Marketing Services Group

VILLAGE Summ FESTIVAL

Conceptual Plan
Proposed to Kinh Do Group Jun 2007

7 200 er

Marketing Services Group

Mc Tiu

To sn chi lnh mnh, ni gii tr cui tun dnh cho ngi dn thnh ph. Gii thiu tr chi trc tuyn Boom Online n cc game th yu thch tr chi gii tr nh nhng lnh mnh. Gii thiu cc sn phm thc phm v tiu dng hot nht dnh cho cc bn tr trong dp h. To ra c hi cho cc bn tr th hin s hiu bit, kho lo v thng minh ca mnh thng qua cc tr chi trn my tnh v hot no tp th ngoi tri. Tng doanh s bn hng ca cc sn phm gii thiu ti s kin.
VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

i Tng

Hc sinh, sinh vin. Nhng gia nh i chi vo cui tun (cha m v b) Cc thanh thiu nin nam n i chi vo cui tun. ABCD, 11 - 25

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VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

Thng ip

Chnh:

S kin si ng v hp dn nht ma H 2007 dnh cho mi ngi.

Ph:

C hi tip cn v dng th nhng sn phm thc phm v gii tr hot nht ma H 2007.
VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

a im

Cng vin L Vn Tm.

u im: v tr trung tm thnh ph, cc tuyn ng chnh ng c v tin li, qung b trong v ngoi mt bng tt, khun vin rng v p, thit k ph hp cho vic t chc s kin. Khuyt im: kh khn trong vic xin giy php, chi ph cao, tr ngi khi thi tit khng thun li.

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VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

TH

S U

HA IB T R NG

NB

IN

PH

Marketing Services Group

Cc Khu Vc

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Hai B Trng

V Th Su

Hng ro bao CV Khu cng cho

Khu hot no Khu chp hnh Khu ch Khu sn khu Khu th game Khu logistics

Banner dc

in Bin Ph

VILLAGE Summer FESTIVAL

7 200

Marketing Services Group

Hng ro bao cng vin

21 ct (H2m xW 0.25m ) 20 hng ro (rng 4.35m )

HAI B TRNG

Dnh cho vic cng banner, cng khung qung co cho cc thng hiu sn phm, cng ty tham gia s kin.

Cng chnh

Opt 1: Big H Banner (4x2m) Opt 2: V Banner (0.8x2m)

20m

2m 2m Ct Ct

hng ro 4.35m

20 ct 19 hng ro

0.25

Marketing Services Group

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ADSITE

ADSITE

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VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

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ADSITE
ADSITE

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VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

Hng ro bao cng vin

5m

hng ro 4.35m

Hng ro xo (5.5m) 26 Ct, 25 hng ro 12m

L ng

iN BIN PH

2m Ct
0.25

3m Bng xo cnh cng

15,5m 17 ct, 16 hng ro

L ng

iN BIN PH (tng t mt V Th Su)

Opt 1: H Banner (4x2m) Opt 2: V Banner (0.8x2m)

VILLAGE Summer FESTIVAL

7 200

Marketing Services Group

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ADSITE

ADSITE

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VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

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ADSITE

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VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

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BANDEROLE/CNG HI

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VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

Khu Cng Cho

Thit k cng cho n tng, trang tr bng hnh nh nhng nhn vt trong BO kt hp mu xanh l ca cy tre VN v c phn trn ngp. y chnh l Cng Lng Boom. S dng m thanh si ng, nhc BO, to s ch ca ngi i ng, c bng hng dn k v nhng hot ng ca l hi Mn hnh trc tip hnh nh cc trn thi u hp dn v chng trnh vn ngh din ra sn khu. B tr nhn s n khch hng dn vi trang phc nhn vt trong game, PGs Pht leaflet (gii thiu chng trnh, s , c phn VILLAGE x tham gia rt thm trng thng)
FESTIVAL
07 r 20 me um S

Marketing Services Group

T Hai B Trng Nhn Vo Cng Cng Vin

1 : logo cc cng ty tham gia 2 : logo, tn cng ty tham gia 3 : logo, hnh nh sn phm

VILLAGE Summer FESTIVAL

7 200

Marketing Services Group

Khu Ch

Khu vc khch tham quan s gp ngay khi bc vo cng chnh. Khu ch s c t ngay li i chnh vo cng vin vi thit k do cc n v ng k tham gia ng hnh trong s kin. Ch s l ni din ra cc hot ng: VinaGame: im tip nhn v hng dn khch. Bn th VinaGameCard. 123mua Cc n v khc: Gian hng gii thiu cc sn phm, khuyn mi hoc bun bn (sn phm thc phm, tiu dng).
VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

C ch tham gia (VNG)

Quyn li Th 20K ( np) Th 60K ( np) Th 20K (mua ti s kin) Th 60K (mua ti s kin) VIP

Rt thm c C c C C C

Nn i c C c C C Khng

1 hnh chp free khng Khng khng C C Khng

Nc ung khng C c C C Khng

Qu tr chi c C c C C C nu thng

Th game c C c C C C

o thun khng khng khng Mua 5 th c Khng

Khng mua th

VILLAGE Summer FESTIVAL

7 200

Marketing Services Group

V Th Su
Khu cng cho Khu hot no Khu chp hnh Khu ch Khu sn khu Khu th game Khu logistics

Thit k xut: 1: Flagline (0.2x0.5) 2: V Banner bn hoa v bi c(0.8x2m) 3: Booth/Backdrop (4x4 or 4x8m)

Hai B Trng

Banner dc

in Bin Ph

4: Standees/3D mock-upti booth

12m
6m 64m

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Gian hng 4x4m Flagline

V Banner treo trn cy V Banner treo trn ct

Bn hoa gia ng

Khu vc Bi c

1.5m 4m 3m

Cng cho

Marketing Services Group

Marketing Services Group

Marketing Services Group

V Th Su
Khu cng cho Khu hot no Khu chp hnh Khu ch Khu sn khu Khu th game Khu logistics

Thit k xut: 1: Flagline (0.2x0.5) 2: V Banner bn hoa v bi c(0.8x2m)

Hai B Trng

Banner dc

in Bin Ph

6m

3x53m

Cng

iN BIN PH (tng t mt V Th Su)

13m

Marketing Services Group

Khu Hot No

Khu vc t chc cc tr chi hot no gip ngi tham gia vn ng th gin khi n vi chng trnh. Mt Hi Lng Boom

Mt s hot ng d kin s din ra ti y: Phi tiu chn qu Nm bng nc ua ra on hnh nhn vt Mt s hot ng ca cc n v tham gia Khch tham quan khi n vi chng trnh s c t do tham gia cc tr chi vn ng ti y v khi hon thnh tt tr chi ngi tham gia s c nhn nhng phn qu t Ban T Chc. Khu vc ny s hot ng t 09:00-18:00 trong 2 VILLAGE ngy chng trnh din ra. FESTIVAL
07 r 20 me um S

Marketing Services Group

V Th Su
Khu cng cho Khu hot no Khu chp hnh Khu ch Khu sn khu Khu th game Khu logistics

Thit k xut: 1: Flagline (0.2x0.5) 2: Booth/Backdrop (4x4 or 4x8m) 3: Standees/3D mock-up ti booth

Hai B Trng

Banner dc

in Bin Ph

4: Activity materials ti booth 5: V Banner treo cy (0.8x2m)

12m 12m

64m Gian hot no (8x8m)

VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

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VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

Khu Chp Hnh

Thit k khu vc ging nh 1 bn (bn khu rng) trong Boom Online vi biu tng Cy Bng Nc Thing lm trung tm, dng ln hnh nh nhng nhn vt, vt phm, hnh nn trong BO to cnh chp hnh cho khch tham quanRng Thing v Lu i Qui nh v vic chp hnh ti khu vc: - i vi khch tham quan c my chp hnh s c t
do chp nh. - i vi nhng khch tham quan khng c my chp hnh Ban T Chc s chp v gi hnh cho li cho khch tham quan ( iu kin c mua th 60K hoc sn phm ca n v tham gia). - T chc cuc thi Boomer d thng nht, ging nhn vt VILLAGE trong game nht
FESTIVAL

07 r 20 me um S

Marketing Services Group

V Th Su
Khu cng cho Khu hot no Khu chp hnh Khu ch Khu sn khu Khu th game Khu logistics

Thit k xut: 1: Flagline (0.2x0.5) 2: Landscape Decor (8x24m) 3: Standees/3D mock-up landscape.

Hai B Trng

Banner dc

in Bin Ph

4: Mascots 5: V Banner treo cy (0.8x2m)

64m 12m

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Gian chp hnh
r VILLAGE (8x24m) Summe FESTIVAL 7 200

Marketing Services Group

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VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

L Rc Cy Bng Nc Thing

Cu trc on diu hnh: Nhm trng kn. Nhm ha thn nhn vt (VinaGame v n v khc) Nhm biu din tp k Nhm h tr l rc li ko Nhm i theo l rc b li ko Cng vic: ly bng nc (bong bng) t kho cha bng nc ca Lng Boom, on diu hnh trong khun vin cng vin to khng kh si ng cho l hi, pht bong bng cho khch tham quan nhng ni i qua v ko mi ngi cng mang bong bng n v tr Cy Bng Nc Thing ca Lng Boom nhn qu t BTC (mi bng treo ln cy s c qu ngay ti ch ko,bnh,kem) VILLAGE
FESTIVAL

07 r 20 me um S

Marketing Services Group

TH

SA U

HA IB T R NG

NB

IN

PH

Marketing Services Group

Thit k xut: 1: Mascots

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Nhm nhn theo

2: Bong bng 3: Ad-boards 4: Flag/Fans 5: Vehicle 6: Costume 6: Umbrella

i Mascot 1 i Trng kn Nhm nhn theo i Tp k i Mascot 2 i Li ko

Nhm i theo
VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

Khu Bn Thuyn

Thit k sn khu vi hnh dng mt chic thuyn chin c, xung quanh sn khu to cnh h nc, cng bin nhn to. Sn khu s hot ng vn ngh v tr chi hot no tp th trong khong thi gian 18:00-21:00 trong 2 ngy s kin din ra. Nhng gi khc trong ngy c th s dng sn khu nh mt ni khch tham quan chp hnh Mt s hot ng vn ngh d kin:
Ca nhc: mi nhng nhm nhc thiu nhi, nhm nhc tr ang c yu thch ht nhng bi ht ch v ma h, hc sinh, sinh vin v Boom Hi kch: d kin mi ngy s c mt v hi kch gp vui cho m vn ngh vi ch game online, Boom Ma: tng phn si ng cho khng kh vn ngh c th lng vo nhng mn biu din nhng iu ma hin i, hip-hop T chc bc thm trng thng cho khch tham quan may mn trong ngy. T chc mt s tr chi vn ng ( y bng, ui hnh bt ch ) VILLAGE Ngoi ra sn khu s l ni din ra l khai mc, b mc cho FESTIVAL chng trnh

07 r 20 me um S

Marketing Services Group

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VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

V Th Su
Khu cng cho Khu hot no Khu chp hnh Khu ch Khu sn khu Khu th game Khu logistics

Thit k xut: 1: Flagline (0.2x0.5) 2: Landscape Decor (8x24m) 3: Standees/3D mock-up landscape. 4: Mascots 5: Backdrop 6: Giant Flag (Logo)
71m

Hai B Trng

Banner dc

in Bin Ph

6m 15 m

41m

4x4

12 m

13 m

KHU BN THUYN - SN KHU TRUNG TM

VILLAGE Summer FESTIVAL

7 200

Marketing Services Group

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VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

Khu Bn Thuyn

Chi tit thi gian hot ng ca sn khu: 09:00: M nhc BOOM cho n mi ngi 09:15: Hp ca nhc BOOM + Mt s iu ma BO 09:30: Bt u tr chi hot no. 10:30: Hi kch ch BO. 11:00: Sn khu tm ngng 15:00: Bt u tr chi hot no. 16:30: T chc bc thm ln 1 trong ngy 17:00: Hi kch/Ca nhc/Biu din tp k 18:00: Pht biu ca cng ty, khch mi 18:30: Trnh din Hip-Hop, cc iu nhy hin i 19:00: Phn trnh din ca ca s ni ting 19:30: Hi kch 20:00: T chc bc thm ln 2 trong ngy VILLAGE 20:30: Ca nhc + kt thc ngy FESTIVAL

07 r 20 me um S

Marketing Services Group

Khu Chi Boom

Khu vc ny c b tr hn 100 my tnh c ci Boom Online. Dng phn mm CSM qun l ngi chi. y l khu vc cho mi ngi tham gia th tr chi trc tuyn Boom Online, ng thi cng l ni t chc nhng gii thi u mini ti chng trnh. Cch thc t chc thi u l chn ra mi i gm 4 thnh vin bit chi Boom v tin hnh thi u loi trc tip. n cui mi ngy i no chin thng tt c nhng i khc s l i v ch trong ngy. Ngoi ra xen ln hnh thc thi u chnh ny l nhng trn thch u thng qua s ng ca Ban T Chc Sau mi trn u Ban T Chc s tin hnh tng qu ng vin nhng i thua cuc v cui ngy s tin hnh trao gii thng cho i v ch trong ngy. Khu vc th BO s hot ng t 09:00-21:00 trong VILLAGE 2 ngy ca chng trnh. FESTIVAL
07 r 20 me um S

Marketing Services Group

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VILLAGE Summer FESTIVAL
7 200

Marketing Services Group

V Th Su
Khu cng cho Khu hot no Khu chp hnh Khu ch Khu sn khu Khu th game Khu logistics

Thit k xut: 1: Flagline (0.2x0.5) 2: Backdrop (8x24m) 3: Standees/3D mock-up landscape. 4: Lightbox 5: Banner 6: Top tent Giant Flag (Logo)
71m

Hai B Trng

Banner dc

in Bin Ph

6m

15 m

Tng i

H Nc

41m

4x4

12 m

13 m

Lu chi game

Lu chi game d phng

VILLAGE Summer FESTIVAL

7 200

Marketing Services Group

V Th Su

6m

12m

in Bin Ph

12m 12m Mn chiu My chiu

Bng Hiu ( 1x6m)

Hp n ( 1x3m)

Banner dc ( 1x3m ) Backdrop (3x5m) Gh PC

6m

Bn (0.7x1.2m)

VILLAGE Summer FESTIVAL

7 200

K Hoch Truyn Thng

Thi im Hng mc M t Tr gi Ngy pht hnh

Marketing Services Group

Tng s lng /S k/Thi lng

Media/PR
Print Ads - Mc tm - VTM - Ph n Advertorials/Press Release - Mc tm Print - Ph n Ch nht Print - Hoa hc tr Online - Th h 8x Online - Dn tr Online - Thanh nin Online - Din n cc trng trunghc v i hc - Ttui tr Online - 24h.com.vn - www.diendan.boom.com.vn - Others Ba 3, full Rut tri, full Rut, full

15,000,000 20/7 18,000,000 25/7 15,000,000 24/7

1 1 1 1 1 1 1 1 1 1 5 1 1 5

Pre-Event

"Boom Festival - Si ng H 2K7" "Boom Festival - L hi ca c nh" "Boom Festival - Si ng H 2K7" "Boom Festival - Si ng H 2K7" "Boom Festival - L hi ca c nh" "Boom Festival - L hi ca c nh" Boom online m Nhng ngy hi bong bng nc Boom Festival "Boom Festival - L hi ca c nh" "Boom Festival - L hi ca c nh" Boom online m Nhng ngy hi bong bng nc Boom Festival Boom online m Nhng ngy hi bong bng nc Boom Festival

25,000,000

19-26/7 19-26/8 19-26/9 19-26/10 19-26/11 19-26/12 19-26/13 19-26/14 19-26/15 19-26/16

Website/Forum - www.boom.com.vn - www.24h.com.vn - www.gamethu.net

banner phi c nh , Flash Banner: 395*175, Right Banner: 130*204 banner tri hai bn, 115 x 240, c quyn banner gia trang mt, 420x58 pixels

TOTAL
Advertorials/Articles - Hoa hc tr Si Gn Doanh Nhn - Mc tm Photo Advertorials - VTM - Hi!2 - Thiu nin Tin phong - Yu tr - Cm nang mua sm - Vit Game - Hoa hc tr Online - gamethu.net - dantri.com.vn - Si Gn Tip Th Online Photo Release - Print - Online "Vui h cng sao ti Boom Festival 2K7" Boom festival - Nhn nhp L hi Bng nc ma h Boom festival - Nhn nhp L hi Bng nc ma h

10,000,000 16/7 - 12/8 18,000,000 16-30/7 12,000,000 16-30/8 113,000,000

30/7 - 10/8 30/7 - 10/8 30/7 - 10/8

4 4 week 1 week 4 week

20,000,000

1 1 1

Boom festival - Nhn nhp L hi Bng nc ma h Boom festival - Nhn nhp L hi Bng nc ma h Boom festival - Nhn nhp L hi Bng nc ma h Boom festival - Nhn nhp L hi Bng nc ma h Boom festival - Nhn nhp L hi Bng nc ma h Boom festival - Nhn nhp L hi Bng nc ma h Boom festival - Nhn nhp L hi Bng nc ma h Boom festival - Nhn nhp L hi Bng nc ma h Boom festival - Nhn nhp L hi Bng nc ma h Boom festival - Nhn nhp L hi Bng nc ma h

30,000,000

30/7 - 10/8 30/7 - 10/8 30/7 - 10/8 30/7 - 10/8 30/7 - 10/8 30/7 - 10/8 30/7 - 10/8 30/7 - 10/8 30/7 - 10/8 30/7 - 10/8

1 1 1 1 1 1 1 1 1 1

Post-Event

K nim gia nh vi Boom Festival Phng vin Nhanh Nhu ghi li nhng khonh khc p ti Boom Festival

30/7 - 10/8

TOTAL GRAND TOTAL (Pre & Post)

10,000,000 30/7 - 10/8 60,000,000

173,000,000

5 5

V Tr D Kin

Marketing Services Group

Chi Ph D Ton

Hng mc
Giy php & Mt Bng Hng ro (ty mc branding) Cng cho (ty mc honh trng) Khu ch (n v tham gia ph trch) Khu hot no (n v tham gia ph trch) Khu chp hnh Khu chi game (ty s lng my) Khu sn khu Overall Decoration m thanh nh sng Nhn s Biu din sn khu Hu cn Qu tng K hoch truyn thng Pht sinh

Chi ph
120,000,000 150,000,000 20,000,000 50,000,000 15,000,000 25,000,000 20,000,000 40,000,000 20,000,000 40,000,000 20,000,000 40,000,000 40,000,000 60,000,000 30,000,000 50,000,000 20,000,000 40,000,000 20,000,000 30,000,000 20,000,000 30,000,000 20,000,000 40,000,000 10,000,000 20,000,000 30,000,000 50,000,000 100,000,000 150,000,000 30,000,000 50,000,000

Total

VILLAGE Summer 535,000,000 757,000,000 FESTIVAL

7 200

Marketing Services Group

Quyn Li ng T Chc

Danh v

S dng danh v nh ng t chc s kin trong cc hot ng qung b, tip th sn phm, thng hiu. Xut hin tn tui n v/sn phm, hnh nh logo/sn phm trn cc n phm in qung co bo, trang web/din n ph bin v tin bi trn cc bo giy/in t (xem k hoch truyn thng) S dng mt bng (trong v ngoi) din tch 40,000 m2 ca cng vin L Vn Tm qung b v tip th. (tha thun ty mc ti tr) T 50,000,000 n 100,000,000 ng/n v S n v tham gia: 6 10 n v
Ghi ch: c th pht sinh phn truyn hnh.

Truyn thng

Qung b

n v t ph trch phn quy, gian hng.

Mc ti tr

VILLAGE Summer FESTIVAL

7 200

Marketing Services Group

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THANKS FOR YOUR ATTENTION!

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+ + A ACTIVATION team
ACTIVATION & EVENT team