Questionnaire

How is the CRM Structure in your Company? On what principles does your company CRM work on? What do you feel are the advantages of CRM? Do you feel your CRM structure is effective? (Yes / no) why? Does your CRM Structure emphasis more on people or process or technology? And why? 6. How is your CRM strategy distinct or unique from the other companies? 7. Have you ever conducted a survey/feedback with the customer on the satisfaction of the services provided by your company CRM? 8. How often does your company change the CRM structure or strategies? 9. Out of the total expenditure of the company how much % is spent on CRM? 10. How much is the % growth in sales/business because of good CRM? 11. How is CRM changing in today s world & what do you feel would be the expectation of CRM in next 5 years?

1. 2. 3. 4. 5.