Professional Documents
Culture Documents
The Andy Roddick Foundation is showing its appreciation to one of its Honorary
Board Members “Sir Elton John” for his “steadfast commitment toward changing
children’s futures for the better” by presenting him with an exquisite personalized
poetry gift from Kre8tiveworkz. Elton recently attended ARF’s 3rd Annual Charity
Gala in Austin, Texas on October 14, 2007 performing for more than 750 guests.
Blanche Roddick, ARF’s Co-Chairperson said, “You have impressed me in less than
15 minutes with your beautiful presentation and that is an accomplishment all in
itself. Your concept of Reality Rhyming® is remarkable and the presentation overall
is stunning. I would be proud to present not only Sir Elton John with one of your
incredible pieces, but also Maria Sharapova and James Blake at our 7th Annual
Andy Roddick Charity Weekend at Broken Sound Country Club on December 7,
2007. I know they will not only absolutely love to see their lives in the form of a
poem, but they will enjoy the gorgeous presentation that accompanies it.”
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“When staff members of Martha Stewart approached me to design this piece for her,
I was extremely excited” said Todd Edwards, creator of the concept “Reality
Rhyming®” and Kre8tiveworkz President. “It’s always a privilege and an honor to
create a piece for anyone, but when I design something for someone who I admire
and respect as much as I do her, I’m extremely flattered. I hope that she enjoys her
expression… for a lifetime”.
Martha’s piece was designed as an appreciation gift from her entire team to
welcome and introduce the 2009 television season in style.
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“Ellen’s passion, perseverance, dedication and strength have all influenced our
culture in a positive, yet humoristic way. She is a witty and exciting whirlwind of
energy that is an inspiration to individuals on a worldly scale, modeling as an
encouraging example to not only take pride in one’s self, but to listen to and follow
your dreams” said Todd Edwards, CEO of Kre8tiveworkz.
Todd unveiled Ellen’s Reality Rhyming® poetry masterpiece during WFTX Fox 4’s
live interview on its morning news show on Monday, February 11, 2008 on its 10:00
a.m. “Morning Blend” telecast. Morning Blend’s host Tracy Edwards excitedly said,
“Ellen’s Reality Rhyme® is absolutely beautiful. It’s such an incredible gift for
someone who has everything. What a cool idea, you truly have a way with words
and you are no doubt a Renaissance Man.”
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The celebrated honor was presented to Oprah by her long time best
friend Gayle King at Harpo Studios in Chicago, Illinois.
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Mariana Jones, event chairperson said, “Thank you so much for helping
get the word out and making a positive difference in the prevention and
education of all forms of women’s cancer. This is a very serious issue
and we’re glad that you could be a part of it.”
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http://youtube.com/watch?v=ADye6epurNs
If you cannot reach the interview via this method, go to:
www.youtube.com and type in “Reality Rhyming on Daytime”
Kre8tiveworkz Added to
®
Grammy Awards Gift List
CONC EPT OF R EALITY RH YMING I S A B IG H I T FOR C E LEBR IT Y E V ENT S
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During the interview, which will be televised on May 6th, 2008 on the 5:00 p.m., 6:00 p.m.
and 11:00 p.m. newscasts, Kre8tiveworkz President Todd Edwards will also display his
Silver, Gold and Platinum collections and discuss how his Reality Rhyming® personalized
poetry gifts are the perfect gift for any occasion, but especially for Mother’s Day.
WPTV anchor Chandra Bill, who will be doing the interview said of Kre8tiveworkz’s
Todd Edwards, “You have very impressive credentials along with a very unique talent.
Your concept of Reality Rhyming® is very distinct and would make a wonderful story.”
“I’m always honored to be a part of any festivity, but especially around a meaningful
occasion such as Mother’s Day. This day has always been special to me, as my mom
has always been my biggest fan. I’m looking forward to displaying Reality Rhyming® to
the viewers of WPTV 5 as well as demonstrate how this empowering writing style
creates emotional experiences that will last a lifetime. It’s all based on the foundation
and premise of, “If Your Life Was a Poem, What Would it Say?®”, says Edwards.
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The Reality Rhyming® segment is to air in the South Florida market on May 5th, 2008
at 8:45 a.m. on WFOR, CBS 4. During the live interview, Kre8tiveworkz President
Todd Edwards will showcase his Silver, Gold and Platinum collections featuring
pieces created exclusively for Oprah Winfrey, Elton John, Ellen DeGeneres, Donny
Deutsch and the Miami Heat.
Stephanie Linton, Executive Producer of the CBS 4 Morning News said, “We’re very
excited that you’re going to be a featured part of our Mother’s Day telecast. You’re
poetry is beautiful and your work makes an absolutely perfect Mother’s Day gift.”
“I’m honored to be a part of the CBS 4 Mother’s Day celebration. This special day has
always been significant to me as my mother has always been an extremely
supportive, caring and giving person in my life. I’ve been very fortunate to have her as
an influential role model and I’m her biggest fan. I’m not only dedicating this telecast
to her, but to all mothers everywhere” said Todd Edwards, Kre8tiveworkz President.
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“It’s like a fingerprint” says Todd Edwards, President, CEO and creator
of Reality Rhyming ® . “Only one will ever exist. Even if there are
multiple people with identical names, it won’t matter. Each person has
completely different life experiences while walking in completely
different paths.”
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This exciting, annual event to “celebrate teachers” will be taking place on Tuesday,
January 15, 2007 between 7:00 p.m. and 9:00 p.m. at Books & Books, 265 Aragon
Avenue, Coral Gables, Florida 33134.
Joining Todd, who will be talking about how teaching has influenced his literary and
poetic works of Reality Rhyming® will be acclaimed Los Angeles educator, and author
of the famed book “Teach Like Your Hair’s On Fire” Rafe Esquith, who the New York
Times called “a genius and a saint”. Rafe will be discussing his successful
methodologies on how he educates today’s youth.
Cindy Soell, Executive Director of Staff Recruitment for Miami-Dade County Public
Schools, the 4th largest school district in the United States, is very excited about this
celebrated event. She says, “This is a proud night for all educators in our midst.
Celebrating the teachers of our community is an important event that I’m thrilled you
can be a part of. Reality Rhyming® is a rousing literary creation and I’m honored that
you will share how teaching has impacted your inspirational poetic works.”
Kre8tiveworkz is an established South Florida based company that designs, creates and
distributes exquisite personalized poetry gift masterpieces of enduring style and pristine
craftsmanship under the branded and innovative writing style Reality Rhyming®.
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For more information regarding this event, the Kre8tiveworkz Humanitarian Award or
Reality Rhyming® please contact Todd Edwards, Kre8tiveworkz CEO and President at
954.588.0609 or via e-mail at Todd@kre8tiveworkz.com.
expressions for a lifetime ®
kre8tiveworkz, an established south florida based company that designs, creates and
distributes exquisite personalized poetry gifts of enduring style and pristine craftsmanship is
taking the inspirational gift market by storm with the introduction of Reality Rhyming®. this
innovative concept uses each letter of a person’s or company’s name written downward in
acronym form to unfold a distinct and inspirational poetic story. this results in a unique,
individualized expression of rhyme that captures and embraces particular sentimental
moments that will never be replicated.
these are not just gifts, but poetic masterpieces individually designed on the finest
handmade paper and showcased in archival museum quality frames imported from italy.
they are then signed and packaged with unique details that reflect the passion and romance
of the author. these gifts are specifically designed to create a quality emotional experience
for any occasion to enjoy for a lifetime. your unique personalized poetry gift will be
designed to stand the test of time as an heirloom that you will be proud to hand down from
generation to generation, telling a story that only todd edwards could capture.
after reading each poem, you will most likely experience what todd edwards’ fans already
have; a sense of connection and raw emotion, as if you have been transported to another
place in time. whether the special moment is a wedding, a proposal, a graduation, a bar
mitzvah, any holiday, an apology or just a simple thank you, todd edwards’ celebrated new
concept of Reality Rhyming® will give you a superb, quality emotional experience that will
bring words to life and make your personalized gift stand out and be remembered forever.
todd edwards
president, kre8tiveworkz
silver collection
gold collection
platinum collection
silver collection
castillano – silver
platinum collection
platinum collection
giotto - plum
platinum collection
platinum collection
silver collection
www.kre8tiveworkz.com 1.877.kre8.411 creator of Reality Rhyming®
expressions for a lifetime ®
silver collection
silver collection
Opulent and enchanting hues of vivacity illuminated this mystical orb on the cherished dawning date of January 29, 1954
Proceeding to emanate a calm and tranquil brilliance of serenity as you elegantly passed through fate’s bequeathed door
Radiating a peaceful and soulful presence as the splendor of your radiant spirit gazes haphazardly to ignite a beacon of life
Ardently penetrating a warm and poignant glow of passionate fervor to gracefully erase this enraptured world of its strife
Heaven tenderly blessed our endearing souls when you were enchantingly bestowed upon us from the brightest star above
Glowing in a dazzling display of kindheartedness and adoration that engenders a permeating and wholesome, soulful love
Asserting your benevolent and uplifting essence to unselfishly facilitate those brokenhearted and neglected in which you praise
Influencing the abundance of ideologies in our modern and challenging world by the captivating words that you prominently raise
Launching a dynamic and highly successful lifestyle magazine for women in April 2000 called “O, The Oprah Winfrey Magazine”
Written to give confident, smart women the required tools needed to explore individual style and in-turn, reach for their dream
Incorporating the steadfast and unwavering power that is in the infinite universe, as it has become a mighty vessel in your vocation
Noting how influential and uplifting you’re revered “Oprah Book Club” has become, assisting in literacy from any desired location
Funding college scholarships for diverse students with various financial desires is just one of your championed philanthropic deeds
Resulting in cultivating in 1997, you’re prolific and celebrated organization “Oprah’s Angel Network” to help kids with their needs
Encapsulating your majestic and profound media career as a compassionate humanitarian who exudes a golden heart that is true
Yearning for your virtuous gift of wisdom and insight to share with this alluring planet anew
sample #3
www.kre8tiveworkz.com 1.877.kre8.411 creator of Reality Rhyming®
e x p r e s s i o n s f o r a li fe ti m e ®
Appreciation
Since this destined, award-winning pianist and composer’s celebrated birth in March of 1947
In Pinnear, Middlesex, where his vivacious mother Sheila brought him tenderly from heaven
Reginald Kenneth Dwight knew that his cherished fate laid in his innate instrumental ability
Evolving from Elton Dean and Long John Baldry, giving homage to them created his stability
Lyrical alliance with Bernie Taupin, a predestined partnership that stands over 40 years strong
Together, collaborating on over 30 albums, including their first hit, the 70’s ballad “Your Song”
One of the most successful artists of all time with 9 #1 hits, a Grammy and an Academy Award
Named to the Orders of Chivalry in ‘98, dignified as “Knight Bachelor” with the Queen’s sword
Joining forces with The Andy Roddick Foundation to “Help Children Today for Tomorrow”
On this celebrated October 14th, 2007 evening, taking a part to erase the kids’ unwanted sorrow
Helping the world with his generous, charitable acts; taking his valued part, conveying the facts
Notwithstanding all that you’ve unselfishly done, we at ARF truly feel that you have already won
Glorious Treasure
Cherished Moments
Memories are delightfully created when we delicately sip upon our Santa Margarita pinot grigio
Aching from the laughing pains in our stomachs from that time you fell off your chair in Lake Tahoe
Remember how I met my endearing husband as you gingerly pushed me into him at the airport gate
Cunningly dropping your precious Louis Vuitton handbag, pretending that we were late
Engaged in a year when we all vacationed at that magnificent hotel Le Metropole Monaco
Lavish and opulent surroundings engulfed us, especially at the famed Espa Le Metropole Monte Carlo
Loving you so much my revered best friend that I could never divulge this special information to another
I’m going to be giving birth to a beautiful baby boy and I want you to become his cherished God Mother
sample #7
Treasured Moments
Sultry, morning dew that delicately drips to the sodden Earth on this revered and celebrated day
Hovering slowly over the infinite horizon, glistening passionately on this bequeathed 30th of May
Illuminating a “Golden” beacon of light that vibrantly emanates an intense devotion that is so true
Reminiscing excitedly about the Catskills, as well as your cherished and treasured moments anew
Leaving the venerated City of Brotherhood to blissfully retire in the grandeur of the Sunshine State
Evoking a newfound ardor for life, just like you did over 50 years ago on your first, memorable date
Yammering fervently at parties, no matter how festive the rejoicing at the social gatherings became
and
Radiating a soulful zeal of being, with your fascinating, yet contagious laugh that showed no shame
A long, enduring day at Kappy’s, would have never of been the same without you in my cherished life
Yearning for your everlasting happiness, as I’m eternally grateful that you became husband and wife
sample #15
www.kre8tiveworkz.com 1.877.kre8.411 creator of Reality Rhyming®
e x p r e s s i o n s f o r a li fe ti m e ®
Chutzpah
Doing what he loves best, this accomplished entrepreneur knows how to rise up above
Often explaining to his loyal viewers that “It’s not work, if you’re doing what you love”
Noted graduate from the prestigious Wharton School at the University of Penn for biz
Named his celebrated CNBC hit show “The Big Idea” revealing secrets of a venture wiz
Yearning to find that next inspirational brainchild with a plan of becoming a millionaire
Devoting his acclaimed full-service agency to creating company brands; with a stylish flair
Effectively motivating the business world in 2005 with “Often Wrong, Never in Doubt”
Using his refreshing candor to explain to the masses, how he achieved his noteworthy clout
Talented and extremely creative, does the Tri-State Pontiac Dealers TV pitch ring a bell
Showing the advertising world that “being real” is what was going to make a product sell
Charisma and confidence is the “fairy dust” that set this Hollis Hills creative mind apart
Having the chutzpah to take on this chaotic world, but always with a passionate heart
Emerging with charisma into one of the most celebrated comedians of our day
Listening to her inner-self knowing, she had to do things in her own special way
Lakeside Shopping Center in New Orleans, was just one stop on her destined path
Energizing vibrant audiences the world over, with the genius of her stand-up wrath
Nominated for an illustrious Emmy, as the host of the 79 Academy Awards in ‘07
th
Leaving a sweet memory for the viewers, entertaining us like a slice out of heaven
Evolving from Clyde’s Comedy Club, to winning the “Funniest Person in America”
Electrifying Johnny on the “Tonight Show”, exhibiting her wit and dynamic persona
Daytime Emmy Awards for her enlivening “The Ellen DeGeneres Show” equals 15
Evoking a dynamic and jovial personality, producing a singing and dancing machine
Going to Walt Disney’s EPCOT did you say? Learn about energy, the dinosaur way
Entertaining and educating, Ellen explains how our planet could be in “Jeopardy”
Notwithstanding a bit of a dream, “Alex, I’ll take Fossil Fuels” and beat Jamie Lee
Epitomizing “Dory” without the memory loss, always optimistic, no matter the cost
Realizing her fated dream, she left her home in Louisiana for the Hollywood scene
Establishing herself as the new #1, interacting with famed guests, always having fun
Something very special about this magical soul, radiating a smile, always in control
www.RealityRhyming.com 1.877.kre8.411 todd@kre8tiveworkz.com