Professional Documents
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How To Gain and Retain Audience2
How To Gain and Retain Audience2
Ask questions State facts Use stories Use quotations Burst of humour
ASK QUESTIONS
Very simple Rhetoric but light in nature Can be out of context Should elicit a quick response
STATE FACTS
Impressive, startling or shocking Related to the context E.g.:-our companys market share has gone up by 50%
USE STORIES
Short Understandable Closely related to the context
USE QUOTATIONS
Strong and effective Well known Use sparingly E.g.:-action is eloquence- Shakespeare
BURST OF HUMOUR
Appropriate Should not embarrass anyone Avoid sexual, political, cultural and ethnic issues
RETAINING
Appear knowledgeable
APPEAR KNOWLEDGEABLE
Present relevant points Be unambiguous Do not contradict yourself