SOCIAL MEDIA & E COMMERCE

C S O C I A L M M E R C THE PERFECT MATCH E

Twitter: @davidwayneika
CEO LintasBerita.com /Sr.VP Merah Putih Inc.

SOCIAL COMMERCE DEFINED

Or in simpler definition (courtesy: IBM)

The concepthat of Subset of E commerce t uses S OF MOUTH WORDocial Media, online media that supports social appliedand user to E interac,on contribu,ons, to enhance Commerce
the online purchase experience

Is SOCIAL COMMERCE Trend?

Social Commerce is a
TRANSFORMATION Just like e Commerce transform Retail, Social Media will transform E Commerce by changing peoples expectation
Social Commerce Summit, 2010

COMMERCE = SOCIAL
P2P, Engagement
Commerce has always been social. People like to trade, transact with other people

Fundamental mistake
E COMMERCE

REWIND
Social Commerce is

NOT new

1994 First ever recorded e commerce

transac<on. Amazon.com invited customers to publish ra<ngs, review of products they purchased

SOCIAL COMMERCE TYpES

CONNECT
WHERE CONSUMER SHOP

SHOP

WHERE CONSUMER CONNECT

CONNECT
WHERE CONSUMER SHOP

CONNECT
WHERE CONSUMER SHOP

CONNECT
WHERE CONSUMER SHOP

SHOP

WHERE CONSUMER CONNECT

STEPS PROCESS

To Start Your Social Commerce

Integrate Social Media into your Marketing Campaign Make existing Marketing Collateral Social Engage with your existing customers

SOCIAL COMMERCE Elements

syzygy.net/ Paul Marsden

Social shopping

Ratings & reviews

& referrals

Recommendations

Forums & communities

Social media optimization

Social ads & apps

Social Media Stores" Group Buying" Co Browsing" Group Gifting"

#1 Social shopping

SOCIAL COMMERCE elements

#1 Social shopping

SOCIAL COMMERCE elements

Customer Reviews" Expert Reviews" Sponsored Reviews" Customer Testimonials"

#2 Ratings & reviews

SOCIAL COMMERCE elements

#2 Ratings & reviews

Social Bookmarking" Wishlist"

Galleries Bookmarked"

#3
& referrals
Recommendations

GiftList" Referral Programs" Social Recommendations" iTunes"

Amazon.com"

SOCIAL COMMERCE elements

#3
& referrals
Recommendations

SOCIAL COMMERCE elements

Q & A Forums" Retail Blogs" Customer Communities"

communities

#4 Forums &

SOCIAL COMMERCE elements

communities

#4 Forums &

SOCIAL COMMERCE elements

News Feeds" Twitter"

Facebook"

optimization

Social media

#5

Deal Feeds "

#1 reasons customer connect"

Media Sharing" Will It Blend? - Blendtec"

SOCIAL COMMERCE elements

optimization

Social media

#5

SOCIAL COMMERCE elements

Social Ads" Social Apps" Shop Widgets"

applications

Social Ads &

#6

SOCIAL COMMERCE elements

applications

Social Ads &

#6

SOCIAL COMMERCE elements

SOCIAL COMMERCE elements

Social shopping Ratings & reviews & referrals
Recommendations

Forums & communities

Social media optimization

Social ads & apps

Does it make sense ?

Marketing

YES

Presence
Social Psychology

Style of thinking
SOCIAL psychology
1. Social Proof Follow The Crowd 2. Authority Follow The Authority 3. Scarcity Scarce Stuff is Good Stuff 4. Liking Follow Those You Like 5. Consistency Be Consistent 6. Reciprocity Repay Favors

The Wise man learns by the experience of others; A fool learn by his own. DC
Using Social Intelligence to make smart shopping decisions

In SOCIAL COMMERCE

3C

onnection onversation onversion

C o N V E R S A T I O N

C o N V E R S

I O N

C o N V E R S I O N

C o N V E R S I O N

Visitors/ Trac Transac,ons

What it means To :

business

E commerce consumers

What it means To :
business

What it means To :
consumers

Let s recap

2 6 3C

SOCIAL COMMERCE TYpES SOCIAL COMMERCE elements

Social shopping
Recommend ations & referrals

Ratings & reviews

communities

Forums &

optimization

Social media

Social ads & apps

Video material :
IKEA Facebook Campaign" DIESEL Cam Store Campaign" Levis Friend Store" DELL Swarm, Share, and Save" Will It Blend iPad version"
All source: Courtesy of You Tube" More Source from this presentation: www.socialcommercetoday.com"

@davidwayneika