ITC (Retail)

Antony Salvin Karunakaran

ITC from past

ITC -1910 - Imperial Tobacco Company of India Limited. y India Tobacco Company Limited in 1970 y First six decades - growth and consolidation of the Cigarettes and Leaf Tobacco businesses
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ITC Distribution Network

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Consists of diverse categories with different priorities More than 1000+ SKUs Warehousing space of more than 3.5m SFT around 55+ locations Products manufactured at 45+ plants More than 650 trucks moved every day Direct distribution from factories to Distributors. Combination of Rail/Road/Sea movement within the country depending on the product type. (Target is Safer, Faster, cost effective)

Retail Sector
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Cigarettes Foods Apparel Personal care Stationery Safety Matches and Agarbattis

Lifestyle Retailing
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History :ITC entered the Lifestyle Retailing with Wills Sport range in 2000. John Players, in 2002. Offerings: Designer wear - wills signature formal wear - wills classic relaxed wear - wills sport club wear - wills club life accessories

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Store format: world-class ambience, customer facilitation and clearly differentiated product presentation. y 65 stores in 35 cities across the country. Shopping destinations in prime shopping districts across the country. y Every Wills Lifestyle store offers an international retailing ambience, reflecting the most contemporary trends in store design
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Awards and Recognition

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2009: Most admired Fashion Brand of the year - Fashion Forward Wills Lifestyle 2007: Most Admired Fashion Campaign - John Players 2005: Most Admired Shirt Brand of the Year - John Players 2004: Rising Star Brand of the Year - John Players 2003: Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle 2002: Most Admired Women's Wear Brand of the Year - Wills Sport 2001:The Most Admired Brand Launch of the Year - Wills Sport The Most Admired Exclusive Brand Retail Chain of the Year - Wills Lifestyle.

Thank you