Presented By:

Manoj Kumar Sandeep Kumar Raj Kishor Singh

Industry Founded Headquarters Key People

Telecommunication 1984 London, United kingdom Sir John Bond (Chairman) Andy Halford (CEO) 84,990 (March-2010)

Employees

Introduction of Idea
Industry Founded Headquarters Key People Telecommunication 1995 Santacruz East, Mumbai. India Kumar Mangalam Birla (Chairman) Sanjeev Aga (MD)

STRENGHT
 Compl mentary streng ts of Vodafone & tc esaar  T e rand name it as in t e Indian market  Its strong advertising strategies and impact on people  Network infrastr ct re

WEAKNESS
   Products, services Rural India unable to relate to the brand Poor network coverage

OPPORTUNITIES
    Innovation Product and services expansion Growing data business and 3G auctioning Growing Enterprise solution market (10.2% in 2009 anticipated)

THREATS
 Highly competitive market  Still lags behind major competitors in the US  Extremely high penetration rates in key European markets

SWOT Analysis of Idea

STRENGTH
         Attractive existing footprint. Established Position. Strong Distribution Channel. High quality Network structure. Increase in service operational and network areas.

WEAKNESS
High debt equity ratio. No presence in Broadband or internet connection Looses accumulated by company. Target only North India

OPPORTUNITIES
   Growth in Indian telecom industry. Growth of IT. Greater clarity in procedures.

THREATS
  Intense Competition. Alternative Technology.

SFAS OF IDEA & VODAFONE

VODAFONE Situational factor Advertising strategies(S) Complementary strenghts (s) Network infrastructure(s) High customer churn(W) Rural India network(w) High debt equity ratio.(w) Innovation(o) Growing data business and 3G auctioning(o) Growth in Indian tele. Industry(o) Intense Competition.(t) Alternative Technology.((t) penetration rates in key European(t) weight 0.10 0.05 0.10 0.10 0.05 0.05 0.10 0.10 0.10 0.10 0.10 0.05 rating 4.5 3 3.5 2 .5 3 2.5 4 3 3 3.5 3.5 3.5 weight avg. 0.45 0.15 0.35 0.25 0.15 0.125 0.40 0.30 0.30 0.35 0.35 0.175 Rating 2.5 2 3 3 2.5 3 2.5 2 2.5 3 2.5 3.5 IDEA weight avg 0.25 0.10 0.30 0.30 0.125 0.15 0.25 0.20 0.25 0.30 0.25 0.175

1.0

3.35

2.20