QUESTIONAIRE

You are invited to participate in our survey on Beer. In this survey, approximately 100 people will be asked to complete a survey that asks questions about drinking preferences. It will take approximately 5 minutes to complete the questionnaire. Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions. Thank you very much for your time and support.

NAME: AGE: SEX: Marital Status:

Q1. Do you consume alcohol? a) Yes b) No

Q2. When drinking alcohol what do you normally drink? a) Beer b) Whisky c) Wine d) Other

Q3. On average, how many times per week do you drink? a) Less than 1 or none b) 1 time c) 2 times d) 3 times e) 4 times f) 6 times g) Every day of the week h) N/A

Q4. On average, how many drinks do you have when you drink?

Q5. When drinking, how often do you drink beer? a) Always b) Often c) Sometimes d) Rarely e) Never

Q6. I drink beer to ____________ ? Fill in the blank

a) Quench thirst b) Relax

c) Accompany friends d) Get drunk f) Other g) N/A

Q7. How old were you when you had your first beer? a) Under 18 b) 18 24 c) 25 34 d) 35 49

Q 8. How important are the following attributes when buying beer? Not important Advertisements Taste Price Alcohol content Quality Ambience Bottle Image of beer Neutral Somewhat Important very Important

Q9. When consuming alcohol at home, which of the following would you be most likely to drink? a) Beer b) Whisky c) Wine d) Other e) N/A

Q10. When consuming beer, from which of the following would you typically drink from? a) Big Bottle b) Can c) Pint d) Other

Q11. Which brand of beer do you generally prefer? a) Budweiser b) Kingfisher c) Tuborg d) Carlsberg

Q12. Have you tried Budweiser? a) Yes b) No

Q13. Where did you come to know about Budweiser? a) T.V b) Newspaper c) Magazine d) Internet e) Friend

Q14. What quantity of beer do you usually buy from a liquor store? a) Single can/bottle b) 1 - 5 c) 5 10 d) Case

Q15. Where do you prefer drinking? a) Home b) Pub c) Club

Q 16. Pick the answer which best reflects how likely you are to drink beer given the following occasions: 1) Very Likely 2) Perhaps Not Too Likely 3) Not Likely At All a) Watching a game 1) 2) 3) b) At a party 1) 2) 3) c) At a bar 1) 2) 3) d) Eating out 1) 2) 3)

Q17. Would you ever drink an alternative to beer ? a) Yes b) No

Q18. How would you rate Budweiser s quality? a) Average b) Above Average c) Excellent d) Bad e) Never tried Budweiser

Q19. Do you regularly buy Budweiser beer? a) Yes b) No

Q20. Do you consider Budweiser a premium beer? a) Yes b) No c) I don t know

THANK YOU

Have you heard of Michelob Ultra?

Yes

No

Have you ever tried Michelob Ultra?

Yes No

What did you think of Michelob Ultra?

I liked it and I intend to buy it I liked it but I would not go out and buy it I did not like it, but I would try it again I did not like it and would not consider buying it I have not tried it Other

What do you think about the name Michelob Ultra? Do you think it well represents a low carbohydrate beer?

Do you have any suggestions for a different name than Ultra? (eg. Smooth, Refreshing)

Gender:

Female Male

Age:

18 - 25 25 - 35 35 - 45 45 - 55 55 - 65 65+