y Coca-Cola was first introduced by John Syth

Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia . y The trademark Coca-Cola, used in the marketplace since 1886, was registered in the United States Patent Office on January 31, 1893.

y Coca-Cola was the leading soft drink brand in India

until 1977, but the Government and the Foreign Regulation Act (FERA) they had to wind up in India. y Coca-Cola re-entered the Indian market on 26th October 1993 after a gap of 16 years, with its launch in Agra. y . The Coca-Cola Company acquired soft drink brands like Thumps Up, Goldspot, Limca, Maaza, which were floated by Parle

y The third party agencies provide support

services in the area of marketing, sales promotion and companies who outsource the required services to them. y There are various agencies providing such services in Delhi & NCR region. y They work for the companies and provide them with necessary support for all marketing activities.

y I worked as Market Developer. y Provided schemes to existing business. y Taking orders from retailer. y Responsible for promotion of schemes. y Opening of new outlet .

y Promote the product. y Providing visi-cooler. y Maintain

of visi-cooler in the

market y Search for new business.

y I managed to cover 30 retail outlet on

each working day. y I managed to promote various schemes to retailers. y I managed to solve the retailers problem.

y It was tough to meet targets every day. y Promotion of schemes. y Maintaining of cooler .

y Strength: Positive Attitude, Hard worker y Weakness: Lack of good Communication and

convincing skills. y Opportunities : Employee s growth rate is high Practical experience y Threats: High competition and target

y Got knowledge about FMCGs. y Got to work with organization like coca cola. y Understood the concepts and importance of Retail

market. y Understood the (FMCG)beverages.

consumer

behavior

towards