MBA Thesis Clinic

( 1)
.

(Research Title)
(Research questions)
(Rationale of study)
(Objectives)
(Scope of study

(Concept)

(Context) (Industry)
(Plan of methodology)

: ..

(Plan of methodology)

(Target of population)
(Sampling methodology)
(data type)
(Categorical data) (Metrix data)
(Research
approach) (Qualitative research)
(Quantitative research)
(Data analysis)

: ..

()
?
?()

?()


?()
?()

()

()

()

()
()
?
(Probability Sampling)
()
(
)
( )

(, ,

)
(

()

( )
()
()
( )

1. object (Purpose clearly Design)

2.
(Research Process Detailed)
3. Research
Design Thoroughly planned
4. High ethical
Standard applied

5.
(Limitation Frankly Revealed)
6.

7. (Finding s presented
unambiguously)

8.
(Conclusion justified)
9. Research s
experience reflected

-
-
-
()
-

()

()

()

()

4P (
P )

()

()

: .
: .

:
.-

1.
2.
3.

: .

1.
1.1
1.2
1.3
1.4
1.5
1.6

3.
3.1
3.2
3.3 /
3.4
3.5

2.
2.1
2.2
2.3 /
2.4
2.5

1.
2.
3.

4.

()
5.
(Generalization) (External
Validity)
6.
7.

( )

: .

(1 )

()

(
)





: .

CONCEPTUAL FRAMEWORK
(concept) (Theory)

()
M a c ro -v ie w
P a r t o n e : M a c r o - e n v ir o n m e n t

P a r t tw o : In d u s try

P a rt th r e e : B u s in e s s

P a rt fo u r: C a u s e

P a r t fiv e : C o n tr ib u tio n

M ic ro -v ie w
: .

CONCEPTUAL FRAMEWORK
Conceptual Framework

1.
2.
3.
4.

( CRM )

AIS , DTAC and True Move

-
-
-
-
-

AIS ,DTAC and True Move

AIS , DTAC , True Move

Theory VS Conceptual Framework

-
/
-

(Theoretical underpinning)

- Related Research
- Related Theories
- Researcher s Concept

Conceptual Framework

Conceptual Framework
1. Operational Variable
2.Scale & Measurement
3.
4. Hypothesis

Hint
Hypothesis /
Research question
Research Objective

- /
-
-

(Variable) 3
1.Independent Variables 1
1
2.Dependent Variable

Hint

3.Covariate :
3.1 Intervening Variables (Mediating Variable)

UNI VARIATE Dependent variable Independent variable 1

BIVARIATE Dependent variable 1 Independent variable 2
MULTI VARIATE Dependent variable Independent variable
2

3.2 Moderating Variables

: .

 (Conceptual Framework)

(Independent Variables)
(Dependent Variables)

(Conceptual Framework)

: .

(Price Premium)

(Customer
Retention)

1 keyword
(Arrow)

: (2547). (The Role of Customer Behavioral Intentions base of Customer Life Expectancy in Retention Strategies).
, , 3, 2 (- 2547)

Keyword
()

: .

Datamining

: .

2 keyword
(Arrow)

(Word of Mouth)

keyword

: .

Keyword
()

(Volume of Purchase)

(Customer
Behavioral
Intentions

(Conceptual Framework building)

(Relative Low Cost)

(Perceived Service
Quality

(Descriptive research)

(Exploratory
research)

(Causal research)

: .

 ()

(hypothesis)

(1)
(2)
(3)

(cause-and-effect relationship)
(experiment)
(laboratory experiment)
(field experiment)
: .

()

: .

Step in scientific Research

: .

1.
2.
3.
4.
5.
6.
7.
8.

(Literature search)

(Experience survey)

(Exploratory study)

(Focus group)

Observation
Identification of Problem Area
Theoretical Framework
Hypothesis-case of variables relation
Data collection
Data Analysis (Qualitative/Quantitative Data)
Deduction
Interpretation

(Analysis of selected cases)

PLANNING RESEARCH DESIGN

STEP IN RESEARCH PROCESS

1. Problem Discovery
2. Problem Definition
3. Statement of Research Objective (hypothesis)
4. Selection of Exploratory (problem discovery)
Secondary Data Analysis, Pilot Study
Case Study, Experience & survey

Exploratory research
Descriptive Research
-

Survey
Experiment
Secondary Data Study
Observation Technique

Casual or Experiment Research

PLANNING A SAMPLE

Sampling Frame
Sample Size
Sample Design
- Probability Sampling
- Non-probability Sampling

PROCESSING & ANALYZING

Simple Frequency Distribution
(complex multivariate analysis)
Editing
Tabulation
Coding

2.
-
- OUTCOME Descriptive
- Cause/Effect
-
- Objective
-
-

DATA COLLECTION

Secondary Data
Primary Data
-Interview
-Observation
- Questionnaire

1.
-
-
-
-
-
-
-

3.
- Who or What information sources
-
- Sampling?
- Level of Sampling?
- Sample Size
- Sample Selection

4. Data Collection
- Who collect?
- How long?
- Control needed?
- What is operation process?

5. Data Analysis
- Coding & Editing Standard?
- Data Grouping? ---- How?
- Computer needed?
- Type of Data
- What answer needed

6. Report
- Who report
- Operational Recommendation needed?
- Format of Research Report

7. Total Evaluation
- Budget?
- Time? ----How long?
- External Assistance?
- Effectiveness of Design selected
- When to start?

RESEARCH PROPOSAL
/

1
1.
-
-
-
-
-

1.
2.
3.
4.

10

RESEARCH PROPOSAL

2.

1.

2.
3.

-
-
( )

-
-
-

-
-

-

concept

11

/
1

()

vs

vs

12

-
-
-
-

-
-
-

-
-
2
-

-
-
-

- //
-

/ /

-
/ /
-

- /

13

(Exploratory Research)

( 2 )

2
2 (Research
hypothesis) (Statistical hypothesis)

: .

( 3 )
1.2

: .

2
1.1.
(-)
- -

: .

1.
2. Ho: =0
3.
4. ........
5.

6.
//
5
: .

14

()

1.

2.

Null Hypothesis: H0 (reject) reject

Alternative Hypothesis: Ha

Ha H0
2
1. Ha H0
2. Ha

: .

(RESEARCH BOUNDARY)

/
- Research content
- Population
- Area
- Time
- Sample/Sampling Pilot
Project

-
1 US = 32

Research Limitation

(Generalize)

MBA

15

 ()

(OPERATIONAL DEFINITION)


( vs
)

(Construct)

2
(Review of Literatures)

: .

Concept

()

(Theoretical framework)

(Operationalization Variables)

: .

16

2005
2548 ( 5 )

1.
2.
3.
VS
4.

: .

5. ,

6.
7.

-
-
-
-
-
-
-
-

1.
2.
3.
4.
5.
6.

1)
-

,
, ,

17

 ()
-
(Directory)
- (Index and Ales
tract)
-

3 (Research
Methodology)
1.
2.
3.
4.
5.
6.
7.

(Population)
(Samples)
(Data collection)
(Research Instrument)
(Testing)
(Analyzing)

1.
2.
3.
4.
5.

(Variable)

/ /

(Independent Variable)

(Dependent Variable)

/ /

18

(Hypothesis)

(Intervening Variable)

(Extraneous Variable)

()

()

19

...

...

/
/

20

SPSS
MS. EXCEL

SPSS
Descriptive Statistics

SAVE
DISKETTE
CD
HARD DISK

SPSS (Statistical Package for the

Social Sciences)
Microsoft Excel
Calc (Pladao Office 1.0)
Lotus 123

N
AGE
INCOME
LEVEL
WIGHT
HIGH
V006
V007
v008_1
v008_2
v008_3
v008_4
v008_5
V009
V010
Valid N (listwise)

400
400
400
400
400
400
400
400
400
400
400
400
400
400
400

Minimum
1.00
1.00
1.00
1.00
1.00
1.00
1.00
.00
.00
.00
.00
.00
1.00
1.00

Maximum
4.00
5.00
4.00
6.00
6.00
2.00
4.00
1.00
1.00
1.00
1.00
1.00
5.00
2.00

Sum
968.00
869.00
1007.00
802.00
1338.00
503.00
983.00
296.00
246.00
11.00
1.00
31.00
1114.00
574.00

Mean
2.4200
2.1725
2.5175
2.0050
3.3450
1.2575
2.4575
.7400
.6150
2.750E-02
2.500E-03
7.750E-02
2.7850
1.4350

Std.
Deviation
.5652
.7610
1.0736
1.3545
1.2369
.4378
1.0003
.4392
.4872
.1637
5.000E-02
.2677
1.3050
.4964

Statistics
1.

2.

21


1. (Descriptive
Statistics)

2. (Inference Statistics)

1. (Statistics)
(Sample)
2. (Parameter)
(Population)

1. (Numeric)

2. (String)

1. (Frequencies)
2. (Measure Central of Tendency)
(Mean)
(Mode)
(Median , Quartiles , Decile ,
Percentiles , N-tiles)
3. (Dispersion)

(Nominal Scale)

(Ordinal Scale)

(Interval Scale)

(Ratio Scale)

22

(Nominal Scale)

(Ordinal Scale)

(Interval Scale)

(Ratio Scale)

(Nominal Scale)

(Ordinal Scale)

(Interval Scale)

(Ratio Scale)

(Nominal Scale)

(Ordinal Scale)

(Interval Scale)

(Ratio Scale)

1. (Estimation)
2. (Hypothesis Testing)
3. (Correlation / Association)
4. (Forecasting / Prediction)

(Nominal Scale)

(Ordinal Scale)

(Interval Scale)

(Ratio Scale)

()

(Null Hypothesis - H0)

(Alternative Hypothesis - H1)

23

, ,
, (H0)

7000 H0 : = 7000
GPA. H0 : = 0

H0 : 1 = 2
H1 : 1 = 2

Z - test
t - test
F - test
2 test
rxy

(Accept) (Reject)

(H1)

()

Z - test
t - test
F - test
2 test
rxy

30

24

Z - test
t - test
F - test
2 test
rxy

2
30

Z - test
t - test
F - test
2 test
rxy

4
-
-
-

Z - test
t - test
F - test
2 test
rxy

Z - test
t - test
F - test
2 test
rxy

25