Uniqueness that counts

: Alcho Sensor Utility : Stops Engine ignition alcohol.

Product

if the driver has consumed

Alco Sensor works on cutting edge sensor technology which measures the alcohol content in drivers breath. If the alcohol content is exceeding the limit prescribed by law it prevents engine from ignition.

BUSINESS POTENTIAL
Road Accidents in India
100000 90000 80000 70000 60000 50000 40000 30000 20000 10000 0 2008 2009 2010 2011

Business Potential
y Road accidents in India is increasing in an alarming

fashion y Drunken driving constitutes the major factor y Govt keen on addressing this issue y If made mandatory it will supplement awareness programs on Liquor Consumption y Fear factor among people will definitely provide better acceptance for the product y Favorable response from automobile majors

Marketing Strategies
Strategies
y y y y y

Product demonstration to Govt Product demonstration to law enforcement agencies Strategic partnership with automobile majors Strategic partnership with fleet owners and logistics operators Awareness activities in educational institutions

Promotional Strategies
y Promotional activities aimed at corporates y Promotion through automobile enthusiasts y Active participation in trade shows and automobile exhibitions

Advertisement
y Wider coverage in electronic and automobile magazines y Advertisement in print and visual media.