Strategy
    Tata will opt for cost-effective and innovative use of media. Tata team is workingon Nano news in papers,on radio ,online Nano games. Tata motors will share promotion of Tata brand with its multiple bank partners.

    Measurment
    For making Tata Nano freely available to people they had open showrooms, by putting cars available in showrooms customers can purchase the car.

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