BO CO: S KIN CHO BOOM ONLINE!

E! IN NL O OM BO I! H
Ti NT Ph Th (S kin Th Gii Viettel) vo cc ngy 27,28,29 thng 4 nm 2007
Prepared by: TunVA MKT Services BO Brand MKT Team

S lc k hoch

MC TIU

Gii thiu Boom n cng chng ti cc ni cng cng: Hi ch, trin lm, s kin i tng: Ngi i hi ch, tham gia s kin (Cha m v b, cc bn thanh thiu nin tr). To ln sng chi Boom Online trong gii tr am m nhng tr chi trc tuyn d chi, d thng ng nghnh mang tnh gii tr lnh mnh. T chc thi u gia ngi chi Boom Online vi nhau v vi cc bn chi Boom Online gii nht ca cng ty VinaGame.

S lc k hoch

NI DUNG

- Hot ng chi th v thi u Boom Online nhn qu thng gi tr. c bit, c hi thch u vi nhng Nh V ch Boom Online ca VinaGame. - Vi 60 my tnh cu hnh cao cng vi ng truyn Leased Line 2MBPS do Viettel cung cp, ngi chi s c ha mnh vo khng kh gii tr vi cc th loi game trc tuyn thnh hnh: V Lm Truyn K, Phong Thn Vn Tin Trn, Cu Long Tranh B c bit l Boom Online tr chi trc tuyn mi nht do VinaGame pht hnh.

S lc k hoch

S MT BNG

Phng Game Online

(4)

(5)

(3) (2) (4)

(5)

BO

BO

BO
(6)

BO

FS

FS

(1)

BO
(7) (3)

BO

JX

JX

9D

9D

(1) Sn khu, sn thi u (7x4) (2) Khu vc cao th, giao lu (3) Khu vc thi u, chi game online (4) Mn chiu 4x3, my chiu

(5) Dn m thanh, loa (6) Khu vc gh ngi giao lu & xem thi u (7) Khu vc qu, logistics

My tnh Standee

S tng th

B tr my tnh

BO

BO

BO

BO

FS

FS

BO

BO

JX

JX

9D

9D

Gh Bn/Bn my tnh, bn vt phm Bc sn khu Bc loa

B tr bn gh, vt phm

*Vui lng chnh sa kch thc nh nu cn tham kho

Trin khai thc hin

V TR & LUNG CNG VIC

Phn b v tr nhn s
Non-shopper LB

Lung cng vic

Shopper PG Recep FR PG Info SG EX S

BO

BO

BO

BO

FS

FS
MC

BO

BO

JX

JX

9D

9D

PG Support

Gh Bn/Bn my tnh, bn vt phm Bc sn khu Bc loa

Trch nhim nhn s

Supervisor Executive Supervisor Executive

Tech MC Security guards Game Tester Freelance PG Leaflet Boy Helper

*Vui lng chnh sa kch thc nh nu cn tham kho

Tng kt

TM TT
S kin t c nhng mc tiu ra nh sau: Gii thiu Boom Online n rt nhiu khch hng mua sm ti hi ch v cc bn tr n tham gia s kin Th Gii Viettel, c bit nhm ng c rt ng khch hng mc tiu v khch hng tim nng. m bo thi gian lp t & chy chng trnh ng thi gian, ng v tr, ng kch bn. Tuy nhin, sng ngy 29/04 c mt s c l mt cha kha phng nn chng trnh bt u chm 2 ting ng h so vi d kin. i tng tham quan & chi th: tui t 8 n 16 t 75%, 16 n 24 t 22%, 25 tr ln t 3%.

Tng kt

TM TT
- t chc nhiu gii thi u nh cho khong 300 bn tham gia. Khng kh ganh ua thi u tuy ho hng nhng s lng khng ng (do nhiu ngi cha bit n Boom Online). Nh vy, v mt nhn bit, tuy khng th b tr nhiu hnh nh lin quan n Boom nhng do s lng my nhiu (60 my) nn c hi th Boom v nhn bit v Boom t mc kh. - Do v tr Phng Game Online kh khut v c hi qung b hnh nh ca VinaGame hn hp nn s lng ngi tham quan khng nh d kin (d kin khong 30,000 ngi).

Tng kt

S LIU O LNG/NH GI
S lng ngi tham gia s kin Th Gii Viettel: hn 100,000 ngi (thng k do Viettel cung cp) Thng k ca ring ton b chng trnh Cho Boom Online ti NT Ph Th (28,29/04/2007): 1. S lng Phiu xc nhn chi Boom v cc game pht ra: 1260 phiu 2. S lng ngi tham gia th Boom v cc game thc t: ~ 2,500 lt 3. S lng nhn bit chng trnh v cc sn phm game: ~ 10,000 ngi 4. S gi chi game thc t: 60 my, 10 gi ngy 28/04, 8 gi ngy 29/04 1,080 gi . My tnh lun kn ngi chi. S lng ngi chi Boom chim 90%. 5. S lng khch tham quan sn c (n hi ch v s kin) chim 96% 6. S lng khch tham quan nh phng tin truyn thng (website,din n) chim 4%.

Tng kt

HNH NH/PHIM NH
LP T/DN DNG 27/04/2007

Tng kt

HNH NH/PHIM NH
NGY 28/04/2007

Tng kt

HNH NH/PHIM NH
NGY 28/04/2007

Tng kt

HNH NH/PHIM NH
NGY 28/04/2007

Tng kt

HNH NH/PHIM NH
NGY 28/04/2007

Tng kt

HNH NH/PHIM NH
NGY 29/04/2007

Tng kt

HNH NH/PHIM NH
NGY 29/04/2007

Tng kt

HNH NH/PHIM NH
NGY 29/04/2007

Tng kt

HNH NH/PHIM NH
NGY 29/04/2007

THANKS FOR YOUR ATTENTION!

Th vin hnh nh v phim nh khc c th tham kho ti ng link sau: Z:\Divisions\Marketing\Mark's Public Folder \Chao Boom\