Ngnh d ch v lu tr Vi t Nam Kh o st Ngnh d ch v Khch s n 2011

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Bo co tm tt Kho st Ngnh dch v Khch sn 2011

y l bn tm tt ca mt bo co Kho st Ngnh dch v Khch sn y dy 60 trang. Lin h Grant Thornton Vit Nam c c bo co chi tit y .

Grant Thornton Vit Nam Thng 6, 2011

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Ngnh d ch v lu tr Vi t Nam Kh o st Ngnh d ch v Khch s n 2011

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Gii thiu

Bo co Kho st Ngnh dch v Khch sn nm 2011 thc hin bi Grant Thornton Vit Nam trnh by cc thng tin v ti chnh, tnh hnh hot ng cng nh tip th ca cc khch sn v khu ngh dng Vit Nam cho nm ti chnh 2010.
thun tin cho vic trnh by, t Khch sn dng trong bo co l ch c khch sn v khu ngh dng, vi s liu kho st c thc hin cho cc khch sn t ba n nm sao. S liu thng k c trnh by theo Xp loi sao (xp hng khch sn), Quy m khch sn (s phng) v Vng min (V tr khch sn). Khi trnh by s liu thng k, quy m khch sn c xp hng t nh n ln, c th l khch sn nh hn 75 phng, khch sn t 75 n 150 phng v khch sn ln hn 150 phng. m bo tnh i din ca cc s liu, mi kha cnh c kho st chng ti m bo c t nht su khch sn tham gia. Cui cng, vng min ca khch sn c phn chia theo ba khu vc chnh ca Vit Nam l min Bc, min Trung Cao Nguyn v min Nam. Vi min Bc, cc khch sn tham gia kho st tp trung ch yu ti H Ni v H Long. Ti min Trung Cao Nguyn, cc khch sn tham gia kho st cc khu vc Nng, Hi An, Hu, Nha Trang, Phan Thit v Lt. Min Nam, cc khch sn c kho st tp trung ti thnh ph H Ch Minh, Ph Quc v Vng Tu. Bo co ny cung cp cho ngi c mt ci nhn va tng qut va chi tit v hot ng ca cc khch sn ti Vit Nam thng qua vic trnh by d liu phn tch theo nhiu kha cnh khc nhau nh tin nghi khch sn, nhn s, hiu qu ti chnh v s liu th trng.

Trong phn phn tch ti chnh, s liu kt qu hot ng c trnh by n ch s thu nhp thun trc li, thu v khu hao (EBITDA"), m bo vic so snh hp l gia cc khch sn. n v tin t c s dng l La M. Nh c trnh by c th hn phn tip theo ca bo co, tt c cc thng tin trong bn bo co ny c trnh by di dng phn trm hoc s liu trung bnh. V d, vi cc bo co ti chnh, cc ch tiu c n v La M c trnh by di dng phn trm ca tng doanh thu. Trong phn phn tch s liu th trng v cch lnh vc khc, s liu thng k c trnh by theo dng s trung bnh. tin cho vic so snh, bo co trnh by kt qu cuc kho st theo tng yu t pht hin chnh. Trong phn ph lc, ngi c c th tham kho thm cc bng gi tr ln nht, nh nht v bnh qun ca cc s liu c thng k trong hai nm ti chnh 2009 v 2010. Tuy nhin, bn bo co ny khng c mc ch cung cp s liu v kt qu hot ng ca ngnh khch sn ti Vit Nam. Cc s liu v t l trnh by trong bo co ny khng nn c xem l tiu chun nh gi cho bt k loi hnh khch sn no. Ngi s dng bo co ny cng cn lu rng khng phi tt c cc thay i trong cc s liu kho st gia cc nm l cc thay i ca tnh hnh thc t. i khi kt qu thay i l do s thay i trong tp hp cc i tng c kho st. Ngi c nn lu rng do cc hn ch v d liu phn tch da trn s lng mu thng k nht nh, cc kt qu kho st ch mang tnh tham kho.

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Ngnh d ch v lu tr Vi t Nam Kh o st Ngnh d ch v Khch s n 2011

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Xu hng chnh

Bnh qun gi phng theo vng min (20032010 )

140 120 100 $ 80 $ 60 40 20 0 2003 2004 2005 2006 2007 2008 2009 2010 Mi n Nam Mi n Trung v Cao Nguyn Mi n B c 80% 70% 60% 50% 40% 30% 20% 10% 0%

Cng sut s dng phng bnh qun theo vng min (2003 2010)
Mi n Trung v Cao Nguyn Mi n B c Mi n Nam

2003

2004

2005

2006

2007

2008

2009

2010

Tng

14,5% gi phng bnh qun

Tng

1,9% cng sut s dng phng bnh qun trong

khch sn 4 sao tng n tng 5,3%

Li nhun rng theo xp loi sao (2003-2010)

100% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 2003 2004 2005 2006 2007 2008 2009 2010 4 Sao 5 Sao 3 Sao 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

Ngun khch c tr (2003 2010)

N i a Qu c t

2003

2004

2005

2006

2007

2008

2009

2010

Tng

3,0% li nhn rng

Tng

3,6% t l khch ni a
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Ngnh d ch v lu tr Vi t Nam Kh o st Ngnh d ch v Khch s n 2011

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Tm lc bo co Kho st Ngnh dch v Khch sn nm 2010

Nm 2010 l mt nm nh du s pht trin ca ngnh khch sn v du lch ca Vit Nam. Ln u tin s lng khch quc t n Vit Nam t hn 5 triu lt khch, tng mnh 34,8%. y l mt yu t gp phn quan trng vo vic ci thin gi phng v cng sut s dng phng cho ngnh khch sn.
Cuc kho st nm 2011 ca Grant Thornton cung cp cc phn tch tng th v ngnh khch sn v kt qu hot ng cangnh nm 2010 so vi nm trc. sut thu phng trug bnh ca khch sn 4 v 5 sao trong nm 2010 ln lt tng 5,3% v 5,0%. Tuy nhin, cng sut khch sn 3 sao li gim 1.6%. S thay i ny cho thy s dch chuyn v nhu cu ca khch hng sang hng cc khch sn c cht lng cao hn. Du khch ngy nay chn loi hnh khch sn theo s tin nghi v a dng v mt dch v hn l ch quan tm n gi c. RevPAR l mt ch tiu quan trng ca ngnh khch sn trong vic nh gi cng sut khai thc phng c sn (khng lin quan v gi) c trong ma cao im v thp im. RevPAR ca c ngnh tng t 44,63 la M n 49,76 la M trong nm 2010. Trong s ba nhm khch sn theo xp hng sao, khch sn 4 sao c RevPAR tng cao nht, 15,0% so vi nm trc. Trong khi , khch sn 3 sao tng chm hn vi 5,8% v 5 sao tng 10,3%.

Ch s hot ng Ch s hot ng ni bt 2010

3 Sao Bnh qun s phng trn m i khch s n Cng su t phng bnh qun trn m i khch s n (%) Gi phng bnh qun trn m i khch s n ($) RevPAR bnh qun trn m i khch s n L i nhu n rng (%) (EBITDA) 55 4 Sao 116 5 Sao 210

Gi phng trung bnh, cng sut thu phng trung bnh v RevPAR (2003-2009)
140 70% 60% 50% 40% 30% 20% 10% 0%

61,5%

59,1%

58,3%

$46,88

$78,56

$131,40

120 100 $ 80 60 40

Gi phng trung bnh ($) RevPAR

$28,81

$46,39

$76,57

30,7%

35,9%

22,2%

Cng su t thu phng trunh bnh

*RevPAR: Doanh thu trn mi phng sn c

Nm 2010, mt phn do s phc hi ca nn kinh t, ngnh khch sn Vit Nam c mt nm thnh cng ng k. Khch sn 4 sao c s tng trng ng k nht v gi phng, tng 8,5%. Gi phng khch sn 5 sao ch tng khong 0,8% v cc khch sn 3 sao tng trng mnh m vi 4,7%. Ngc li vi s suy gim trong nm 2009, cng

20 0

2003 2004 2005 2006 2007 2008 2009 2010

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Xp hng gi phng theo nhng ch tiu chn lc

Gi phng c s thay i r rt trn khp cc thnh ph v c th hin trn cc s liu bn di. Thnh ph H Ch Minh vn gi v tr ng u, mc d gi phng gim 11,9%. C nhiu khch sn mi khai trng ti khu vc H Ni trong nhng nm gn y khin th trng tr nn rt cnh tranh khu vc ny v iu ny ko gi phng trung bnh xung 8,5%. S tng trng trong gi phng l ng k nht Nng/Hi An trong s cc thnh ph c la chn kho st vi gi phng tng 17,1% so vi nm 2009. Gi phng Lt tng 6,7% nhng vn ng v tr thp nht trong s nm thnh ph c kho st. Phan Thit tip tc tng trng mc 3,5% v gi phng trung bnh. Nm 2010, trong sut ma cao im v thp im, gi phng u tng ln lt 14,0% v 11,0%. C th l trong ma cao im t cui thng 9 n thng 4, gi phng trung bnh t 89,16 la M, tng t vi s gia tng du khch trong thi gian ny. Gi phng trung bnh ca khch sn t 3 n 5 sao nhn chung u tng. Trong , khch sn 3 v 4 sao ln lt tng mc 8,5% v 4,7%. Gi phng trung bnh ca khch sn 5 sao l 131,38 la M, cho thy mt s gia tng nh 0,8% so vi nm 2009.

Gi phng bnh qun theo xp hng sao (%)

200

3 Sao 4 Sao 5 Sao

Gi phng bnh qun ti mt s thnh ph c la chn kho st nm 2010

X p 2010 a i m TP.HCM H N i Phan Thi t N ng /H i An L t 2009 la M 96,67 88,25 69,56 la M 85,16 80,78 72,00 Thay i (11,9%) (8,5%) 3,5% h ng nm 2009 1 2 3

150 $ 100 50 0

2003

2004

2005

2006

2007

2008

2009

2010

48,68 51,82

57,02 55,29

17,1% 6,7%

5 4

Gi phng bnh qun theo ma

2009 la M Th p i m Cao i m Trung Bnh $63,83 $80,46 $77,98 2010 la M $72,53 $89,16 $83,30 Tng tr ng bnh qun 14,0% 11,0% 7,0%

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Cng sut s dng phng theo nhng ch tiu chn lc

Cng sut s dng phng trong nm 2010 tng ln khp cc vng min trn khp c nc, tng ng vi s gia tng v s lng khch du lch quc t n Vit Nam. S liu cho thy thnh ph H Ch Minh vt ln trn Phan Thit v c cng sut s dng phng cao nht trong nm qua vi 64,7%. H Ni v Lt tng cng sut s dng phng ln lt l 4,6% v 4,2%. Tng t nh s gia tng v gi phng trung bnh, Nng/ Hi An c cng sut s dng phng t 63,3%, tng 3,0% so vi nm trc.

Cng sut s dng phng ca khch sn 4 sao, nh c th hin biu di y, t 59,1%, tng 5,3% so vi nm trc. Cng sut s dng phng ca khch sn 5 sao tng 5,0%. Tuy nhin, cng sut s dng phng trung bnh ca khch sn 3 sao gim 1,6% trong nm 2010.

Cng sut s dng phng bnh qun theo xp hng sao 2003 -2010
80% 70% 60% 50% 40% 30% 20% 10% 0% 2003 2004 2005 2006 2007 2008 2009 2010 3 Sao 4 Sao 5 Sao

Cng sut s dng phng ti mt s thnh ph c la chn kho st nm 2010 (%)

Thay a i m TP.HCM Phan Thi t H N i N ng/ H i An L t 2009 60,8% 62,4% 58,9% 60,3% 35,0% 2010 64,7% 63,6% 63,5% 63,3% 39,2% i 3,9% 1,2% 4,6% 3,0% 4,2% X p h ng nm 2009 2 1 4 3 5

Nhn chung c s tng trng v cng sut s dng phng trong nm 2010, t 59,7%, tng 1,9 % so vi nm 2009. Vo ma thp im, t thng 5 n thng cui thng 8, cng sut phng ca khch sn 3 n 5 sao, t 50,2%, tng 6,7% so vi nm 2009. Cng sut phng vo ma cao im l 70,3%, tng 1,7% so vi nm 2009.

Cng sut s dng phng bnh qun theo ma (%)

Tng tr ng 2009 Th p i m Cao i m Cng su t s d ng phng bnh qun 57,8% 59,7% 1,9% 43,5% 68,6% 2010 50,2% 70,3% bnh qun 6,7% 1,7%

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Ngnh d ch v lu tr Vi t Nam Kh o st Ngnh d ch v Khch s n 2011

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K hoch m rng khch sn

Trong s cc khch sn c kho st, 42,6% ang c k hoch m rng hoc ci thin cc tin nghi ca khch sn trong vng 2 nm ti. Trong , k hoch tu b khch sn c chn bi hu ht khch sn c 3 hng xp loi theo sao. Trong cc k hoch ra khc, cc khch sn 4 v 5 sao tr li h d nh gii thiu thm nhiu dch v khc, trong khi nhm khch sn 3 sao ch trng nhu hn n vic m rng qui m khch sn trong tng lai. Mt phn do kt qu hot ng kh quan trong 12 thng qua, nhm khch sn 4 sao dn u trong nhm cc khch sn trong vic d kin vic m rng pht trin khch sn trong tng lai.

Bng Kho st Mc Hi lng

Bng Kho st Mc Hi lng c thc hin bi 53,1% trong s cc khch sn c kho st thu thp thng tin phn hi ca khch hng. Phng php t bng cu hi trong phng ngh c cc khch sn tt c cc hng sao xem l phng php ph bin nht trong cc phng php thc hin kho st.

Phn trm khch sn kho st mc hi lng ca khch hng theo xp hng sao
80% 70% 60% 24,1%

Qu y l tn i n tho i/ th i n t T i Phng ngh

18,5% 16,7% 11,1% 9,3% 5,6% 33,3% 20,4% 20,.4%

K hoch m rng khch sn theo xp hng sao nm 2010

3 Sao M r ng Thm d ch v C i ti n T ng c ng 9,3% 7,4% 14,8% 31,5% 4 Sao 13,0% 24,1% 29,6% 66,7% 5 Sao 5,6% 11,1% 13,0% 29,6%

50% 40% 30% 20% 10% 0% 3 Sao 4 Sao 5 Sao

Khch sn kho st mc hi lng theo quy m khch sn

< 75 rooms t b ng cu h i trong phng ngh i n tho i/ Email T i qu y l tn T ng c ng 24,1% 11,1% 18,5% 53,7% 33,3% 14,8% 18,5% 66,7% 16,7% 7,4% 14,8% 38,9% 75 -150 rooms > 150 rooms

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Doanh thu v Chi Ph

Phn tch doanh thu (2009 2010)

Doanh thu khc 10,6%

Doanh thu nh hng 28,1% Doanh thu b ph n phng 61,3%

Nm 2010, ton ngnh dch v khch sn Vit Nam ni chung ghi nhn mc li nhun cao hn so vi nm 2009, vi ch s trung bnh EBITDA (Thu nhp trc li sut, thu v cc khu hao) tng t 27,1% n 35,6%. Nhn chung, hu ht cc chi ph trong nm tnh theo phn trm so vi doanh thu u gim, trong chi ph sa cha v bo tr c mc suy gim ln nht. Tuy nhin, chi ph nhin liu bao gm chi ph in tng nh 0,2% trong nm 2010. Kt qu kho st nm 2010 cho thy, chi ph dch v nh hng ca cc khch sn v khu ngh dng tnh theo phn trm doanh thu tng so vi nm 2009, chim n 17,6% doanh thu nh hng.

2009

Doanh thu khc 10,5%

Chi ph v Li nhun trn Doanh thu (%) (2009 2010)

EBITDA 27,1% 35,6% Cc chi ph khc Chi ph nhin li u trn t ng doanh thu 10,7% Doanh thu b ph n phng 61,4% 6,9% 4,9% 5,5% 13,7% 5,9% 7,1% 2.9% 4,5% 11,8% Chi ph b o tr trn t ng doanh thu Chi ph bn hng trn t ng doanh thu Chi ph qu n l chung trn t ng doanh thu Chi ph b ph n nh hng trn t ng doanh thu

Doanh thu nh hng 28,1%

2010

S phn b doanh thu nm 2010 rt ging vi s phn b nm 2009. Doanh thu phng, dch v nh hng v cc doanh thu khc vn gi t l nh nhau qua cc nm, chim ln lt 61,4%, 28,1% v 10,5% tng doanh thu.

17,1%

17,6%

Chi ph phng trn t ng doanh thu

14,1%

14,6%

2009

2010

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Nhn s
Khu vc min Trung v Cao nguyn tip tc c s lng nhn vin bnh qun trn mi phng c sn cao nht, 2 nhn vin/phng c sn, s lng trung bnh ny cho khu vc min Bc l 1,7 nhn vin v khu vc min Nam l 1,4 nhn vin. Tuy nhin, s lng nhn vin bnh qun ti mi khch sn min Nam chim t l cao nht, vi 224 nhn vin trn mt khch sn. Tip n l min Bc vi 208 nhn vin v min Trung - Cao Nguyn vi s lng thp nht, 169 nhn vin trn mi khch sn. So vi nm 2009, bnh qun chi ph lng v cc chi ph khc lin quan mi thng cho mi nhn vin trong nm 2010 tng ln c ba khu vc, ln lt l 288,50 la M min Bc, 167,90 la M min Trung v Cao Nguyn v 366,20 la M min Nam. Hn th na, mc tng trng trung bnh ca s lng nhn vin c ba vng trn c nc u tng vo khong 6,0% 10,0%.

Cc knh t phng

Cc knh t phng nm 2010

15,5% 29,0%

t phng tr c ti p v i KS (bao g m thng qua H th ng Phn ph i ton c u) t phng thng qua Internet

10,1% 45,4%

t phng thng qua cc cc cng ty l hnh Thng qua cc knh khc

S lng nhn vin v chi ph bnh qun nm 2010

Mi n Trung Mi n B c S l ng nhn vin bnh qun trn 1 khch s n S l ng nhn vin bnh qun trn s phng s n c Bnh qun chi ph lng v cc chi ph lin quan/nhn vin/thng Tng tr ng s l ng nhn vin hng nm 6,1% 9,7% 9,3% $288,5 $167,9 $366,2 1,74 2,0 1,4 208 169 224 - Cao Nguyn Mi n Nam

Hnh thc t phng ph bin nht trong cuc kho st khch sn nm nay l thng qua cc i l du lch v cc nh iu hnh tour, chim 45,4%. t phng trc tip vi khch sn l s la chn tip theo vi 29,0% tng s yu cu t phng, trong khi t phng qua mng Internet v cc knh t phng khc ln lt l 10,1% v 15,5%. Phng thc t phng qua mng Internet Vit Nam vn cn km xa t l ph bin ca phng thc ny cc nc pht trin.

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Cc ngun khch lu tr

Mc ch lu tr
Biu bn di minh ha mc ch lu tr trong nm 2009 v 2010. C s gia tng ng k trong t l khch du lch c nhn n Vit Nam trong nm 2010, chim 40,1%. Khch lu tr t cc c quan nh nc tng 3,1%. Tuy nhin, lng khch thng nhn gim 3,4% tng s khch lu tr.

Cc ngun khch lu tr nm 2010

Chu i Dng 6,8% B cM 6,6% Cc n c khc 7,0% Vi t Nam 28,5%

Mc ch lu tr
Chu u 29,9% Khch khc Chu (Khng bao g m Vi t Nam) 21,3% 9,2% 8,3% Khch d h i ngh 6,2% 5,4% 27,7% 2009 2010

Nm 2010 tip tc cho n lng khch ln n t cc nc khu vc chu , chim 21,3% tng lng khch n Vit Nam. Khch Chu u chim 29,9% tng s khch, cho thy tm quan trng ca ngun khch ny i vi ngnh dch v khch sn ca Vit Nam. Tuy vy, du khch ngi Vit cng chim mt s lng ln trong tng khch du lch, 28,5%. T l s khch du lch cn li c phn b gia Chu M, Chu i Dng v cc vng khc.

Khch du l ch theo on Khch du l ch c nhn Khch thng nhn Khch t c quan nh n c 0% 2,1% 3,1% 5% 10% 15% 20% 25% 21,0% 16,6%

26,6% 33,8% 40,1%

30%

35%

40%

45%

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Ngnh d ch v lu tr Vi t Nam Kh o st Ngnh d ch v Khch s n 2011

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Thng tin cn thit

Grant Thornton cung cp cc dch v a dng cho Ngnh dch v khch sn, bao gm: Kim ton v dch v bo m T vn thu T vn giao dch (mua v bn ti sn) Thng tho cc hp ng qun l khch sn Kim ton chn on v r sot tnh hnh hot ng Bo co nghin cu kh thi nh gi Kim ton ni b v xem xt h thng kim sot Kenneth Atkinson Gim c iu hnh T +84 8 3910 9100 E Ken.Atkinson@gt.com.vn

Thnh ph H Ch Minh
Lu 28 Ta nh Saigon Trade Center 37 Tn c Thng Qun 1

Kim ton
Nguyn Th Vnh H Ch phn hn T +84 4 2220 2600 E VinhHa.Nguyen@gt.com.vn Alan Dy Ch phn hn T +84 8 3910 9100 E Alan.Dy@gt.com.vn

T +84 8 3910 9100 F +84 8 3914 3748

H Ni
Tng 8 Ta nh Vinaplast - Tai Tam 39A Ng Quyn Qun Hon Kim

Dch v T vn
Matthew Lourey Gim c T +84 8 3910 9100 E Matthew.Lourey@gt.com.vn

T +84 4 2220 2600 F +84 4 2220 6449

T vn Thu
Ronald Parks Ch phn hn T +84 8 3910 9100 E Ronald.Parks@gt.com.vn

Trang web:
www.gt.com.vn

T vn Ri ro Kinh doanh
Bill Hutchison Ch phn hn T +84 8 3910 9100 E Bill.Hutchison@gt.com.vn

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Proudly Supporting
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