Professional Documents
Culture Documents
Chapter - 1
Healthcare Insurance
The main drivers in the healthcare market is the ageing population. There is no Universal Health Care insurance system adopted among the countries. Different Countries have tried different models according to their knowledge .
Healthcare Trust
Company, Health Trust is Funded by Employer, Trustees determines the Employees Benefits, Limited Membership of the Trust, Legal advice is necessary to setup a Trust because of the Complexity in Trust Law,
Healthcare Trust
Employees receive benefits
according to Trust Rules, Employers Labiality may be limited by arranging Stop Loss Insurance.
Self Insurance
Self Insurance Payment of Healthcare treatment cost without Insurance by Employer or Individuals. Why Self Insurance? Underestimation of Healthcare treatment cost ,
Self Insurance
Low cost event may add number of
treatment & so increase the amount required for treatment, Future treatments increase the Cost.
Taxation
Tax is not usually applied to the person who received the benefits of medical treatment. Value Added Tax (VAT) is not applied to Premium. Insurance Premium tax (IPT) is applied on Premium.
Distribution Channels
Categories of Medical Insurance Market Individual paid, Company paid and, Voluntary employee paid groups (Employees pay their premium).
Distribution Channels
Two Main Dist. Methods for Healthcare Insurance Direct sales (Including Telesales), Independent Intermediaries.
Distribution Channels
Direct sales Mobile Sales Consultants - Deals Large Employers, Send mail to potential customers about the product (Forms, Phone or Internet), Advertisement on Print & Electronic Media Websites-Provide information about health product,
Distribution Channels
Call Centres - Contact to potential Customers.
Advantages of Direct Sales: Control over Sales process with customers, Differentiation Better service, Feedback from customers about Product & Services.
Distribution Channels
Disadvantages of Direct Sales : Customers Limited Information Products available in the Health Insurance Market, Loss of Goodwill - Commission base selling.
Distribution Channels
Independent intermediaries A ready made, experienced, and trusted channel of distribution for the Healthcare Products to a large number of Individuals. Cost effective for the Insurer due to Advertisement expenses, Services & Sales infrastructure.