1.

Gender:

Male

Female [

2. Age group: a. 18 to 21 years b. 22 to 25 years c. 25 to 30 years d. 30 to 40 years e. 40 years and above 3. Occupation: a. Employed [ b. Self-Employed[ c. Business [ d. Home-Maker [ e. Retired [ f. Student [ g. Others [ 4. Do you drink tea?

[ [ [ [ [

] ] ] ] ]

] ] ] ] ] ] ] Please Specify ___________________________________

Yes/No_____________________

5. What are the reasons that makes you have a cup of tea? ______________________________________________________________________________ ______________________________________________________________________________ 6. Given a choice amongst the following what would youprefer (Kindly tick the choice) a. Tea [ ] b. Coffee [ ] c. Soft drinks [ ] d. Fresh juices [ ] 7. How many cups of tea do you like to have in a day? a. 1 cup [ ] b. 2 cups [ ] c. 2 to 5 cups [ ] d. More please specify_____________________________ 8. What type of tea would you prefer? a. Hot tea i. Traditional (with milk/cream) ii. Black tea iii. Flavored tea iv. Any other,Please specify-

[ [ [

] ] ]

b. Ice tea

9.According to you,is drinking tea good for health? Yes No How much do you know about the health benefits/hazards about drinking tea? 10.Having said that tea is not good for health,will you be willing to stop drinking tea? Yes No What is the reason for not being able to avoid drinking tea? 11.What tea you prefer? Branded Loose Tea Local Darjeeling/Assam tea etc. Others,please specify12.What is the reason for your preference in the above que no.11? 13.If a company X offers you good quality tea at a cheaper price than what you spend currently,will you be able to switch from the brand you currently consume? Yes No If no,reason for the same14.What is the most important attribute of tea that drives your preference for a particular tea brand? Price Quality Packaging Others-