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HOW TO GAIN AND RETAIN AUDIENCE ATTENTION

Ask questions State facts Use stories Use quotations Burst of humour

ASK QUESTIONS
Very simple Rhetoric but light in nature Can be out of context Should elicit a quick response

STATE FACTS
Impressive, startling or shocking Related to the context E.g.:-our companys market share has gone up by 50%

USE STORIES
Short Understandable Closely related to the context

USE QUOTATIONS
Strong and effective Well known Use sparingly E.g.:-action is eloquence- Shakespeare

BURST OF HUMOUR
Appropriate Should not embarrass anyone Avoid sexual, political, cultural and ethnic issues

RETAINING
Appear knowledgeable

Positive body language

APPEAR KNOWLEDGEABLE
Present relevant points Be unambiguous Do not contradict yourself

POSITIVE BODY LANGUAGE


Employ effective voice modulation Measured enthusiasm Radiate confidence Maintain eye contact

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