Social Media: The New Black

Lauren D. Fisher MCOM 325 Spring 2011

What is social media?



Social media is media for social interaction. The use of web-based and mobile technologies to turn communication into interactive dialogue.

Why Social media?

 

Brand Development New target audience Broader range of networking free

Social Media by the numbers

2009-2010 Pre Twitter

Social Medias big 4

facebook


75 percent of Brand Likes on Facebook come from advertisements. * More than 250 million people use Facebook Connect every month. * College-aged kids (18-24) made up the fastest growing segment of users on Facebook in 2010.

facebook


* Chicago was the fastest growing city on Facebook in terms of usage in 2010 (Houston was a close second). * During the average 20-minute period in 2010, there were: 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. * Indonesia has the second largest population on Facebook

twitter


Since April, Twitter has gained 40 million users and a 62 percent increase in mobile use of the platform * From December 2009 to December 2010, users with a biography listed on Twitter increased from 31 percent to 69 percent.

twitter


Friday at 4 p.m. ET: The most retweetable day/time of the week. * 48%: The percentage of Twitter users that either never or rarely check Twitter.

Linked in
 

     

Operates in 210 countries 69 of the fortune 100 companies North American Users 47.9% Oceania 2.3% United States 44.9% Spain 1.6% Business 93% Corporate business highest 69% Agriculture business 0.4%

Linked in


101 Members worldwide

YouTube


Exceeds 2 billion views a day 24 hours of video is uploaded every minute Average person spends 15 minutes a day on YouTube 70% of YouTube traffic comes from outside of the us YouTube is only 5 years old

YouTube craze


Makes you famous



Antoine Dodson, lady GAGA

Social media phase?