Brand INIn

in

FLAT WORLD Buildi

FLAT WORLD

ns Tr a

pa

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Berlin wall Netscape Workflow software Outsourcing Offshoring Uploading Insourcing Informing Steroids

Supply chaining

nc

Globalization

n Co

Flatteners

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n io

Logo
Name

Packaging

Product

A brand is a

persons gut feeling about

A product Service Organization

Brand building

well-known
by the public

Quality Positioning Repositioning Comunication is a process of Credibility making a particular brand Internal marketing

Messages

You are the that can solve their problems

only one

What problem you solve? 1.

What is your

innovation ?

area of

Who is your

target market and why do care ?

they

What makes you truly and different ?

unique

[ JUST DO IT! ]

HAVE IT

YOUR

WAY

CONVERSATION
Not a
More

message

Interacti ve

dimension s

STATIC

Not flexible and active

Simple method

like panels, advertisement on newspaper, magazine

waiting for customers

High quality vegetable?

DYNAMIC
Many

different

way

Creative

SAYING

Oops !
WE ARE

NUMBER ONE!

WE AR E
WE

SUPER !
THE

ARE

E who will beH I T ARE OF

BES W

BES number O tw T F TO P
T

WE ARE

THE
E

LEA

DER

TH

OF H
IT

TH E

THE

TO PS ,

DOING IS BETTER THAN SAYING

DOING

Look & Feel

People dont buy product.

They buy a

dream!

POSING

Pretending to be something you are not.

G i n g a sa l s p i vi e tch

AUTHENTICITY

Demonstrating the

truth
usage .

of product s

SHOPPING CHANNEL

PRODUCT TRIAL

SIMPLICITY

What is the simplest Internet service?

What is the easiest to use MP3 player?

Clear and simply stated message

Clarity

Specialized

Straightforward design

COMPLEXITY
CUSTOMERS ARE DIVIDED BY: CULTURE AGE GENDER STATUS INCOME etc.

TOUCH POINTS

The points of interaction between your customers and your brand

Examples

ENGAGEMEN TS
Maintaining a sense of

attachment

between the consumer and the brand.

Audience

COMMUNITY

The between consumers.

connections

Thank you