Problem Identification

Customer Perception towards buying Woodland Footwear

Dependent variable:
Perception of Customers

Independent variable:
y y y y y Comfort Design Promotion Durability Affordability

Affordability

Comfort Perception of customers

Design

Durability

Promotion

Questionnaire: 1. 2. 3. 4. 5. Name Age Gender Location Occupation

6. The first preference of customers is always Woodland shoes. a) b) c) d) e) Strongly Agree Agree Neutral Disagree Strongly Disagree

7. The attitude of customers towards Woodland footwear is Good. a) b) c) d) e) Strongly Agree Agree Neutral Disagree Strongly Disagree

8. Woodland footwear can be recommendable to friends a) b) c) d) e) Strongly Agree Agree Neutral Disagree Strongly Disagree

9. The rate of overall performance of Woodland footwear is Good a) b) c) d) e) Strongly Agree Agree Neutral Disagree Strongly Disagree

10. The comfort of Woodland Shoe is more when compared to other branded Shoe a) b) c) d) e) Strongly Agree Agree Neutral Disagree Strongly Disagree

11. The promotions is an example to purchase Woodland shoe. a) b) c) d) e) Strongly Agree Agree Neutral Disagree Strongly Disagree

12. The no of promotions given by the company is satisfied a) b) c) d) e) Strongly Agree Agree Neutral Disagree Strongly Disagree

13. The price of the Woodland is affordable. a) b) c) d) e) Strongly Agree Agree Neutral Disagree Strongly Disagree

14. The price of the Woodland is reasonable. f) g) h) i) j) Strongly Agree Agree Neutral Disagree Strongly Disagree

15. Woodland provides many varieties of shoes. a) b) c) d) e) Strongly Agree Agree Neutral Disagree Strongly Disagree

16.The service of the product meet the quality standard a) b) c) d) e) Strongly Agree Agree Neutral Disagree Strongly Disagree

17. The Quality of the Woodland Shoe is value for money a) b) c) d) e) Strongly Agree Agree Neutral Disagree Strongly Disagree

18. The offers provided by the Woodland are Good. a) b) c) d) e) Strongly Agree Agree Neutral Disagree Strongly Disagree

19. The no. of outlets in the city is enough a) b) c) d) e) Strongly Agree Agree Neutral Disagree Strongly Disagree