Pick a product of your choice it could be physical good and service as a group create the concept of product extension

make sure that product should be new for the company that is diversification and unrelated diversification interview at least 20 after interview mention at least 3 major characteristics of your target market and your product some way related to product class. Apply the theory of c.b make sure you ask relevant question so you generate the concept of c.b of same product you choosen pick at least two prnt ads n more then two pages describe the following identifying the customer of your current product and describe that how the product and catch the advert appeal to the cutomers you can include human thought you can use 5 senses and they might not b directly relevant towards the product but can be simple fact that we can control environment and various decision is time love specific of the store.