SOCIAL MEDIA & E COMMERCE

C S O C I A L M M E R C THE PERFECT MATCH E

Twitter: @davidwayneika
CEO LintasBerita.com /Sr.VP Merah Putih Inc.

SOCIAL COMMERCE DEFINED
Or in simpler definition…… (courtesy: IBM)

The concepthat   of Subset  of  E  commerce  t uses  S OF MOUTH WORDocial  Media,  online   media  that  supports  social   appliedand  user   to E interac,on   contribu,ons,  to  enhance   Commerce
the  online  purchase   experience  

Is SOCIAL COMMERCE Trend?
Social Commerce is a
TRANSFORMATION “Just like e Commerce transform Retail, Social Media will transform E Commerce by changing people’s expectation”
Social Commerce Summit, 2010

COMMERCE = SOCIAL
P2P, Engagement
Commerce has always been social. People like to trade, transact with other people

Fundamental mistake
E COMMERCE

REWIND
Social Commerce is

NOT new

1994  First  ever  recorded  e  commerce  

transac<on.  Amazon.com  invited   customers  to  publish  ra<ngs,  review  of   products  they  purchased  

2

SOCIAL COMMERCE TYpES

CONNECT
WHERE CONSUMER SHOP

SHOP

WHERE CONSUMER CONNECT

CONNECT
WHERE CONSUMER SHOP

CONNECT
WHERE CONSUMER SHOP

CONNECT
WHERE CONSUMER SHOP

SHOP

WHERE CONSUMER CONNECT

3

STEPS PROCESS

To  Start  Your  Social  Commerce  

• Integrate Social Media into your Marketing Campaign • Make existing Marketing Collateral Social • Engage with your existing customers

6

SOCIAL COMMERCE Elements
syzygy.net/ Paul Marsden

Social shopping

Ratings & reviews  

& referrals  

Recommendations

Forums & communities  

Social media optimization  

Social ads & apps  

• Social Media Stores" • Group Buying" • Co Browsing" • Group Gifting"

#1 Social shopping

6

SOCIAL COMMERCE elements

#1 Social shopping

6

SOCIAL COMMERCE elements

• Customer Reviews" • Expert Reviews" • Sponsored Reviews" • Customer Testimonials"

#2 Ratings & reviews  

6

SOCIAL COMMERCE elements

#2 Ratings & reviews  

• Social Bookmarking" • Wishlist"
• Galleries Bookmarked"

#3
& referrals  
Recommendations

• GiftList" • Referral Programs" • Social Recommendations" • iTunes"
• Amazon.com"

6

SOCIAL COMMERCE elements

#3
& referrals  
Recommendations

6

SOCIAL COMMERCE elements

• Q & A Forums" • Retail Blogs" • Customer Communities"

communities  

#4 Forums &

6

SOCIAL COMMERCE elements

communities  

#4 Forums &

6

SOCIAL COMMERCE elements

• News Feeds" • Twitter"
• Facebook"

optimization  

Social media

#5

• Deal Feeds "
• #1 reasons customer connect"

• Media Sharing" • Will It Blend? - Blendtec"

6

SOCIAL COMMERCE elements

optimization  

Social media

#5

6

SOCIAL COMMERCE elements

• Social Ads" • Social Apps" • Shop Widgets"

applications  

Social Ads &

#6

6

SOCIAL COMMERCE elements

applications  

Social Ads &

#6

6

SOCIAL COMMERCE elements

6

SOCIAL COMMERCE elements
Social shopping Ratings & reviews   & referrals  
Recommendations

Forums & communities  

Social media optimization  

Social ads & apps  

Does it make sense ?
 Marketing

YES

 Presence 
Social Psychology

6

Style of thinking
SOCIAL psychology
1. Social Proof – “Follow The Crowd” 2. Authority – “Follow The Authority” 3. Scarcity – “Scarce Stuff is Good Stuff” 4. Liking – “Follow Those You Like” 5. Consistency – “Be Consistent” 6. Reciprocity – “Repay Favors”

The Wise man learns by the experience of others; A fool learn by his own. DC
Using Social Intelligence to make smart shopping decisions

In SOCIAL COMMERCE

3C

onnection onversation onversion

C o N V E R S A T I O N

C o N V E R S

I O N

C o N V E R S I O N

C o N V E R S I O N

Visitors/  Traffic   Transac,ons  

What it means To :

business

E commerce consumers

What it means To :
business

What it means To :
consumers

Let s recap

2 6 3C

SOCIAL COMMERCE TYpES SOCIAL COMMERCE elements

Social shopping
Recommend ations & referrals  

Ratings & reviews  

communities  

Forums &

optimization  

Social media

Social ads & apps  

Video material :
• IKEA Facebook Campaign" • DIESEL Cam – Store Campaign" • Leviʼs Friend Store" • DELL – Swarm, Share, and Save" • Will It Blend – iPad version"
All source: Courtesy of You Tube" More Source from this presentation: www.socialcommercetoday.com"

@davidwayneika

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