A behavioral overview

INDIA

JAPAN

USA Equity and cooperation. Quid pro quo. Noninterference. Prefer packed and preserved food

Traditional Values Consumption habits (Food) Consumption habits (Beverages)

Conservative. Great Harmony, order and importance to basic self-development. family values Importance to social obligations Propensity towards Diet/Hygiene fresh cooked food conscious. Rice and soups in almost all meals Tea, most common form of drink. Cola drinks Northern India. Orange drinksSouth . Lassi, Butter Milk. Prefer drinking in a group(collectivism)) Beer, Rice beer, vinegar drinks, green tea. Prefer fizzed cold drinks.

Prefer canned drinks (a symbol of individualism). Beer tops among all drinks, followed by wine and soft drinks. Soft drink consumption Milk+Water +Tea

INDIA

JAPAN

USA

Switching behavior (in context to a low involvement product) Cultural Form Techniques

Promotion and price driven. Kids and youngsters relatively more brand loyal. Certain level of impulse buying . Heterogeneous

Extremely brand loyal

High brand loyalty. Although price too plays a role

Homogeneous

Heterogeneous

Communication Logical reasoning,

Focus on Situations

Gestures and facial expressions. Subtle warmth latent in the messages

Verbose, Flashy, Direct

INDIA

JAPAN

USA

Popular sports
Family Order

Cricket, Football(In the eastern parts)

Baseball, Football, Sumo wrestling

American Football, Baseball, Soccer, Basketball

TransitionalIndians are rapidly moving towards a free society Rural market/Youth

Traditional- Roles defined by families

Free- family members choose their roles depending upon their choices Influencing the free Society

Focus Areas (MEDIA)

Family Order