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  • Arizona Sunray Inc

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    Arizona Sunray Inc. was a pioneering solar energy company founded in the 1950s in the USA. It went through three phases of growth from 1950-1965, 1965-1995, and 1995 to present. In the 1960s, government promotion increased demand for solar energy products. The company was successful providing solar energy solutions to homes and offices in Arizona, Nevada and New Mexico. In 1965, a new generation took over and reshaped marketing efforts to target the affluent coastal regions of California, changing the company slogan to "Catch The Ray: It's California's Way." By the 1990s, a new generation proposed expanding across the Pacific Rim, but the founding generation rejected this idea, preferring to focus on the

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    Arizona Sunray Inc. was a pioneering solar energy company founded in the 1950s in the USA. It went through three phases of growth from 1950-1965, 1965-1995, and 1995 to present. In the 1960s, government promotion increased demand for solar energy products. The company was successful providing solar energy solutions to homes and offices in Arizona, Nevada and New Mexico. In 1965, a new generation took over and reshaped marketing efforts to target the affluent coastal regions of California, changing the company slogan to "Catch The Ray: It's California's Way." By the 1990s, a new generation proposed expanding across the Pacific Rim, but the founding generation rejected this idea, preferring to focus on the

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    83 views12 pages

    Arizona Sunray Inc

    Uploaded by

    vikkyjiit
    Arizona Sunray Inc. was a pioneering solar energy company founded in the 1950s in the USA. It went through three phases of growth from 1950-1965, 1965-1995, and 1995 to present. In the 1960s, government promotion increased demand for solar energy products. The company was successful providing solar energy solutions to homes and offices in Arizona, Nevada and New Mexico. In 1965, a new generation took over and reshaped marketing efforts to target the affluent coastal regions of California, changing the company slogan to "Catch The Ray: It's California's Way." By the 1990s, a new generation proposed expanding across the Pacific Rim, but the founding generation rejected this idea, preferring to focus on the

    Copyright:

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    Arizona Sunray Inc . The pioneering company in solar energy with in U.S.A.

    . Founding generation consisted of third generation Three phases : First phase 1950- 65 Second phase 1965- 1995 Third phase 1995 till now

    One member of this generation emerged as new type of pioneer . Develop the first practical application of solar energy . In 1960s , governments promotion for use of solar energy had increased the demand of solar energy product .

    The use of solar energy in offices and home made the business successful . The first practical application of solar energy on large scale available only to home country . The firm gave the slogan : Follow The Sun , Its Arizonas Way Firm expanded into every area of Arizona , Nevada and New Mexico .

    Next generation took control of business in 1965 . This generation restructured the market segmentation and target marketing . Decision was made to redirect expansion away form unpopulated states of southwest . Moved to west into larger urban population centers of coastal California .

    Los Angeles / Orange Country area was particularly favorable for potential expansion. The affluent target population that shown interest in the use of solar energy within home . All the aspects of marketing program were reshaped and made it more appealing to the coastal California

    A change in firms slogan , which become : Catch The Ray : Its California s Way The concept proved quite successful ,and the firm continued to expand .

    Beginning to reach position of influence and authority within the firm . They have acquired both travel experience and education abroad . They proposed a further expansion on a scale which was undreamed by their elders .

    They want that Arizone Sunray should spread around to the entire Pacific Rim . Appropriate advantage of new technique to fulfill the entire range of solar powered needs (from solar powered calculator to rural solar cookers ) They also seeking permission for changing the name Arizona Sunray to Pacific Sunray .

    Surviving members of the founding generation instantly rejected the proposal and refusing to contemplate such a radical ideas . They counter argued that , We are doing well in America , and this market is huge . They dont want to disperse capital to an unknown market , so that capital remain in America

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