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William Edward "Ned" Herrmann (1922 - December 24, 1999) is known for his resear ch in creative thinking[1] and

whole-brain methods. He spent the last 20 years d edicating his life to applying brain dominance theory to teaching, learning, inc reasing self-understanding and enhancing creative thinking capabilities on both an individual and corporate level. Herrmann's contribution to the application of brain dominance brought him worldwide recognition. In 1992, he received the Dis tinguished Contribution to Human Resource Development Award from ASTD. In 1993, he was elected President of The American Creativity Association. At Cornell University, he majored in both physics and music. He became Manager o f Management Education for General Electric (GE) in 1970. His primary responsibi lity was to oversee training program design, covering topics like how to maintai n or increase an individual's productivity, motivation, and creativity. In 1978, Ned Herrmann created the Herrmann Participant Survey Form to profile wo rkshop participant's thinking styles and learning preferences in accordance with brain dominance theory. Sponsored by GE[citation needed], he developed and vali dated[citation needed] the Herrmann Brain Dominance Instrument (HBDI), the score d and analyzed Participant Survey, and designed the Applied Creative Thinking Wo rkshop (ACT), which has been recognized[citation needed] as a leading workshop o n creative thinking.

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