Professional Documents
Culture Documents
Imc
Imc
y The rural sector y The urban youth (18 to27 years) y The high profile users
y 70,000 operational stores across India. y Riding On 2 enduring Indian Obsessions y Association with IPL y Title Sponsor of Tournaments y Akshay Kumar/Twinkle Khanna Brand Ambassadors y Sponsored IIFA awards y Launched a campaign with Prime Site in Delhi. y Regular advertisements in Newspapers ,Television ,
Facebook. Various contests where you can win free gifts/Mobile phones Sponsored the Micromax Bryan Adams Live in Concert India tour Planning to launch a co-branded music phone with MTV to attract the youth. Selling through various Shopping channels like Homeshop 18, Star Cj Alive etc.
THANK YOU.